The plan is to have ambassadors for each of the University’s three strategic themes, who will work closely with the Theme Associate Pro Vice-Chancellors, to act as advocates for the University’s activities and achievements at events and through their networks to enhance the University’s reputation and profile.

Ghanim Muhammad Al-Muftah is a Qatari brand ambassador, goodwill ambassador and entrepreneur, with more than 10 million followers across his social media channels. In 2022, Ghanim was appointed an ambassador the 2022 FIFA World Cup and appeared alongside the US actor Morgan Freeman at the event’s opening ceremony, with the pair speaking about inclusion and diversity and Ghanim reciting from the Qur’an. 

Born with Caudal Regression Syndrome, a disorder that impairs the development of the lower spine, Ghanim has climbed Jebel Shams, a 3,000m mountain in Oman, enjoys scuba diving and skateboarding and has dreams of being a Paralympian.

Of his new role, Ghanim says: “I want to foster a sense of belonging and connectivity among the whole University community and to create opportunities for students to learn and grow outside of the classroom,” he says.

Ahmad Muhammad Al-Muftah, who helps to support his brother, wants to share the sense of community and inclusivity he has experienced at Loughborough.

He says: “I believe being an Ambassador will allow me to show prospective students what makes Loughborough such as special place. I’d also like to advocate for the needs and concerns of under-represented groups on campus and develop initiatives that promote equity and a sense of belonging.”

The ambassadors for the other strategic Themes will be announced in due course.