Rob studied at Loughborough University for four years, completing both his BSc & MSc in Sport and Exercise Psychology. Since graduating, he has worked with individuals from various sports and competition levels, including Loughborough lightning football, England Touch Rugby, and the International Ski and Snowboard Federation. Rob joined the Academy in December 2024. 

In his role at the Academy, Rob helps to support LUNTA staff in understanding the developmental needs of each player to maximise performance and support wellbeing. Rob works closely with coaches to develop a shared understanding of players and goal-driven support that is developmentally appropriate with progressive challenge. He also delivers needs-based support to players involving the development of self-awareness and psychological skills, preparing them for the psychological demands of tennis.