Whilst remaining in role at Loughborough, Simpson will work collaboratively with the Sport England Executive Team to deliver against its agreed objectives.
As part of the role, Jo will advise on nationwide investment opportunities and ensure the business is adhering to its overall strategic goals.
Jo, who has extensive experience in both the sport and private sector, joined the University in 2016 and has since led Loughborough Sport’s commercial offering by generating external income and additional revenue to support the growth of its world-class sporting ecosystem.
She previously spent 11 years at the Youth Sport Trust as both Finance Director of the Group and Managing Director of the Trading Company, and nine years as Vice Chair of the British Wheelchair Basketball Board.
“I am delighted to be joining the board of the Sports Council Trust,” Simpson said.
“The work they do to use sport to preserve and safeguard the physical and mental health of communities across the UK is hugely inspiring and impactful.
“By providing access to world-class facilities they allow members of the public to play more sport helping to create communities who are happier, healthier and better connected. These facilities are also invaluable training environments for elite athletes, allowing them to perform at their best on the international stage.
“The synergies with Loughborough are clear. We have created a world-leading sporting ecosystem with opportunities for all supported by multiple commercial partners.
“I am very excited to contribute my commercial experience to support and grow the incredible work done by the Sports Council Trust.”