From Ice Cream to Impact: Building Bridges in Polarised Times

Come along for an inspiring conversation with Jessie Macneil-Brown, Head of Social Mission and Activism Europe at Ben & Jerry's.

Jessie has spent her career proving that businesses can be powerful forces for social change, from Amnesty International to The Body Shop, IKEA, and now Ben & Jerry's. She specialises in co-creating innovative programmes that place lived experience at the heart of business strategy, mobilising millions around issues from refugee inclusion to women's rights. Whether it's developing new ice cream flavours with refugee entrepreneurs through the UP Collective or finding ways for organisations to engage meaningfully with thorny social issues, Jessie's work demonstrates how collaboration across sectors can create a rising tide that lifts all ships.

This is a rare opportunity to hear from someone at the forefront of purpose-led business about how we can all contribute to positive change, loudly or quietly, in corporate boardrooms or grassroots organisations. Come ready to be inspired by practical examples of what's possible when we design with inclusion, not just for it.