Student Recruitment Marketing

The Student Recruitment Marketing team lead the planning, implementation and evaluation of top-level recruitment marketing campaigns across all levels of study.

Using the latest market intelligence and customer insights, the team produces and manages the University’s central recruitment activities to attract and convert applications in line with top-level recruitment targets.

Utilising a range of digital applications and services including the web, social media and the SCRM, we devise and develop targeted communication plans to engage and convert prospective students. The team works collaboratively with school marketing teams to ensure consistency in messaging across all central and school-led recruitment activity, and aims to provide a seamless customer experience from the moment of enquiry through to enrolment.

Online marketing

We are responsible for the University's main recruitment content online, including the UG and PG online prospectuses and top-level content for campaigns such as clearing, open days and conversion.

Together with the Web and Digital team, we organise and deliver paid media targeting and remarketing campaigns to promote the University to prospective students. We also manage the promotion of the University through external profile sites such as WhatUni and the Complete University Guide.

Print marketing

We manage a number of printed publications for prospective students, including:

  • Undergraduate printed prospectus and mini guide
  • Postgraduate printed prospectus
  • Guide to Loughborough
  • Open Day collateral
  • Print media/out of home recruitment advertising


We manage the SCRM system which is used to track interactions and communicate with prospective students. We oversee outgoing communications to prospective students, as well as the data capture and reporting functionality provided by the SCRM.

Please contact us to find out more about our email communications plans for prospective students, or for any training requirements or questions regarding the SCRM.

Get in touch

Kate Green

Student Recruitment Marketing Manager

Georgia Pickard

UG Marketing Officer

Victoria Meldrum

Vicky Meldrum

Project and International Marketing Officer

Lilia Boukikova

London Co-ordinator (secondment)

Sophia Wan

PG Marketing Officer

Roxy Simmons

Roxy Simmons

PG Marketing Coordinator

Robert Wilson

Conversion Officer

Becky Daly

CRM and Conversion Co-ordinator

Olivia Thompson

CRM Co-ordinator

Dr Cathy Bennett

Marketing Administrator