​Measuring research visibility

There are many ways of measuring the attention and impact that your research is having. This section introduces you to some tools and services available to you at Loughborough. There are many ways of measuring the attention and impact that your research is having. This section introduces you to some tools and services available to you at Loughborough. Please note that Loughborough has a responsible metrics policy and all use of bibliometrics should adhere to this.

Citation indicators and alt-metrics

Citations are used as an indicator of research quality by league tables, funders and increasingly, employers. Whilst controversial and imperfect, they are here to stay and it is important that individuals know how to improve the visibility and impact of their research. A 5-minute video introduction to citations is available. There are a wide range of indicators that all calculate citation impact in slightly different ways.

Loughborough University subscribes to SciVal a citation benchmarking tool which allows you to analyse and compare the publication and citation performance of individuals, groups, research areas, organisations and countries. You can also identify collaborators and research strengths based on citation data. The Leiden Manifesto provides guidelines on the sensible use of bibliometrics in research assessment which individuals and departments are encouraged to adhere to.

Alt-metrics measure the “attention” given to your research via such social media networks. This may include ‘likes’, ‘tweets’, downloads, mentions and records within reference managers. These metrics are becoming increasingly important so it is worth making your research as accessible and visible as possible, and think about how it may be perceived by audiences. See this blog post on making sure your work gets the attention it deserves.

Increasingly, citation metrics and alt-metrics are being used to support grant applications to demonstrate the impact and reach of your research. See this useful blog post on "23 diverse metrics to use on your next grant application".