Partnership opportunities

Achieve your business aims through powerful partnerships with our brand, sports, teams and events.

Loughborough Sport creates a thriving ecosystem by connecting individuals and organisations through our passion for sport.

We have close to 20,000 students, a global network of contacts and an alumni database of over 100,000 people, many of whom inhabit the highest echelons of industry and sport. With strong local community engagement and a global profile, our integrated approach within Loughborough University allows us to provide unique opportunities and reach a wider market than purely sport focused brands.

Benefit from working alongside a brand at the very pinnacle of higher education sport globally and enjoy support from our award-winning marketing and PR team.

There are many ways we can work together to help achieve your unique goals and objectives and we can create unique packages to match your individual requirements. To give you a flavour of opportunities available see below:

Loughborough Sport

BUCS Championship final

Boasting world class facilities and attracting the best performers from the UK and beyond, Loughborough Sport is synonymous with sporting success. We work with key partners who want to leverage the influence of our brand to deliver their business goals.  With access to a huge amount of expertise in performance, research and innovation plus a wide global network, partnering with Loughborough Sport provides some unique opportunities for engagement.

Our students

Major employees target our students' because of their unique combination of transferable skills and academic knowledge.  Through our partnerships you can gain unique access to our students and to some of the country's largest student recruitment events.


Hockey match taking place

With over 50 sports on campus, we can offer partnerships with teams, players and performance programmes tailored specifically to support your business objectives.

Loughborough Lightning

Our Lightning franchises in cricket, netball and rugby promote excellence in women's sports.  Our teams compete in the top tier of domestic competition with home fixtures regularly covered on Sky Sports with highlights on BT Sport.  With local crowds of up to 1500 people, supporting our Lightning franchises can allow you to reach local, international and global markets.

British Universities and College Sports (BUCS)

BUCS run the national sporting competition between all higher and further education institutions.  With over 5,900 teams competing and over 80,000 students taking part in weekly competitions across the academic year this competition gives unequaled access to the top tier of competitive sport at universities in the UK.  We have won this competition for 39 years running and offer a variety of prestigious team sponsorship opportunities.

Performance Programmes

Our performance programmes offer unrivaled support for our top athletes by a team of world class coaches and other sporting expertise, designed to maximize team and individual performance.  Utilize our performance expert and world class environment to enhance employee engagement, leadership and development.

  • Athletics
  • Badminton
  • Basketball
  • Cricket
  • Cycling
  • Men's Football
  • Hockey
  • Netball
  • Rugby Union
  • Squash
  • Swimming
  • Triathlon


HiPAC during Loughborough International Athletics 2018

Loughborough International Athletics

For nearly 60 years we have hosted the Loughborough International Athletics event.  With a host of global stars competing, this is seen as one of the highlights of the international athletics circuit.  Event sponsorship and branding opportunities are available to give your brand exposure alongside Olympic and Paralympic athletes.

Loughborough Intramural Sport (IMS)

IMS is a sporting competition between our 16 halls of residence. With regular weekly competition in a range of sports amounting to over 1400 fixtures a year, IMS is a fantastic way to reach our students.  There are 20 large scale tournaments and a number of showcase events hosted throughout the year which garner thousands of spectators.  If you want to promote your brand to some of the most employable students in the country, IMS is for you.

Highlights of our IMS events include:

  • Durham Varsity
  • Nottingham Varsity
  • Rugby Super Series
  • IMS All-Stars

Loughborough Big Match

The Big Match is a prestigious showcase event on campus, usually held around the start of the University year, and plays host to crowds of up to 3,500.  Event sponsorship would provide opportunities for your brand to gain reach, profile and engagement with our student audience.

What our partners say


Technogym talk about partnering with Loughborough University following the relaunch of Powerbase

What our player sponsors say

I would definitely recommend sponsorship to local businesses, Lightning and women’s rugby is a growing sport and would be a great vehicle for advertising their services. On a personal level, we’ve regularly attended Lightning home matches and I just wanted to contribute in some way and take away any financial costs for the players’ training.

Andy Wright Ltd Sponsor to Cath O’Donnell and Liv Jones

As an all girls’ school, Leicester High encourage our girls to achieve in whatever field they choose and to not be constrained in any way in their ambitions by their gender. We are therefore always keen to promote and support women who are achieving in their fields, especially in traditionally male dominated areas. By sponsoring Sarah at the top of her field and Leah as an emerging talent, we felt there was a good balance for our girls to witness. Hopefully, they also value the opportunity to inspire more young girls to become involved in the sport.

Leicester High School for Girls (chair of Governors Margaret Bowler) Sponsor to Sarah Hunter and Leah Bartlett