Two women get off a bus

Snacktivity™ to promote physical activity: a qualitative study

Participants liked the concept of Snacktivity™ and viewed it as a motivating approach. Guidance about physical activity must lead to advice that has the best chance of preserving and promoting health and Snacktivity™ has potential to do achieve this.

Thirty-one inactive adults implemented the Snacktivity™ approach into their lives for five days then participated in semi- structured interviews about their experiences.

Snacktivity™ seeks to offer the public the opportunity to engage in range of activities, or to ‘pick and mix’ activity snacks, with a view to making physical activity more appealing, varied, sustainable and enjoyable to the population, regardless of ability, age, physical status, socio-economic background, and environmental context.

What next?

This study has offered some new insights about the Snacktivity™ approach to promoting physical activity, and these findings now need to be translated into testing real world interventions that can prompt the integration of Snacktivity™ into the daily lives of the population.

Citation details

Tyldesley-Marshall N, Greenfield SM, Parretti HM, Gokal K, Greaves C, Jolly K, Maddison R, Daley AJ; Snacktivity™ Study Team. Snacktivity™ to promote physical activity: a qualitative study. Int J Behav Med. 2022. DOI: 10.1007/s12529-021-10040-y


This project was funded as part of the National Institute for Health Research (NIHR) under its Program Grants for Applied Research (RP-PG-0618-20008). This research was supported by the NIHR Leicester Biomedical Research Centre.

Our researchers

Amanda Daley

Professor Amanda Daley

Professor of Behavioural Medicine, Centre Director

Kajal Gokal

Dr Kajal Gokal

Senior Research Associate, Snacktivity