Class of 2020 was a digital graduation celebration for summer and winter 2020 graduates and their families who were unable to attend traditional in-person ceremonies due to Covid-19.
As part of the campaign, a one-hour ‘live’ show was produced, photo props were made available to download, graduates received a special #LboroGrad2020 postal souvenir, video messages were sourced from alumni around the world congratulating the 2020 cohort, and audiences were encouraged to get involved through social media and a variety of other channels.
Class of 2020 was a huge success thanks to the following teams: Alumni Engagement, Creative and Print Services, Teaching Support, and Web and Digital.
Members of the Loughborough family were involved across the campaign. The Vice-Chancellor and Chancellor featured in the live show with alumnus and Sky Sports presenter Mike Wedderburn, which also featured a number of other special messages from academic staff across schools and departments, messages from students, and from alumni.
This award marks a successful streak for the Alumni Engagement team in Marketing and Advancement in particular, as they were awarded Bronze in the same awards program last year for #LboroMemories – a nostalgic campaign sourcing photos and memories from our alumni.
You can find out more about Class of 2020 and view the winning submission here. The award is amongst a range of institutions recognised from across the globe – you can view the full category and its winners here.
The Case Circle of Excellence Awards recognises institutions and their staff members who produce inspiring, creative and effective campaigns and ideas. The awards acknowledge the accomplishments of those who deliver exceptional results and show long-lasting impact and professionalism.