The initial 12-month agreement will see Weleda Arnica work closely with the Loughborough Sport physio clinic, supplying arnica-based products for use in massage therapy.
Arnica a popular plant-based ingredient included in its product range and is recognised for its active ability to ease sore muscles and relieve stiffness and cramps pre and post sport activity.
These properties allow athletes to recover more effectively from injury and improve the efficacy of massage therapy as a preventative measure for future injuries.
Matthew Parker, Loughborough Sport physiotherapist, said: “As a therapist it's great to use such a quality product as Weleda Arnica. Small and compact packaging to fit in any therapy bag, it’s really easy to use without having to worry about repeatedly going back to the bottle to add more throughout treatment. It's refreshing to see a product like this on the market.
“Our athletes have provided great feedback, particularly appreciating the addition of arnica to the Massage Oil, to assist in managing the aches that intense training and competitions can bring.
“I couldn't recommend it more and would certainly continue to use the product in all hands-on treatment.”
Kat Markowska, Weleda Arnica Brand Manager, added:” With outstanding sports credentials and being home to many elite and aspiring athletes, Loughborough University is the perfect partner for Weleda Arnica.
“Our products are used by many sportspeople including those performing at National and Olympic level, and we are delighted to partner with Loughborough University as the official suppliers to their physio clinic to help support their athletes during such intense training periods.”