Dr Sahar Mousavi


  • Senior Lecturer in Marketing
  • Programme Lead for BSc Marketing and Management

Expertise: social media usage, branding, consumer behaviour, customer experience.

Research groups and centres

Dr Sahar Mousavi is a Senior Lecturer in Marketing. Before joining Loughborough University in 2017, she was a Lecturer in Marketing at the University of Manchester, UK. She received her PhD in Marketing from the Alliance Manchester Business School, The University of Manchester, and her MBA from the University of Birmingham, UK.

Dr Mousavi serves as a reviewer for the Journal of Product and Brand Management and European Journal of Marketing and has been an ad-hoc reviewer for several international journals. Sahar also serves as a reviewer, discussant, and session chair for various academic conferences.

Sahar received the 'Dean’s Award for Early Career Teacher of the Year' in 2019. She was nominated for the 2021 'PhD Supervisor of the Year Award' and was shortlisted for 'Digital Innovation in Teaching Award' at the Loughborough Academic Awards 2021.