The winning design was created by Part C Graphic Design student Maya Norman, whose art focused on keeping student community and inclusivity at the heart of empowerment. Maya took inspiration from Jiaqi Wang and Keith Haring’s approach to line illustration in her own swirling movement design.
Speaking about her design, Maya said: “I’m grateful to be selected as the winner of this competition. The competition and broader EmpowerHER campaign align with my own interests of illustration and keeping active, so it’s really exciting to see my work displayed on campus. I hope my art inspires more women and non-binary people from all backgrounds and of all shapes and sizes to get involved in sport.”
You can find the mural displayed on the wall of the Sir John Beckwith Centre for Sport. It is visible when walking south-east along Towers Way towards Martin Hall, Towers Hall and the Design School.
The mural unveiling was a moment for students and staff to reflect upon this year’s EmpowerHER campaign, a week-long initiative providing women and non-binary people with a range of activities that support their physical health and general wellbeing. Sessions include women-only sport sessions, the launch of the EmpowerHOUR podcast, an InspireHER showcase event, and a ‘Girls Night In’ evening of arts and crafts activities.
At the event, Frankie Suckling, LSU’s Executive Officer for Sport, spoke about the campaign: “Now in its third year, EmpowerHER has become an important cornerstone for Loughborough festivities around International Women’s Day. It’s moments like this that leave a lasting impact on students and our broader sporting culture.
“Throughout the week, we had over 450 attendees which included not only women and non-binary students, but also male allies. Engaging all genders with EmpowerHER is so important in reducing access barriers for women and non-binary people to take part and feel confident taking part in sporting activities.
“I’d like to thank everyone who took part in our mural competition and supported the campaign overall. I'd like to extend my gratitude to co-chair Ellie Tuke, Erin Procter, the LSU Executive Officer team and Loughborough Sport for their support in the lead up to and throughout the campaign. I’d also like to give a special thank you to LU Arts for their continued support and expertise in helping bring this competition to life.”
You can learn more about the campaign on the EmpowerHER webpage.