Loughborough Sport extends partnership with Computacenter

Loughborough Lightning Wheelchair Basketball crowned champions

The Lightning Wheelchair Basketball team celebrate winning the 2022 Premier League title. Image provided by Ben Lumley.

Loughborough Sport are delighted to confirm that its long-standing partnership with Computacenter has been extended.

The partnership will see Computacenter continue to support elite-level female and Para sport programmes as named sponsors of the Loughborough Cycling Academy, Loughborough Lightning Netball, and Loughborough Lightning Wheelchair Basketball. 

This new agreement will also see the leading independent technology business further embed the very best of Loughborough’s performance sport expertise and education programmes into their organisation.    

Computacenter will also aim to recruit top-quality Loughborough students into their award-winning graduate training schemes alongside utilising Loughborough’s expertise in executive education courses for their current employees. 

Craig Cobb, Future Talent Manager UK for Computacenter said: “The Loughborough Partnership is important to Computacenter because it allows us to have a strong connection with an elite student base which ensures our intake of talent remains of the highest quality.

“We also benefit greatly from their coaching and mentoring which we use to help shape our recruits attitude and approach to working in sales, prioritising a healthy balance of a winning mentality, understanding the importance of preparation and focusing on healthy habits to allow them to perform at their best.”

Through inspiring leadership talks and practical performance testing, Loughborough are transferring their high-performance knowledge to benefit Computacenter’s highest-performing executives. 

Jo Simpson, Commercial and Facilities Director for Loughborough Sport said: “I am incredibly proud of the partnership we have developed with Computacenter, as an organisation they deeply align with our core values.

“This ground-breaking relationship supports our female and Para sport programmes and highlights the innovative and forward-thinking approach Computacenter take to their business and employees.

“I look forward to working with the team at Computacenter as we continue to bring our organisations ever closer together.”

Clare Parry-Jones, Managing Director, UK & Ireland for Computacenter said: “We are delighted to continue our partnership with Loughborough Sport and are incredibly proud of what we have achieved over the last few years.”

“The opportunity to hear inspiring stories from their elite athletes as well as take guidance from their superb coaching teams has really helped us to shake up how we educate our employees to benefit both their work and their personal lives.

“Supporting a wide range of sports means we’re able to impact success across a diverse group of people and support their careers as they strive for excellence – a value we mirror here at Computacenter. I’m incredibly excited to see what further success this partnership holds for us all.”

For more information on Computacenter, visit its website here: https://www.computacenter.com