MSc International Business degree

This module will:

1. introduce you to issues relating to managing people at work in an international context
2. develop your expertise in evaluating the challenges and opportunities of human resource management (HRM) in a rapidly changing global context
3. deepen your understanding of cultural differences and your cross cultural competence.

Module content

Topics studied may include:

• models of cultural differences
• communication and interaction between people of different cultures
• international human resource management
• contemporary issues and challenges facing managers and employees working across countries.

Learning outcomes

On completion of this module you will be able to:

• demonstrate a systematic understanding of the theoretical and empirical basis of cross cultural management research
• identify ways in which cross-cultural communication and interaction can be enhanced at work
• demonstrate a critical awareness of specific problems in managing people across different countries and different cultures
• critically evaluate current research and advanced scholarship in cross cultural management
• apply academic methods for diagnosing cross cultural interaction issues
• analyse organisational practices of cross cultural management in order to identify the assumptions which underpin them and the evidence to support them
• develop recommendations for managers in particular international contexts.

Teaching and learning

• tutorials: 4 hours
• lectures: 20 hours
• guided independent study: 126 hours

Assessment

• 5,000-word coursework assignment: 100%

This module wil analyse the:

1. global business environment
2. risks facing international companies doing business in emerging market economies
3. main supra-national international business institutions.

Module content

Topics studied may include:

• Supra-national business institutions:
  • World Trade Organisation (WTO)
  • International Monetary Fund (IMF)
  • World Bank
• national and organisational cultural environments
• national institutional environments
• country risk
• firm-level business environments:
  • product strategies
  • foreign market entry
  • internal organisational design
  • corporate governance
• global sourcing strategies.

Learning outcomes

On completion of this module you will be able to:

• demonstrate a systematic understanding of recent social and economic changes and their effects on international business
• identify the regional trading blocks and explain their impact on domestic growth and development
• explain how technological advancements influence patterns of world trade and development
• demonstrate a critical awareness of the modes of privatisation, structural adjustment and workforce diversity, that have influenced international management practices
• appraise how countries differ in their fundamental legal, political, social, economic, regulatory and cultural systems
• assess the multiplicity of factors and inter-relationships that make up a complex international scenario
• analyse the process of political risk assessment and the methods international managers apply to make decisions about foreign investments
• discuss the challenges faced by international managers as a result of the changing global business environment
• obtain, analyse and apply information from a variety of sources including publicly available material.

Teaching and learning

• lectures: 32 hours
• guided independent study: 118 hours

Assessment

• 5,000-word individual coursework assignment: 100%

This module will give you an in-depth knowledge of the innovation process, its importance to the economy and an understanding of the factors affecting its success. You will also explore the academic theories of entrepreneurship and entrepreneurial behaviour and how these relate to the innovation process.

Module content

Topics studied may include:

• the innovation process and its importance to the economy
• factors affecting the success of the innovation process, including intellectual property management, project planning and post implementation monitoring
• management of the innovation process
• the link between innovation and entrepreneurship
• innovations in marketing
• entrepreneurship and entrepreneurial behaviour in marketing organisations.

Learning outcomes

On successful completion of this module you will be able to demonstrate knowledge and understanding of:

• the complexity of the innovation process
• the types and patterns of innovation
• the interrelationship between an organisation's environment and its innovative capability
• the academic theories of entrepreneurship
• the interconnectedness between entrepreneurial behaviour of individuals and organisations and their ability to innovate
• relate innovation theory to the performance of organisations;
• interpret company performance in relation to the dynamic environment in which it operates;
• recognise the need for entrepreneurial behaviour in organisations.

You will also be able to:

• synthesise information from appropriate sources
• demonstrate rational use of business and risk analysis tools to analyse performance
• assess cognitive, conative and emotional components of entrepreneurial attitude
• select and use appropriate investigative and research skills
• demonstrate effective report writing skills
• demonstrate resourcefulness to carry out data collection
• understand your own skills in relation to real world opportunities
• demonstrate an awareness of innovation processes in organisations
• demonstrate entrepreneurial and innovative behaviour.

Teaching and learning

• practical classes and workshops: 12 hours
• lectures: 24 hours
• guided independent study: 114 hours

Assessment

• group presentation poster: 50%
• individual written assessment: 50%

This module will:

1. assess the role that outsourcing and offshoring play in shaping business and IT strategy in a global context
2. develop your understanding of the challenges organizations face when outsourcing or offshoring
3. allow you to become familiar with key practical outsourcing and offshoring frameworks
4. give you hands-on experience in executing an outsourcing/offshoring project.

Module content

Topics studied may include:

• an overview of the global sourcing marketplace
• sourcing models: what and when to outsource/offshore
• country attractiveness for sourcing
• client perspective:
  • vendor selection strategy
  • retained management capabilities
• supplier core capabilities and strategies
• leveraging knowledge and expertise
• the IT outsourcing lifecycle and the transition phase governance of outsourcing projects
• emerging issues in sourcing.

Learning outcomes

On completion of this module you will be able to:

• properly apply sourcing terminology in class and in course assignments
• discuss how outsourcing and offshoring affect business and IT strategy
• critically assess which key capabilities required by client firms and suppliers of outsourcing services to achieve successful outsourcing relationships
• identify which areas of the business a client should outsource/offshore (and which not to)
• identify to which countries services should be outsourced or offshored
• understand the transition and planning issues in IT and business process outsourcing and offshoring
• analyse risks involved in outsourcing and offshore
• design an end-to-end outsourcing/offshoring lifecycle
• apply key frameworks and methodologies in practice, such as decision-making and implementation of outsourcing arrangements in a real life project
• apply theoretical frameworks to real life situations
• assume a leadership position to take outsourcing decisions
• work in a team to craft and execute a strategy
• monitor real-life project performance.

Teaching and learning

• seminars: 8 hours
• lectures: 22 hours
• guided independent study: 120 hours

Assessment

• outsourcing group assignment: 35%
• 3,500-word individual coursework assignment: 65%

This two-semester module will:

1. encourage you to take ownership of your personal learning and development
2. improve your capabilities in the area of literature searching, referencing, academic writing and critical analysis for academic research
3. develop your understanding of the needs of organisations in the international business environment, including the methods of recruitment used by global organisations
4. give you the skills to develop your own body of evidence of your demonstration of management competencies.

Module content

Topics studied may include:

• literature searching using reputable sources
• Harvard referencing for business and management
• management competencies and the requirements of organisations
• the current business environment and trends in the labour market
• skills identification and promotion throughout the job application process
• interpersonal skills and team working
• human behaviour and body language

Learning outcomes

On successful completion of this module you will be able to demonstrate knowledge and understanding of:

• appropriate resources for academic literature searching
• effective acknowledgement of sources using appropriate referencing techniques
• the complexity of the current global business environment
• management competencies and how to effectively market themselves for recruitment
• evaluate their own strengths and weaknesses in relation to the career they wish to pursue
• interpret the requirements of an organisation
• interpret evidence for their own personal achievement of management competencies
• critically evaluate data collected in context with previously published knowledge or information
• engage in critical reasoning, debate and augmentation
• perform appropriate literature searching/ business information searching using library databases or other reputable sources
• critically analyse and discuss appropriate sources
• exhibit confidence in written and verbal communication skills
• manage a group project effectively to a tight deadline applying organisational, teamwork, time management and interpersonal skills.

Teaching and learning

• lectures: 7 hours
• practical classes and workshops: 32 hours
• guided independent study: 111 hours

Assessment

• 2,000-word individual written assessment: 30%
• 4,000-word individual written assessment: 30%
• group poster/presentation: 40%

This two-semester module will:

1. encourage you to take ownership of your personal learning and development
2. improve your capabilities in the area of literature searching, referencing, academic writing and critical analysis for academic research
3. develop your understanding of the needs of organisations in the international business environment, including the methods of recruitment used by global organisations
4. give you the skills to develop your own body of evidence of your demonstration of management competencies.

Module content

Topics studied may include:

• literature searching using reputable sources
• Harvard referencing for business and management
• management competencies and the requirements of organisations
• the current business environment and trends in the labour market
• skills identification and promotion throughout the job application process
• interpersonal skills and team working
• human behaviour and body language

Learning outcomes

On successful completion of this module you will be able to demonstrate knowledge and understanding of:

• appropriate resources for academic literature searching
• effective acknowledgement of sources using appropriate referencing techniques
• the complexity of the current global business environment
• management competencies and how to effectively market themselves for recruitment
• evaluate their own strengths and weaknesses in relation to the career they wish to pursue
• interpret the requirements of an organisation
• interpret evidence for their own personal achievement of management competencies
• critically evaluate data collected in context with previously published knowledge or information
• engage in critical reasoning, debate and augmentation
• perform appropriate literature searching/ business information searching using library databases or other reputable sources
• critically analyse and discuss appropriate sources
• exhibit confidence in written and verbal communication skills
• manage a group project effectively to a tight deadline applying organisational, teamwork, time management and interpersonal skills.

Teaching and learning

• lectures: 7 hours
• practical classes and workshops: 32 hours
• guided independent study: 111 hours

Assessment

• 2,000-word individual written assessment: 30%
• 4,000-word individual written assessment: 30%
• group poster/presentation: 40%

This module will consolidate your learning from semesters one and two by enabling you to develop the skills you need to analyse a given industry.

Module content

Topics covered may include:

• generic approaches to industry and external environment analysis
• theoretical concepts and tools of analysis of the remote and operating environment (eg PESTEL analysis, DEEPLIST, Porter's five forces and market segment analysis), identifying its impact on an industry or sector
• use of secondary sources of data and publicly available material.

Learning outcomes

On completion of this module you will be able to:

• develop an appropriate structure for analysing an industry and the organisations therein
• use appropriate tools to analyse a given industry and assess the industry environment
• critically debate the application and use of these tools
• systematically assess the industry environment of a business and appraise its effect on a specific industry
• evaluate the competitive nature of a specific industry
• act autonomously in obtaining, analysing and applying information from a variety of sources including publicly available material
• deal with complex issues both systematically and creatively
• communicate complex ideas orally to an audience of a specialist and several non-specialists
• critically discuss the relevance of environmental forces on a given industry/sector.

Teaching and learning

• practical classes and workshops: 1 hour
• tutorials: 2 hours
• lectures: 6 hours
• guided independent study: 141 hours

Assessment

• presentation: 10%
• 5,000-word individual essay: 90%

This module will:

• build on your prior international business knowledge
• create an understanding of the science and complexity of international business negotiations
• investigate the role of strategy, cultural dynamics, emotions and power asymmetries in negotiated outcomes
• give you knowledge of conceptual tools in international negotiations theory and apply them to effectively engage in solving international business negotiation problems.

Module content

Topics studied may include:

• the nature and complexity of international business negotiations
• theories of international negotiations
• game theoretical models in negotiation analysis
• international business negotiations strategies
• face-to-face and computer mediated negotiations
• emotions in negotiations
• communication
• cross-cultural negotiations and cultural intelligence
• business case studies
• simulations.

Learning outcomes

On completion of this module you will be able to:

• demonstrate in-depth understanding in applying the concepts and theories of international business negotiations to situations and problems
• evaluate the complexities of cross-cultural international business negotiations
• critically assess and compare the intricacies of face to face and computer-mediated negotiations
• critically evaluate and analyse a range of business case studies
• demonstrate understanding of dominant strategies in international business negotiations
• critically appraise the impact of integrative, value adding international negotiations on cross-border business transactions
• apply theories of international negotiations to practical business contexts such as mergers and acquisitions
• analyse different approaches to international business negotiations
• simulate international business negotiations
• interpret advanced texts in the field of international negotiation process analysis
• use negotiation skills to solve business problems
• obtain, analyse and apply information from a variety of sources, including publicly available material
• analyse and discuss case studies
• use advanced negotiation techniques and tactics
• engage in a variety of role play exercises.

Teaching and learning

• lectures: 33 hours
• guided independent study: 117 hours

Assessment

• group presentation: 30%
• 2,000-word individual coursework asssignment: 70%

This module will:

1. provide an in-depth understanding of international virtual team research and practice
2. develop skills of collaborating in international, virtual teams
3. develop expertise in critically analysing international business problems.

Module content

Topics studied may include:

• models and methods of international team building, current research on virtual teamwork
• using electronic communication media effectively
• scheduling and coordinating activities across countries and time zones
• dealing with strategic moments in the virtual collaboration.

Learning outcomes

On completion of this module you will be able to:

• demonstrate a systematic understanding of cross cultural, virtual teamwork
• recognise prominent issues in international virtual collaborations, and methods for overcoming such issues
• demonstrate a critical awareness of current problems in international business
• apply theoretical concepts and analytical tools to appraise the challenges of working across cultural and geographical boundaries
• propose ways of overcoming these challenges
• analyse key factors that create particular issues in international business contexts
• act autonomously in planning and implementing team work
• communicate effectively across cultural boundaries, using electronic communication media
• co-ordinate international teamwork across time zones
• use self-direction and originality in tackling and solving complex business problems
• use theoretical concepts to analyse real life business problems and develop recommendations.

Teaching and learning

• seminars: 10 hours
• guided independent study: 140 hours

Assessment

• individual report: 30%
• X-culture project work: 70%

This module introduces you to the social entrepreneurship phenomenon and the ways in which it tackles complex societal problems. You will analyse real-life case studies from different parts of the world, learn about the entrepreneurial challenges of balancing social objectives and financial goals, and identify different approaches to generating social impact.

The module also helps you develop a better understanding of how social entrepreneurship and community social responsibility (CSR) can work in tandem.

Module content

This module will explore:

• social entrepreneur profiles
• case studies of global, social enterprises, community asset mapping, social value proposition and the impact of development goals
• the role and influence of government, community, cooperatives and wider alliances in addressing poverty
• social business frameworks using human centred design and triple bottom line principles
• sustainable and traditional funding sources
• the challenges of managing multiple stakeholder relationships and governance issues
• evaluation and impact measurement tools.

As well as lectures, there will be a number of plenary discussions and group exercises including the preparation of a proposal on technology based social value creation

Learning outcomes

On completion of this module you will be able to:

• understand and critically evaluate the motivations and profiles of social entrepreneurs and how their efforts are helping address complex societal problems
• critically examine a range of global development goals and frameworks and their connection to social entrepreneurship, including the relevance of the triple bottom line
• evaluate socially-focused business models and the extent to which they can be used as a force for social change
• integrate CSR principles into social entrepreneurship
• examine the role that impact investors play in facilitating social entrepreneurship, comparing and contrasting them with regular investors
• critically assess a range of evaluation and impact measurement tools for global social entrepreneurship
• explore the applicability of global social entrepreneurship and CSR as driving forces for societal change
• create a business model for a social enterprise and address critical funding, scaling and impact issues.

Teaching and learning

• tutorials: 2 hours
• lectures: 20 hours
• guided independent study: 128 hours

Assessment

• group presentation: 50%
• 2,500-word individual coursework assignment: 50%

This module will:

1. develop your understanding of theories of entrepreneurship in a post-conflict context
2. create an understanding of opportunities and challenges present in post-conflict spaces and how they differ from orthodox environments
3. enable you to engage empathically with local contexts, promoting a better understanding of other places
4. illustrate and critique the range of harms that can occur when using orthodox representations of innovative business practices in these contexts.

Module content

This module will frame international entrepreneurship and post-conflict environments in its wider neo-liberal context. It will also explore types of intervention, technologies of entrepreneurship, corporate social responsibility, corruption, gendered interventions.

Learning outcomes

On completion of this module you will be able to:

• critically evaluate how local and global political context shapes the nature of entrepreneurial intervention
• recognise and assess theories of neoliberal intervention in post-conflict settings
• critically evaluate how western standards and rationales for intervention can both support and be at odds with local conditions
• demonstrate knowledge of ¿difference¿ in postconflict environments
• identify relevant entrepreneurship concepts and apply them to real life situations
• discern between positive and negative impact of capitalism in post-conflict environments
• apply contemporary case studies to a range of theories concerned with neoliberal business interventions in postconflict spaces
• provide a detailed analysis of why mainstream assumptions regarding entrepreneurship may not apply, or apply differently, in post-conflict environments
• demonstrate engagement in debate and presenting complex ideas and sustained arguments, in a clear and fluent form.

Teaching and learning

• lectures: 20 hours
• guided independent study: 130 hours

Assessment

• 5,000-word individual coursework assignment: 100%

This module will:

• assess the role financial technologies (fintech) and their applications play in global markets
• develop a deeper understanding of fintech business models from a digital innovation perspective
• explore and evaluate the ethical and developmental impacts of fintech innovations.

Module content

Topics studied may include:

• the digital transformation of banking, capital markets, insurance services and financial regulation
• key actors in the fintech world:
  • tech companies
  • financial and insurance incumbents
  • policymakers and regulators
  • users of financial services
• main business areas of the fintech sector:
  • money and payments
  • lending and borrowing
  • savings and investments
  • insurance
• core technologies:
  • big data analytics
  • artificial intelligence
  • peer-to-peer systems
  • blockchain networks
  • biometrics
  • social media platforms
• fintech entrepreneurship:
  • searching and selecting fintech ideas
  • orchestrating strategies in the fintech environment
• fintech cases in advanced and emerging markets
• fintech and financial inclusion
• ethics and the developmental impacts of fintech.

Learning outcomes

On completion of this module you will be able to:

• recognise the political, economic, social and technological forces shaping the digital turn in the financial services industry
• discuss the creation and application of fintech innovations in advanced and emerging markets
• evaluate the ethical and developmental impacts of the fintech sector and its main business areas
• identify successes and failures of fintech innovations in global markets
• apply innovation management techniques to develop fintech business ideas
• understand the impact of fintech innovations on the financial services industry and society at large
• obtain, analyse and apply information from a variety of primary and secondary sources
• monitor commercial and developmental outcomes of strategies
• summarise and present key findings to an audience.

Teaching and learning

• seminars: 8 hours
• lectures: 22 hours
• guided independent study: 120 hours

Assessment

• group presentation: 30%
• 3,500-word individual assignment: 70%

This module will:

1. introduce and develop the key principles of enterprise resource planning (ERP)
2. introduce the fundamental concepts of supply chain management (SCM) in the context of ERP
3. provide an understanding of the role of ERP systems in the effective management of organisational processes
4. provide hands-on experience of SAP, an industry standard ERP software.

Module content

Topics studied may include:

• ERP-enabled supply chain management and materials requirements planning
• international supply chain issues
• inventory management
• logistics strategy, including ethical issues
• enterprise integration
• ERP concepts, tools and techniques
• ERP-enabled accounting, control and marketing
• the role and use of SAP software in support of business processes.

Learning outcomes

On completion of this module, you will be able to:

• explain the key ERP-enabled supply chain management practices that are applied within business organisations
• critically assess the benefits, limitations and implications for organisations of applying ERP systems
• explain the process by which an ERP-enabled strategy is formulated and implemented
• use SAP software to model a case organisation's production planning, management accounting and logistics processes
• use SAP software to analyse the performance and potential strategic pathways for a case study organisation
• work, in groups, to develop a computer based proposal
• prepare and deliver an effective technical management presentation.

Teaching and learning

• lectures: 12 hours
• practical classes and workshops: 20 hours
• guided independent study: 118 hours

Assessment

• in-class test: 25%
• individual assignment: 75%

This module will:

1. give you an understanding of the role of global logistics and supply chain management within various business contexts
2. identify and analyse the complexities and uncertainties affecting global supply chains
3. give you a critical appreciation of the emerging trends and concepts in logistics and supply chain management
4. develop relevant transferable skills.

Module content

Topics studied may include:

• basic concepts of logistics and supply chain management
• supply chain strategies, and lean and agile supply chains
• procurement and outsourcing
• managing the global supply chain
• supply chain relationships
• the role of logistics in supply chain management
• transportation and distribution management
• the role of technology in supply chain management
• performance measurement and evaluation
• supply chain vulnerability, risk and resilience
• sustainable logistics and supply chain systems
• emerging trends:
  • new supply chain designs
  • ethical issues.

Learning outcomes

On completion of this module you will be able to:

• evaluate the principles, methods and practices of logistics and supply chain management
• develop a critical appreciation of the emerging issues including ethics and sustainability with regards to logistics and supply chain management
• critically assess risks associated with global supply chains and the effect on business operations
• identify and analyse the problems and issues related to logistics and supply chain management
• apply logistics and supply chain theory for designing supply chains
• critically evaluate risks and vulnerabilities affecting global supply chains
• communicate effectively in writing, orally and via case discussions
• obtain, analyse and apply information from a variety of sources, including publicly available material.

Teaching and learning

• lectures: 36 hours
• guided independent study: 114 hours

Assessment

• 3,000-word coursework assignment: 50%
• 2-hour exam: 50%

This module will give you an in-depth knowledge of the digital marketing and social media platforms and applications. You will also explore the underlying academic theories of marketing, business and consumer behaviour and how these relate to the application of digital marketing in the real world.

Module content

This module explores digital marketing and social media, looking at the challenges and opportunities these new concepts bring to marketers. The module also examines the virtual market place, digital marketing platforms and media channels, and how these are used as part of marketing strategies, as well as issues associated with integration, content marketing and the commercial applications of social media.

Learning outcomes

On successful completion of this module you will be able to demonstrate knowledge and understanding of:

• the virtual market place and implications for practice
• the digital market planning process
• tools and techniques of digital and social media
• the role of relationship marketing in the digital market place
• analytical tools and metrics used in managing user experiences
• relate marketing theory to the application and development of digital marketing campaigns
• apply analytical tools and metric to evaluation of digital marketing campaigns
• prepare a coherent digital and social media marketing plan
• synthesise information from appropriate sources
• apply analytical tools and metric to evaluation of digital marketing campaigns
• select appropriate tools and techniques to support creative ideas
• demonstrate effective communication and report writing skills
• demonstrate resourcefulness to carry digital marketing campaign design.

Teaching and learning

• lectures: 24 hours
• guided independent study: 126 hours

Assessment

• group preentation: 50%
• individual written assessment: 50%

Instead of pursuing the modules listed in option one, you may instead take an approved course of study (taught in English) at an overseas partner university. You will undertake assessed work equivalent to 60 credits, as required by our School of Business and Economics. The module 'Personal Development for Study and Employability' will be continued online during the semester abroad.

Our partner universities where you may study are:

• Hanken School of Economics (Helsinki, Finland)
• Kedge (Marseille or Bordeaux, France)
• Audencia Ecole de Management (Nantes, France)
• Vrijie Universiteit,  (Amsterdam, Netherlands)
• Universidad Catolica Portuguesa (Lisbon, Portugal)
• National Chengchi University (Taipei, Taiwan)
• Aarhus University (Aarhus, Denmark)
• Universita Bocconi (Milan, Italy)
• Indian Institute of Technology (IIT) Bombay (Mumbai, India)
• Solvay Brussels School of Economics & Management (Brussels, Belgium).

This module will give you an understanding of the concepts involved in global strategic management and its application in the private and public sectors. You will also develop skills in the area of strategic analysis, the development of strategic options and the implementation of strategy.

Module content

Topics studied may include:

• the concepts of global strategy and strategic management
• environmental analysis and strategic positioning
• strategic capability
• corporate governance
• business and corporate level strategy
• strategic evaluation
• strategy implementation
• global strategic leadership
• organisational structure and design
• the cultural context
• business ethics and corporate responsibility
• managing strategic change.

Learning outcomes

On completion of this module you will be able to:

• explain the concept of global strategic management as applied to a variety of different organisations in the global context
• develop mission statements and meaningful corporate objectives in a global context
• identify the elements of an organisation's strategic position
• conduct a detailed environmental analysis
• explain the relationship between the capabilities and competitive advantage of an organisation
• distinguish between strategic options
• recognise the problems and implications of implementing the strategies
• evaluate the relationship between strategy, resources, culture, structure, design and working environment of an organisation
• distinguish between the core areas of corporate and business level strategy and how they link together in an organisation
• evaluate an organisation's strategies
• analyse the multiplicity of factors and inter-relationships that make up a complex scenario.

Teaching and learning

• lectures: 23 hours
• guided independent study: 127 hours

Assessment

• 5,000-word coursework assignment: 100%

This module will:

• encourage openness to new ideas and an awareness that in many situations there is a range of alternatives which should be evaluated
• provide a working knowledge and clear understanding of internal and external challenges of international business, and the conceptual basis of international business and decision-making
• enhance the ability to communicate with and within different cultures.

Module content

Topics studied may include:

• business and management issues in the international context
• differences in managerial styles reflected in intercultural interaction and decision-making
• how cross-border transactions need to be based on topics of differences in national and business culture
• why the global manager has to adapt to various business concepts and frameworks of the mind.

Learning outcomes

On completion of this module you will be able to:

• explain concepts of the international firm
• identify challenges of international business
• recognise methods for empirically investigating international business challenges
• apply theoretical frameworks of the international firm to a particular firm
• assess the challenges of international business in a real-life scenario
• formulate recommendations to address the identified challenges
• propose specific methods for collecting data on international business challenges in the analysed setting
• determine through evaluation viable and sustainable strategies
• apply appropriate theoretical concepts and models, and practical techniques
• select appropriate methodologies for competitive strategy analysis and evaluation
• undertake a critical evaluation of at least one business organisation within its contextual setting.

Teaching and learning

• lectures: 5 hours
• tutorials: 7 hours
• guided independent study: 288 hours

Assessment

• 10,000-word individual report: 100%