Enhancing sports-tech to ensure the inclusion of disabled individuals, working on a hydrogen combustion engine technology for sustainable aviation and defining the living wage to help improve financial security for everyone is only a few of many areas of research the Loughborough team is working on in pursuit of a more inclusive, more sustainable and more equitable world.  

Discover the vast breadth of research in line with our strategic themes from your colleagues on our brand campaign microsite, and learn more about advances in sports science, climate solutions, AI, and racial equity supported by the Loughborough team.

They are working tirelessly, in pursuit of a better world by:   

Building better humans 

Along with partners such as adidas, FIFA and Manchester United, Loughborough University colleagues are driving impactful research at the intersection of sport, health, and wellbeing.  

"Since the introduction of the new standard, we have not had a single career-threatening facial injury with someone wearing the new helmets." - Professor Nick Peirce, Honorary Clinical Professor in Sport and Exercise Medicine 

Helping prevent career-ending injuries is only one of many research areas our teams are working on, in pursuit of a better world. From safeguarding young athletes to advancing inclusivity, they are empowering communities globally. 

• Meet the team building better humans and explore more research on sport, health and wellbeing. 

Empowering the planet  

"To grow hydrogen technology for net zero, we must tackle challenges in affordability, supply chains, scalability, new technologies, and social acceptance.” - Professor Dani Strickland, Professor of Electrical Power Engineering   

Climate change is here, and the time is ticking to reach a net-zero future for the benefit of the planet and people in it. Our teams are leading pioneering research in digital decarbonisation, advancing sustainable agriculture, clean cooking, bioenergy, green hydrogen, and low-carbon aviation. Through innovation and global partnerships, they are empowering communities, tackling climate change, and driving solutions for a cleaner, equitable, and sustainable world. 

• Meet the team empowering the planet and decarbonising the modern world while exploring more research on climate change and net zero. 

Creating vibrant and inclusive communities  

"We will be able to demonstrate how AI can create safe, ethical and cost-effective improvements to the quality of life for thousands of people with learning disabilities." - Professor Thomas Jun, Professor of Sociotechnical System Design 

AI is a tool, just like any other—and it’s time we used it to benefit communities worldwide. With partners like the Living Wage Commission, NHS, and Millitec Food Systems, the Loughborough team is advancing research that transforms lives and businesses. From defining dignified living standards to saving premature babies and pioneering AI innovations, they are building inclusive, equitable communities worldwide. 

• Meet the team creating inclusive and digital communities while exploring more research on vibrant and inclusive communities. 

Discover more on our World Can’t Wait webpages and join our mission for a better world. 

Have a question? Ask away. 

For enquiries about the brand campaign and research shown, please feel free to contact our colleagues from Marketing & Advancement below: 

• Peter Fountain,  Marketing Campaign Manager (Awareness)

• Ece Koseoglu, Marketing Campaigns Officer (Awareness) 

• Helen Lee, Marketing Campaigns Officer (Awareness)