Marketing

Qualification(s) available: MSc

UK fee:
£15,800
International fee:
£27,400
Scholarships available
Entry requirements
2:2 (55%)
Full-time
1 year
Part-time
Not available
Location
Loughborough
Start date
October 2023
Department
Business and Economics
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Our MSc Marketing programme will equip you with the knowledge and analytical skills required for a range of exciting marketing roles in today’s fast-paced and ever-evolving world.

Marketing is the hub of all modern business. In a world of constantly changing consumer habits and technological advances, marketing offers a wealth of exciting and creative career opportunities in digital, retail, advertising, manufacturing and finance. No business today can survive long without marketing.

Our Marketing Master's will enable you to discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context. You will benefit directly from expert teaching by leading researchers, academics and practitioners, many of whom are world-renowned in their fields.

In semester two you will work on a project with a leading brand. Most recently this was Britvic, suppliers of Pepsi Max, Robinsons, Rockstar and others to the UK market. Each group were allocated a brand and liaised with the Britvic marketing team to produce a report to increase sales after Covid-19.

In addition, you will also have the opportunity to study towards The Chartered Institute of Marketing’s (CIM) level 6 Diploma in Professional Marketing. This optional qualification is separate to the Marketing Master’s programme and therefore involves an additional fee. It is taught by our training partner, TMLA (an accredited study centre for the CIM), and as we are part of the CIM Accredited Degree, you will be exempt from taking the exam and will only need to produce two assignments to achieve the Diploma. This professional diploma is sought after by employers when it comes to hiring new staff.

Why you should choose us

Top 10 in the UK for Business, Management and Marketing Times and Sunday Times Good University Guide 2024
Triple-accredited UK business school AACSB, EQUIS, AMBA
Top 150 in the world for Business and Management Studies QS World University Rankings by Subject 2023
Top 10 in the UK for student experience in Business, Management and Marketing Times and Sunday Times Good University Guide 2024
Top 10 in the UK for graduate prospects in Business, Management and Marketing Times and Sunday Times Good University Guide 2024
Top 10 in the UK for Business and Management The Guardian League Table 2024
Top 5 in the UK for career after 15 months in Business and Management The Guardian League Table 2024
Top 10 in the UK for satisfaction with teaching in Business and Management The Guardian League Table 2024
2nd for job prospects Best UK Universities 2023, StudentCrowd

Why you should study this degree

  • You will learn effective, strategic marketing management.
  • You will have the opportunity to gain a CIM level 6 Diploma in Professional Marketing.
  • Scholarships available for the best candidates.
  • You will study at a top 10 UK business school.

Ella, MSc Marketing alumna

Ella explains why she chose MSc Marketing at Loughborough and how it has developed her career potential.

For me, the highlight of this programme has been the chance to be creative. It’s very hands on and relates so much to realistic situations in employment.

Alex MSc Marketing alumnus

Professional recognition

You will have the opportunity to graduate with the Chartered Institute of Marketing’s (CIM) level 6 Diploma in Professional Marketing alongside the MSc.

What you'll study

The following information is intended as an example only and is typically based on module information for the 2023/24 year of entry. Modules are reviewed on an annual basis and may be subject to future changes. Updated Programme and Module Specifications are made available ahead of each academic year. Please also see Terms and Conditions of Study for more information.

Our MSc Marketing aims to provide you with a relevant, applied and integrated curriculum through close links with businesses and commercial organisations, and appropriate academic research.

Compulsory modules

The aims of this module are:

  • to introduce students to the range of alternative techniques and strategies for managing people at work, and
  • to develop students' expertise in evaluating the different techniques and strategies in varied circumstances.



This module examines the principles of marketing, from theoretical and practical perspectives, which enables students to develop understanding of applied marketing and build a solid foundation for tackling future marketing modules.

The module aims to equip students with an in depth knowledge of the innovation process, its importance to the economy and an understanding of the factors affecting its success. We will also study the academic theories of entrepreneurship and entrepreneurial behaviour and how these relate to the innovation process.

The aims of this module are:

  • to provide an understanding of the key concepts and techniques used in marketing research;
  • to develop skills for evaluating marketing research data;
  • to complement students' knowledge of basic marketing (eg. the Semester 1 BSP029 module);
  • to enhance communication and team-working skills.

Compulsory modules

The aims of this module are to:

  • encourage students to take ownership of their own personal learning and development in relation to their employability;
  • develop student's understanding of the needs of organisations in the international business environment including the methods of recruitment used by global organisations and how to develop their own body of evidence of their demonstration of management competencies.

The module aims to equip students with an in depth knowledge of the digital marketing and social media platforms and applications.

We will also study the underlying academic theories of marketing, business and consumer behaviour and how these relate to the application of digital marketing in the real world.

Strategic marketing plans require a wide based knowledge of the marketing tools, techniques and frameworks that are used in an organisation. This module expands and develops prior learning of marketing and focuses on the development of effective marketing strategies in real world situations.

Optional modules (choose two)

The aim of this module is:

  • to develop those skills which will allow the student to analyse a given industry.
  • to enable students to consolidate their learning by the application of knowledge and skills from Semester One and Semester Two modules.

The aims of this module are:

  • to provide an understanding of the key concepts and core issues in international marketing;
  • to build on students' knowledge of basic marketing (e.g. the Semester 1 module BSP022);
  • to develop decision-making skills for the successful formulation, implementation and control of international marketing programmes;
  • to enhance communication and team-working skills.

The aims of this module are:

  • to provide students with a critical insight on key aspects concerned with services management;
  • to provide students with an understanding of the theory and practice of services management and strategies pursued by leading organisations;
  • to appreciate the available research evidence pertaining to the particular challenges, opportunities and strategies which are encountered by different types of service businesses.
  • to develop skills in obtaining, analysing and applying information from a variety of sources, including publicly available material;
  • to develop the ability to learn and to manage one's own self-learning.

The aims of this module are:

  • to understand the role of global logistics and supply chain management within various business contexts;
  • to identify and analyse the complexities and uncertainties affecting global supply chains;
  • to have a critical appreciation of the emerging trends and concepts in logistics and supply chain management;
  • to develop relevant transferable skills.

This module builds on the foundation provided by the prerequisite marketing module in Semester 1 and develops the knowledge and skills needed for a career as a brand manager.

The module builds on students' understanding of marketing and develops a critical appreciation of the role of marketing communications (as both a concept and process) in the success of marketing strategies.

The aims of this module are:

  • To develop students understanding of theories of entrepreneurship in the context of global migration and displacement
  • To create an understanding of opportunities and challenges encountered by migrant and refugee entrepreneurs;
  • To cultivate students ability to identify, research and propose initiatives that address challenges encountered by migrant and refugee entrepreneurs;
  • To enable students to engage empathically with local contexts, promoting a better understanding of other places.

Compulsory modules

The aims of this module are:

  • to develop a critical understanding of the concepts involved in global strategic management and its application in the private and public sectors;
  • to develop skills in the area of strategic analysis, the development of strategic options and the implementation of strategy.

This module draws on all the skills and expertise a student has gained during the first two semesters. This prior learning gives the student the knowledge base they will need to able to act as a marketing consultant for a chosen organisation. Like any consultancy project, the requirement is to produce a substantive report. The report will seek to ascertain the current position of the chosen organisation, assessment of where the business is now and what strategic options are available to drive the organisation to future success.

How you'll be assessed

You will be assessed by a combination of exams and coursework.

How you'll study

  • Lectures
  • Seminars
  • Tutorials
  • Independent study
  • Group work
  • Supervision
  • Workshops
  • Practical sessions

Where you'll study

Our extensive range of first-class facilities are designed to help you throughout your studies and fully equip you for your future endeavours. You will have access to spacious study areas and the latest audio-visual equipment to support teaching and learning.

outside sir richard morris building
Outside Sir Richard Morris Building
sir richard morris foyer
Sir Richard Morris Foyer
Library Tour
computer work area
Computer Work Area
Haslegrave computer lab
Haslegrave Computer Lab
library level three reception
Library Level 3 Reception
library level four
Library Level 4

Entry requirements

Our entry requirements are listed using standard UK undergraduate degree classifications i.e. first-class honours, upper second-class honours and lower second-class honours. To learn the equivalent for your country, please choose it from the drop-down below.

Entry requirements for United Kingdom

A good honours degree typically in a non-business field though those with a business background will be considered.

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Masters 95% 85% 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diplomë e Nivelit të Pare (First Level (University) Diploma (from 2010) 9.5 8.5 8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licence (4 year) / Diplome d'Inginieur d'Etat / Diplôme d'Etudes Supérieures 16 14 12
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciatura/ Licenciado (4 year) 8.5 7.5 6.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalavri Kochum required but typically a Magistrosi Kochum 90% or 3.9 80% or 3.5 70% or 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Honours degree (AQF level 8) First Class, 80% Upper Second, 70%, H2A Lower Second, 60%, 2B
Ordinary degree - AQF Level 7 pass (mark 46 or 50) High Distinction (80% or 85%) Distinction (75% or 80%) Distinction (70% or 75%)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree/ Diplomstudium / Magister degree A (or 1.5) mit Auszeichnungbestanden 60% or B or 3.0 (or 2) 50% or C or 2.7 (or 3)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalavr Diplomu/ Diplomu (Specialist Diploma) 4.5 or 90% 4 or 80% 3.5 or 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of the West Indies only 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year Bachelor of Science in Engineering (IEB and BAETE accredited courses only) 1st (70%) / 3.5 2nd (60%) / 3.0 2nd (55%) / 2.75
Masters (1-2 years) following a 3 or 4 year degree 80% / 4.0 65% / 3.25 50% / 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
University of the West Indies, Honours degree 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)
Barbados Community College 1st or GPA 3.75 2:1 or GPA 3.5 2:2 or GPA 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Specialist Diploma (5Yr) 9 7 5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor degree/Licenciaat/Licencie 80% or 17 70% or 14 60% or 12
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of the West Indies only 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Maitrise 18 15 or Bien 12 or Assez Bien
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of the West Indies only 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
A Licenciado, 4 years Private (public/private) 85/78 75/66 67/55
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma Visokog Obrazovanja / Diplomirani 10 9 8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's degree A or 80% B or 70% C or 60%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Brazil - 4 yr Bacharel or Licenciado/Licenciatura or Título Profissional 8.5 7.5 6.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Brunei First Upper Second (60%/B/3.1) Lower Second (50%/C/2.7)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
5 yr Diploma za Zavarsheno Visshe Obrazovanie (Diploma of Completed Higher Education) 6 5 4
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Masters or Diplôme d'Études Approfondies or Diplôme Ingénieur (professional title) 18 15/20 (Bien) 12.5/20 (Assez Bien)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 years 90% or 9 or 4.0 80% or 8 or 3.5 70% or 7 or 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor degree or Diplome d'Etudes Superiures de Commerce or Diplome d'Ingenieur or Diplôme d'Ingénieur de Conception or a Maitrise or a 4 year Licence. 1st or 15/20 or GPA 3.7 2:1 or 14/20 or Bien (GPA 3.4) 2:2 or 12.5/20 or Assez Bien (GPA 3.1)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0/Percentage 3.7/85% 3.3/75% 2.7/68%
Out of 9 8 6 5
Out of 12 10 8 6
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Grado de Licenciado / Título (Profesional) de [subject area] (4 years) 6 5.5 5

Students are required to have a bachelor degree (4 years) for entry to a postgraduate programme. The University uses the Shanghai Academic Ranking of World Universities to identify the required final mark, as outlined on the table below:

First class (70%) Mid 2:1 (65%) 2:1 (60%) Mid 2:2 (55%) 2:2 (50%)
Shanghai Rank Top 250 83% 79% 75% 73% 70%
Shanghai Rank 251-500 88% 84% 80% 78% 75%
Shanghai Rank 501+ 92% 87% 84% 82% 80%

The University will consider students from Affiliated Colleges in the following way:

Applicants from colleges affiliated to universities in the top 250 Shanghai rankings will be considered if they have achieved or are likely to achieve final marks of 75%-84%.

Applicants from colleges affiliated to universities which are 251-500 in the Shanghai rankings will be considered if they have achieved or are likely to achieve final marks of 80%-87%.

Applicants from colleges affiliated to universities which are above 500 in the Shanghai rankings will be considered as follows:

  • School of Business and Economics: not considered
  • All other programmes if they have achieved or are likely to achieve final marks of 80%-87%.

Applicants from a small number of Chinese universities that specialise in business, management, finance or creative arts will be given special consideration by the University. The full list of these universities and the Shanghai band under which they will be considered can be found below:

 

University Chinese name Considered inband
Beijing Film Academy 北京电影学院 Top 250
Capital University of Physical Education and Sports* 首都体育学院 Top 250
Central Academy of Drama 中央戏剧学院 Top 250
Central Academy for Fine Arts 中央美术学院 Top 250
Central Conservatory of Music 中央音乐学院 Top 250
China Academy of Art 中国美术学院 Top 250
China Conservatory of Music

 

 中国音乐学院 Top 250

Harbin University of Finance (Harbin Finance University)

 哈尔滨金融学院 251-500
Northwest University of Political Science and Law 西北政法大学 Top 250
Shanghai Customs College 上海海关学院 Top 250
Tianjin Sport University* 天津体育学院 Top 250

‌*Special consideration for programmes in School of Sport, Exercise and Health Sciences and Institute for Sport Business only.

Students who do not meet the above requirements may occasionally be considered if they have a relevant degree, can show good grades in relevant subjects, and/or have substantial relevant work experience.
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado / Título de [subject area] 4.5 3.75 3.2
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado 9 8 or 80 7 or 75
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Baccalaureus / Prvostupnik 4.5 3.8 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4-year Titulo de Licenciado / Licenciatura 5 4 3
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Cyprus 8.5 7.0 6.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalár (after 2001) 6 yr integrated Magistr 1 1.5 2
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
5 year Candidatus/Candidata Magisterii or Bachelor degree (7 point scale) 12 10 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year Licenciado or Título de [subject area] 3.8 Magna Cum Laude or 3.5 or 85% Cum Laude or 3.2 or 82%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Título de Licenciado / Título de [subject area] 8.5 / 85% 8 / 80% 7 / 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Egypt 3.5 3.2 2.8
Universities only BA 90%, BSc 85% BA 80%, BSc 75% BA 65%, BSc 65%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
5 year Licenciado, Título de Ingeniero/Arquitecto 8.5, 85% 7.5, 75% or Muy Bueno 6.5, 65% or Bueno
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalaureusekraad or Magister or Magistrikraad 5 or A 4 or B 3 or C
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's A/GPA 4.0 A/GPA 3.5 B/GPA 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kandidaattii/Kandidat or the Maisteri/Magister 3 (out of 3) or 4.5 (out of 5) 2 (out of 3) or 3 (out of 5) 1 (out of 3) or 2.5 (out of 5)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licence (3 years)/ Maitrise/ Diplôme d'Ingénieur 14 13 11
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4-year degree (% = new system) 5 (95%) 4.5 (85%) 4 (75%)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
German Bachelor/ Diplom, Magister Artium / Zeugnis über den Zweiten Abschnitt der Ärztlichen Prüfung 1.5 2.5 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Ghana First Upper second/60% Lower second/50%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Universities 8.5 7.0 6
TEI and non-University Institutions 8.5 7 6.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of West Indies - classification 1st 2:1 2:2
Degree from University of West Indies - grade / percentage A B / 75% C / 55%
Degree from University of West Indies - GPA 3.6 3.0 2.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Liceniado / Titulo de (subject area) - 4years 90% (public university) / 95% (private university) 80% (public university) / 85% (private university) 60% (public university) / 70% (private university)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's GPA 4 GPA 3.5 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Título de Licenciado / Grado Académico de Licenciatura (4 year degree) - GPA out of 5 GPA 5 or 90% GPA 4 or 80% GPA 3.5 or 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Alapfokozt or Egyetemi Oklevel / Bachelor 5 4 3
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Baccalaurreatus degree or Kandidatsprof/Candidatus Mag 8.5 7.5 6.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Institutions listed on the 65% (First) 60% (First) 55% (Upper second)
All other Indian institutions 70% (First with distinction) 65% (First) 60% (First)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Sarjana I (S1) from A (or B) accredited Universities 3.3 (3.5) 3.0 (3.3) 2.8 (3.0)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Iran 17 15 13
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Iraq 80% 75% 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Republic of Ireland First (70%) Upper second (60%) Lower second (50%)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
3 yr Bachelor Degree 90% 80% 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma di Laurea 109/110 104/110 (or 27) 100/110 (or 26)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures 16 14 (Bien) 12 (Assez Bien)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
For degrees studied at The University of West Indies or degrees accredited by UCJ and CCCJ 1st (GPA 3.6) 2:1 (GPA 3.0) or B 2:2 (GPA 2.0) or C
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Japan 85% 80% or B or 3.0 70% or C or 2.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3 or 3.5/5 or 75% 2.8 or 65%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 5.0/percentage scale 4.5 or 90% 4 or 85% 3.5 or 80%
GPA 4.33 scale 3.9 3.7 3.2
GPA 4.0 scale 3.7 3.4 3
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kenya First / 70% / A Upper second / 60% / B Lower second / 50% / C
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kosovo 10 9 8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.6 3.0 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Latvia 9 7 6
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
American 90% (3.5) 80% (3.2) 70% (2.8)
French 18 15 12
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's 4.0 or 90% 3.5 or 85% 3 or 80%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
BSc Engineering, Architecture, Medicine 85 (3.6) 75 (3.0) 65 (2.5)
Other bachelor's degree from a university 90 (4.0) 85% (3.6) 75% (3.0)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Lithuania 9 8 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Luxembourg 18 (excellent) 16 (tres Bien) 14 (bien)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Macau 1st or GPA 3.7 2:1 or GPA 3.0 2:2 or GPA 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Magistar Дипломиран / Баццалауреус / Баццалауреа (Bachelor degree) 10 9 8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's only MSc 75% MSc 70% MSc 65%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Classification First Class 2.1 2.2
GPA 4.0 scale 3.5 3.0 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Malta 1st (80%) 2:1 (70%) 2:2 (55%)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Mauritius 1st or 70% 2:1 or 60% 2:2 or 50%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciatura / Licenciado/ Título (Profesional) de [subject area] 9 8 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma de Licenţă (Diploma of Licentiate) 10 9 8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Диплом Специалиста (Specialist Diploma) 90% or 3.5 80% or GPA 3.2 70% or GPA 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma of Completed Undergraduate Studies or Diploma of Professional Undergraduate Studies 10 (or 5.0) 9 (or 4.5) 8 (or 4.0)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diplôme d'Ingénieur d'État,Diplôme d'Écoles Nationales de Commerce et de Gestion,Licence / Licence d'Études Fondamentales / Licence Professionnelle 17 15 13
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year Licenciatura 16 14 12
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
2 year Master's degree 5 or 85% 5 or 75% 4.5 or 65%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Honours degree (post 2008) or Masters 80% or A 70% or B 60% or C
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's (after 3 year bachelor degree) 90% or 3.9 GPA 80% or 3.8 GPA 65% or 3.3 GPA
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Netherlands 8 7 6
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year Honours degree (480 credits) - Level 8 First (7.0) Upper Second (6.0) Lower Second (4.0)
3 Year degree (360 credits) - Level 7 A+ (9.0) A- (7.0) B+ (6.0)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciatura (4 year) 90% 80% 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
7 point Scale 6 5 4
5 point scale 4.5 3.8 3.5
4 point scale 3.5 3 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Norway A B C
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year degree only (the higher of the 2 options) A- or GPA 3.7 B or GPA 3.0 C+ or GPA 2.6
2 or 3 year Bachelor plus Masters 1st (60%) plus GPA 3.7 2nd (55%) plus GPA 3.0 2nd (50%) plus GPA 2.6
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor Degree A / 90% / 3.7 B+ / 85% / 3.3 B / 80% / 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year Licenciado / Título de [subject area] 91 (A) 81 (B) 71 (C)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor (Honours) Degree 1st 2:1 2:2
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year Título de Licenciado / Título de [subject area] 4.5 (85%) 4 (80%) 3.5 (75%)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year Título de Licenciado / Título de [subject area] 14 13 12
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from prestigious state universities or Centres of Excellence (COE) Summa Cum Laude 4.0 / 96% / 1.0 Magna cum Laude 3.5 / 92% / 1.5 Cum Laude 3.0 / 87%/ 2.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor Degree (post 2003) Magister (pre- 2003) 5 4.5 / 4+ 4
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma de Estudos Superiores Especializados (DESE) or Licenciado 18 16 14
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma de Licenta/ Diploma de Inginer 9 8 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalavr/Specialist Diploma/Magistr 4.5 4.0 3.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year bachelor (Hons) degree (480 credits) 1st, 16/20 (80%) 2:1,14/20 (70%) 2:2, 12/20 (60%)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8
GPA 5.0 scale 4.5 3.75 3.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Maitrise, Diplome d'Etude Approfondies,Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees 16/20 or Tres Bien 14/20 or Bien 12/20 or Assez Bien
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diplomirani/ Bachelor's degree 9 8 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Honours degree or masters 1st (70%) 2:1 (60% or B) 2:2 (50% or C)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Classification First Upper second Lower second
GPA 4.0 scale 3.7 3.0 2.7
GPA 5.0 scale 4.5 3.5 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalár (from 2005) Magister / Inzinier 1.5 or B 2.0 or C 2.5 or C/high D
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
University Diplom 9.5 8.5 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor (Honours) or B Tech after 4 yrs study 1st or 75% 2:1 or 70% 2:2 or 60%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA out of 4.5 4.0 / A 3.5 / B 3.0 / C+
GPA out of 4.3 4.0 / A 3.0 / B 2.7 / C+
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado / Título de Ingeniero / Título de Arquitecto 8.5 7 6.5
UCM grading 3.0 2.0 1.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year Professional degree or Bachelor Special or Honours degree 90%, GPA 3.70 80%, GPA 3.30 70%, GPA 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year degree 1st, 70%, B+ 2:1, 66% mid 2:2, 60%, B
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kandidatexamen or Magisterexamen Overall grade of VG with a minimum of 120 credits at VG B or Overall grade of VG with a minimum of 90 credits at VG C or Overall grade of G with a minimum of 90 credits at G
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor Degree, Diplom or Lizentiat (10/6/5) 10 / 6 / 1 8 / 5 / 2 6 / 4 / 3
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
State universities 4 years of study 80% 70% 60%
Private universities 4 years of study 90% 80% 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Category 1 (4 year degree) 80% 75% 70%
Category 2 (4 year degree) 85% 80% 75%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Диплом специалиста - Specialist Diploma 5 4.5 4
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Tanzania 1st 2:1 2:2
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
For degrees studied at The University of West Indies or degrees accredited by ACTT 1st or B+ or 70% 2:1 or B or 65% 2:2 or B- or 60%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licence, Maîtrise, Diplôme National d'Ingénieu 16 (tres bien) 14 (bien) 11 (assez bien)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Lisans Diplomasi or a Műhendis Diplomasi 3.5 3 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Yr Bakalavr, Specialist Diploma or Magistr 5 4.5 4
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Uganda 1st or 4.4 2:1 or 3.8 2:2 or 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Dyplom Magistra or a Bachelors degree (11 / 5) 4.5 4.0 3.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.6
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.2 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado (4 year) 10 9 8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalavr Diplomi / Diplomi (Specialist Diploma) 90% or GPA 4.5 80% or GPA 4.0 70% or GPA 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado/Professional title. (4 year) 18/20 or 8/9 16/20 or 7/9 14/20 or 6/9
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
10-point scale 8.0 7.0 6.0
4-point scale 3.5 3.0 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's A or 4.0 or 80% B+, 3.5 or 70% B or 3.0 or 60%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
3/4 year degree 1st or 75% 2:1 or 65% 2:2 or 60%

English language requirements

Applicants must meet the minimum English language requirements. Further details are available on the International website.

Fees and funding

2023 - 2024 start

UK fee

£15,800 Full-time degree per annum

International fee

£27,400 Full-time degree per annum

Fees are reviewed annually and are likely to increase to take into account inflationary pressures.

What's included in your tuition fees Fee status Pay in advance or instalments

Scholarships and bursaries

There are scholarships and bursaries available to help with funding your study.

Up to 20% off tuition fees

Business and Economics Scholarship

10% off tuition fees

Loughborough University Alumni Bursary

Up to 20% off tuition fees

Creating Better Futures Masters Scholarship for African Students
Master's degree funding

Your development

Loughborough Business School is committed to helping you develop the skills and attributes you need to progress successfully in your chosen career.

As part of our ongoing commitment to supporting you with your personal and professional development, all postgraduate students within the School typically have the opportunity to attend an impressive range of extracurricular masterclasses and public lectures. These offer you the chance to broaden your horizons through a wide range of business-related topics, with speakers from the Bank of England, Shazam, Shell and Dell to name just a few.

On completion of the programme, you will also develop skills in:

  • Analysing and appraising theoretical and practical issues and problem solving.
  • Collecting relevant information.
  • Creative thinking for product and service innovation.
  • Critical thinking, analysis and synthesis to evaluate and apply concepts and insights.
  • Cross-cultural sensitivities.
  • Developing an understanding of Digital Media strategy and planning.
  • Effective communication, listening and negotiating skills.
  • Team working, team building and project management in group work situations.

Our academics

Brian Searle

Brian Searle

Associate Lecturer in Marketing; Programme Lead for MSc Marketing

Brian is an accomplished and qualified educator with teaching expertise at all levels of management education and over 20 years' commercial experience in the communication industry.
Eva Selenko

Professor Eva Selenko

Professor in Work Psychology

Eva’s research focuses on precarious employment situations and how these affect wellbeing, identity and behaviour, publishing her research in leading academic journals.
Sarah Barnard

Dr Sarah Barnard

Senior Lecturer in Sociology of Contemporary Work

Sarah's research focuses largely on gender, organisations, sociology of higher education, and sociological research in science, engineering and technology.
Nick Barker

Nick Barker

University Teacher in Enterprise and Innovation

Nick has held senior roles at small to medium firms, international corporations, and started his own businesses.
Arinze Christian Nwoba

Dr Arinze Christian Nwoba

Lecturer in Marketing

Arinze's research interest focuses on the interface between organisational sustainability strategies, managerial networking relationships, emerging market strategies and market performance.
Natalie Sermon

Natalie Sermon

University Teacher in Employability

Natalie joined Loughborough Business School in August 2016 and has worked in careers education for a number of years. She currently leads the 'Personal Development for Employability' module.
Fiona Ellis-Chadwick

Dr Fiona Ellis-Chadwick

Senior Lecturer in Marketing and Retailing

Fiona had a successful commercial career in retail management and since becoming an academic has worked on projects to advance research in digital marketing and online retail management.
Angelika Zimmermann

Dr Angelika Zimmermann

Reader in International Management; Programme Lead for MSc Management

Angelika's interdisciplinary research on cross-boundary collaboration has contributed to scholarship and practice, with her work appearing in highly ranked international journals.
Rachael Mabe

Rachael Mabe

University Teacher in Marketing

Rachael is passionate about active learning opportunities and championing employability and sustainability in marketing.

Your future career

There are many paths you can take with this degree in addition to specialist marketing, advertising and PR agencies. Marketing is a core element of all organisations and, therefore, opportunities exist across all industry sectors – private, public and voluntary.

Recent examples of roles that our graduates have gone on to include:

  • Marketing Executive
  • Account Manager
  • Brand Executive
  • Business Development Manager
  • Buying Assistant
  • Digital Marketing Consultant
  • Digital Marketing Executive
  • Ecommerce Marketing Executive
  • Head of Sales
  • Innovation Service Specialist
  • Junior Manager
  • Marketing Specialist

Some of the employers they are now working for include:

  • BoohooMAN
  • Informer
  • Kr Space
  • McDonald's
  • NEC Group
  • PepsiCo
  • Physiolab
  • Rittal
  • Skybound
  • Smooth-E
  • Stonebridge Financial Management
  • The Hut Group
  • Twist Teas

(Graduate Outcomes Survey, 2018-2021 graduates, 15 months post-graduation)