Our marketing research is recognised globally, and developed in collaboration with many partners around the world.
Our dynamic team of researchers are working closely with governments, industry and academic partners to push marketing strategy and practice forward.
The research we do in this area has a strong international flavour. From projects looking at export marketing, to international strategy comparisons – we’re testing out new perspectives and solutions to help organisations improve the effectiveness and sustainability of their marketing.
What we're working on
Our research encompasses areas such as:
- performance measurement
- competitive positioning
- marketing ethics
- product and service innovation and adoption
- sales management
- strategic orientations and international competitiveness
- cross-cultural perceptions of product newness and
- consumer behaviour in international contexts.