2 Dec 2019
Women have been a lot less visible in this UK general election campaign – why?
Every general election is haunted by the ghosts of campaigns past.
One wonders what she would make of the gender politics of this campaign.
The omens were not good from the outset. The prime minister was criticised for his sexist phraseology, separately describing Jeremy Corbyn as “a big girl’s blouse” and David Cameron as “a girly swot”.
Meanwhile, Alun Cairns resigned as Welsh secretary after allegations emerged that he knew of an aide’s role in sabotaging a rape trial.
He has vowed to “clear his name”. Alarm has also grown about the horrific abuse women MPs, particularly those of colour, suffer online and in the streets.
In a speech this week at the unveiling of Astor’s statue, Theresa May, the former prime minister, voiced concern that the decisions by several influential female parliamentarians not to seek re-election were linked to the growing toxicity of public life.
The media play a vital role in promoting gender equality in politics and challenging discriminatory practices and discourses.
This was a cornerstone of Liberal Democrat leader Jo Swinson’s failed legal challenge against ITV for excluding her from the televised Leaders’ Debate on 19 November.
Party considerations aside, she argued the broadcaster’s decision reduced significantly the visibility of a female political leader as a role model for young girls and women.
As Marian Wright Edelman once said about the need for positive and diverse female representation: ‘You can’t be what you can’t see’.
Loughborough University has been monitoring the gendered aspects of the reporting of the 2019 campaign as part of its wider “real time” audit of mainstream news coverage. The most basic but significant aspect of this has been to quantify how often women are reported and quoted in election reporting.
As we show in our latest report, in the 2015 general election, women political candidates and campaigners accounted for only 15% of all appearances in the media. This rose to 39% in 2017. In the 2019 campaign so far, and with a record number of women standing for parliament, female appearances have nearly halved to 20%.
Visiting Fellow in Qualitative Research Jackie Goode and Professor David Deacon discuss the findings featured in the third of four reports by Loughborough University’s Centre for Research in Communication and Culture (CRCC) analysing media coverage of the General Election in the Conversation. Read the full article here.