Rachael Mabe

BSc (Hons), CIM, FHEA

Pronouns: She/her
  • University Teacher in Marketing

Expertise: marketing communications, marketing strategy, sustainability marketing.

Research groups and centres

Rachael has held a variety of marketing roles since graduating from Loughborough University in 2000. Her most recent industry work has been as Company Director of a Leicester-based digital agency. Career highlights include winning a Chartered Institute of Marketing (CIM) - Public Sector Campaign of the Year award for the Shine marketing campaign (2011).

Rachael’s career diversified into teaching in 2011. Initially she taught CIM professional marketing qualifications, for which she received numerous commendations from CIM for teaching excellence. She has been a Senior Lecturer at Birmingham City University and De Montfort University, and also previously lectured at Coventry University. Rachael is an External Examiner for the undergraduate and postgraduate marketing programmes at University of Central Lancashire (Preston) and University of Lincoln, whilst being a Trustee for the Shine Multi Academy Group in Nottinghamshire. Rachael is passionate about active learning opportunities and championing employability and sustainability in marketing.

A Fellow of the CIM, Rachael is also a member of the Academy of Marketing, a Chartered Management Business Educator, Apple Teacher and HubSpot Accredited Educator.

  • Chair, Chartered Institute of Marketing – Midlands Board (September 2019 onwards)
  • Chartered Institute of Marketing, Constitution & Ethics Committee (2016 – 2018)
  • External Examiner, UG and PG Marketing programmes – University of Lincoln (September 2021 – present)
  • External Examiner, UG and PG Marketing programmes – University of Central Lancashire (September 2019 – present)
  • Trustee – Shine Multi Academy Educational Trust (September 2021 – present)
  • marketing communications
  • marketing education
  • marketing employability and competencies
  • sustainability marketing.
  • Cook, J and Mabe R (2021) Empowering students to reframe ‘sustainability’ in the marketing curriculum. Academy of Marketing (2021) – online.
  • Cook, J; Mabe, R and Harman, B (2019) Exploring the use of the digital platform Slack to mediate group assessments and provide assessment support: A case study of student satisfaction. Academy of Marketing (2019), Regent’s University, London.