Media, Marketing and Communications

The CVA works closely with the Loughborough Sport Marketing team, LSU Match Report and the Tennis Project to look for a team of committed students to help meet the demands of marketing and communications across their respective areas.


As the Sports Media and Marketing sector continues to grow in popularity the Coach & Volunteer Academy recognises that it can play a key role in developing students who have an interest in this field.  With a world-class Performance Sport programme, a range of high profile events and a vast array of sports clubs here at Loughborough University, we perfectly placed to be able to offer our students the opportunity to gain valuable experience in all aspects of Sport Media, Marketing and Communications.

What we offer?

The Coach & Volunteer Academy works closely with our own Loughborough Sport Marketing team, Athletic Union clubs, and Performance Sport programmes to deliver a number of opportunities for students to create engaging media and marketing content to go out on range of channels

Our student volunteers can access opportunities within all aspects of sorts marketing and media including:

  • Photography
  • Videography
  • Journalism 
  • Graphic and Website Design
  • Social Media

Volunteers can work across a number of different disciplines or decide to specialise within one specific area, and they do not need any prior experience in order to get involved!

Support & Development

Our Sports Media and Marketing volunteers have access to range of internal and external training and development opportunities that aim to increase their knowledge, understanding and skills set in one or more of the different disciplines within this sector. We offer a range of discipline specific training (e.g. how to use a camera effectively, for photographers) as well as broader training and development opportunities across the whole Media, marketing and Communications sector.

Over the past few years, the Coach & Volunteer Academy has brought in a number of individuals and organisations from the industry to give students a real insight into the sport’s media and marketing industry. For example in Dr Peter Simmons who owns a Sports branding company, working with the likes of Usain Bolt, England Basketball and Marcus Alonso!

Why get involved?

  • Access to in house specific technical training in all disciplines of Sports Media and Marketing.
  • Opportunity to attend Masterclasses and CPD opportunities delivered by industry experts.
  • Opportunity to network with industry professionals and leading industry organisations.
  • An opportunity to develop employability skills through volunteering experiences and an employability programme.
  • Access to our new and exciting recognition scheme and subsidised CVA kit.

Don’t just hear it from us!

“I have always wanted to work within sport and ideally within media industry but before university I was unaware of the pathways to achieve my dream job. I started to get involved with the Coach & Volunteer Academy as a point of personal development little did I know how far these opportunities would go and how much confidence I would gain. The skills I learnt through the many opportunities to volunteer within media, including managing the Athletic Union media channels, have set me up perfectly for a future career in the Sports Media industry, none of which I would have been able to gain without the support from the Coach & Volunteer Academy.” 

Hannah Thompson – Sports Media and Marketing Volunteer

How to get involved?

Any student studying on a Higher Education Course at Loughborough University or Loughborough College can get involved with our Media, Marketing & Communications Strand.

To find out more on how to get involved in the Coach & Volunteer Academy, visit the “Get Involved” page.