31 Mar 2016
University arts project creates visual identity for Loughborough
A new visual identity for Loughborough has been created as part of an arts project by Loughborough University.
The new identity was unveiled earlier this week on two billboards on display across town.
The billboards were produced by graphic design practice Europa and illustrator Peter Nencini. The artists were commissioned as part of the University’s Radar project called ‘ough’ough which looks at the identity of Loughborough. It questions how it has become the place that it is today, what it represents currently and what it could become in the future. The project challenged the boundaries of conventional notions of city identity and explored aspects such as civic heritage.
Europa and Peter conducted research locally and visited a variety of places including John Storer House, the local library, Charnwood museum and the Bell Foundry to get a feel for Loughborough and help them envisage their designs. The billboards reflect a range of intriguing images of objects found during their visits including historical items, living materials and objects from modern society.
The billboards will be on display for two weeks across Loughborough. They can be found towards the train station on King Street, Belton Road and Derby Road.
The full release is available to view here.