Water Engineering and Development Centre

Urban water management

Serving all urban consumers: A marketing approach to water services in low- and middle-income countries

Location Client Dates Value
Kenya, Uganda, India and South Africa DfID-funded research project 2000-2003 £230,000

WEDC staff involved:

Summary of project activities and outcomes:

The field research in three countries focused on testing two marketing frameworks to serving all urban water consumer groups, but particularly low income consumers in informal settlements. Collaborators included Richard Franceys, IWE, Cranfield University, UK and Mr. S. Chary, ASCI, Hyderabad, India.

The first was a 'strategic marketing approach for water utilities', and the second was the PREPP (Participatory, ranking, experiences, perceptions and partnerships) approach to water supply option assessment in informal settlements. A number of guidance notes, case studies and journal papers were produced as part of this research. This research contributed to the WEDC Research Impact Case Study, 2014 which focused on improved water services in Uganda and was well received.