The University is the academic partner, working alongside McLaren Applied, IPG Automotive on this Ford-led collaborative industry research project. The webinar will discuss the project in further detail, focusing on the development of digital engineering methodologies and tools to tackle the challenges around the Virtual Product Development process.

The traditional automotive development process relies heavily on time-consuming and resource intensive physical testing, and this project aims to look at how new digital technologies can be used to create a smarter approach.

The £39 million project is part-funded by Advanced Propulsion Centre UK  and is a significant undertaking, made possible with a collaborative approach.

Each of the partners will present during the webinar, including Dr Georgios Mavros, a Reader in the Department of Aeronautical and Automotive Engineering and academic lead of the project.

He said: “The ViVID project presents a unique opportunity to develop cutting-edge digital engineering methods for the optimal design and integration of the next generation low carbon vehicles. In collaboration with our industrial partners, we work on real-life engineering challenges around vehicle electrification.”

The webinar is free but you must register your interest here.