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Digital asset to promote Uaxthon event which took place at the Design School

6 Dec 2018

Loughborough Design School hosts UX focused International Design Jam

Design School students from the Postgraduate User Experience Design MA programme joined undergraduate design students to take part in a one-day Design Jam as part of an ongoing collaboration with Business Lab MBA students from Hong Kong University, Asia’s number one MBA programme.

A week before the event, 54 Design School students were grouped into 11 User Experience (UX) agencies and virtually met their clients - MBA students from the Business Lab programme at Hong Kong University.

Throughout the week, the UX agencies and clients discussed how to further refine their briefings; bringing ideas, problems and solutions to the table in preparation for the weekend’s event.

On Saturday 18 November the cross-discipline Uxathon took place at the Design School. The student teams met their clients again via Skype, and then worked intensively on developing the brief and unpacking where digital design could enhance the user experience of an MBA start-up business concept.

During the day the Design School students developed branding, graphic design, app and service concepts, and provided guidance on product strategy from a user-centred design perspective. The aim of the event was to offer the students a chance to experience a real-life brief, meet clients and deadlines, work with international students and understand how to apply their studies to a real design concept.

At the end of the day, there were awards presented for Best Prototype, Concept, Client Relationship and Branding which were presented by a panel of judges from Pixeled Eggs and Deloitte Digital.

More information about the event can be found here