Doctoral research

If you're interested in joining a dynamic community of talented researchers from around the world to explore research questions that matter, we would like to hear from you.

Our research topics

Within the Marketing group we are especially keen to receive PhD research proposals in the following areas:

  • marketing strategy, entrepreneurship, innovation, international marketing and internationalization
  • consumer behaviour, cross-cultural consumer behaviour, social media, customer engagement and marketing ethics
  • branding, brand image, brand management, and international brand issues.

In addition to this however, group members are willing to consider PhD research proposals in the areas listed below.

Please use the list below to identify a potential supervisor(s), develop your research proposal, share this with the identified supervisor(s) and confirm they are willing to be named in support of your application. You are encouraged to ask for feedback from them to develop your research proposal. Then you should be ready to formally apply.

Belinda Dewsnap

  • marketing strategy development
  • marketing planning
  • marketing leadership

Sahar Mousavi

  • branding
  • customers’ engagement in social media and virtual communities
  • the use of gamification in improving online customer brand engagement
  • applying gamification to new product development

Nina Michaelidou

  • consumer behaviour, as well as cross-cultural consumer behaviour.
  • brand image/ brand equity in the commercial and charity and non-profit contexts
  • social media advertising, usage and motivations
  • social marketing, ethics and health behaviours

PhD/MPhil

Conduct your own research to solve issues affecting society and the planet, and help shape a different way of doing business.