Sport Management MSc

Entry requirements:
2:1 +
1 year
typically 2 years
Start date:
October 2018
UK/EU fees:
International fees:



in the world for sport-related subjects

QS World University Ranking 2017


in the UK for Sport Science

The Compete University Guide 2018


Leading research supports and enhances the teaching of our Sport Management MSc programme, equipping you with the skills and knowledge to work in the rapidly expanding global sports industry.​

Our academic staff are renowned internationally for their contribution to sport management research and have conducted research for a range of respected organisations including Sport England, the International Olympic Committee and the European Commission.

With strong links existing between the School of Sport, Exercise and Health Sciences and various sport management practitioners across the UK, we offer you the opportunity to undertake a research project in collaboration with sport organisations. In addition, we host guest speakers who present interesting and relevant case studies and provide opportunities for you to network with key players in the industry.

You will regularly complete assignments and case studies on professional sport clubs and international mega event organisation. You'll also have the option to undertake a research project in collaboration with a sport organisation, something which many of our past students have taken advantage of.

Key study areas include sport markets and industries, managing service quality in sport, economics of sport and leisure, management of human resources, research methods for sport management, sport management theory and practice, financial management, marketing management, strategic management and more.

Sport Management MSc usually attracts students from over 20 different countries around the world, so you'll be a part of a vibrant and diverse postgraduate community, with a shared interest in the business of sport.

What makes this programme different?

  • Delivered by internationally renowned academics
  • Opportunities to network with key industry figures
  • Opportunities to undertake a research project in collaboration with a sport organisation 

Who should study this programme?

If you're looking to develop the knowledge and skills appropriate to a critical understanding of, and a capacity to work within, the contemporary sport sector then our Sports Management MSc is ideal.

Entry requirements

An honours degree (2:1 or above) or equivalent overseas qualification in sports science or social science discipline.

English language requirements

All applicants for admission to Loughborough University must have a qualification in English Language before they can be admitted to any course or programme, whether their first language is English or not.

IELTS: 6.5 with a minimum score of 6.0 in all elements.

What you'll study


Sport Management MSc covers a wide range of topics; to give you a taster we have expanded on some of the core modules affiliated with this programme and the specific assessment methods associated with each module.

Sport Markets and Industries

The Sports Markets and Industries module introduces students to the commercial sport sector, through the study of its revenue sources, patterns of commercialisation and sport consumption. Exploring and discussing its challenges and bad practices also takes place, which assists in developing an understanding of its nature and various components.

Managing Service Quality in Sport

This module introduces the key concepts and practices in the management of service quality in various sport organisations. On completion of the module, students should be able to understand the needs for service quality and customer satisfaction from the perspectives of both managements and consumers. This module also explores knowledge of research and measurement tools and techniques for managing the quality of services. The module assessments include written work and presentations and are designed to evaluate the abilities of the students to analyse and apply the concepts and techniques of service quality to the sport industry.

Economics of Sport and Leisure

The module aims to equip students with an understanding of how theoretical and empirical microeconomics feature within the Sports and Leisure industry. It adopts a non-intimidating approach which does not assume prior study of economics, but seeks to draw on real world examples and applications to encourage better understanding of supply, demand and pricing decisions in the industry. The module is assessed via an individual essay and a two-hour exam.

Management of Human Resources

The aim of this module is to examine critically the role of Human Resource Management within the modern day organisation and global society. It particular, students will critically evaluate the application of mainstream sports specific HRM theory to sports organisations' practice. The two assessments include a group presentation and an individual assignment.

Research Methods for Sport Management

This eclectic 30-credit module is a fundamental component of the Masters degree, and shapes students' learning in all other modules. Students are exposed to, and assessed on (a) philosophical assumptions underpinning Sport Management research, (b) quantitative research methods and (c) qualitative research methods. This learning informs students' final assessment on a 'Research Project' proposal.

Sport Management: Theory and Practice

The aim of this module is to equip students to carry out critical evaluations of current issues and contemporary management practice in sport. Sport policy, sport governance and sport law are the main discipline areas discussed in this module. Assessment involves academic poster presentations and tests.

Accounting for Decision Making

This module introduces the key areas of financial and management reporting that managers in the sport industry will require to: (1) synthesise the financial position and performance of organisations, (2) manage the high-level financial aspects of the business and (3) make key decisions. Throughout the unit, the aim is to focus on the use and users of accounts in the context of sport management. Assessment is by coursework and examination.

Marketing Management

The module explores strategic thinking, the development of alternative strategies, and the implementation of strategic decisions within sports and leisure organisations. Students analyse the key contemporary features of the strategic sports and leisure management environment. Assessments include group coursework and an exam.

Strategic Management

The module of Strategic Management aims to introduce students to strategic thinking as well as the development and implementation of strategic decisions within sports and leisure organisations. In this frame, a number of tools for analysing strategy will be demonstrated and students will be required to apply them and analyse contemporary features of the sports industry.

Research Project

The final, major piece of assessment is the Research Project. Each student is assigned a supervisor and will construct an individual research project. The project should explore and uncover new knowledge about an area of sport management. Popular areas include sport marketing, management, economics and policy.

How you will be assessed

Modules are assessed by a combination of examinations, coursework and group work.

How you'll study

Independent study
Group work
Practical sessions

Your personal and professional development

Our School of Sports, Exercise and Health Sciences is committed to helping you develop the skills and attributes you need to progress successfully in your chosen career.

Future career prospects

Loughborough Sport Management graduates are known around the world for their engagement in the sport sector. Typical roles include:

  • sport marketing managers
  • health and fitness/facility managers
  • sport and leisure consultants
  • sports development officers
  • local authority sport and leisure officers
  • national sport federation officers

Some graduates go on to undertake PhD research as a gateway into academic or high level policy positions. 

Graduate destinations

Recent graduate destinations include:

  • Adidas, Trainee Sports Management Specialist
  • Arena Sports, Sport & Events Manager
  • Australian Rules Football Association in India, National Development Officer
  • England Handball Association, North West Handball Development Officer
  • Escape Fitness, Marketing Executive
  • Glion Institute of Higher Education – Switzerland, Lecturer
  • Grass Roots, Junior Consultant
  • Greenwich Leisure Ltd, Business Development Officer
  • GroupM China, Management Trainee
  • Hawk-Eye Innovations Ltd, System Operator
  • Kidpower Gymnastics Club – Taiwan, Manager
  • Leicestershire & Rutland Sport, Performance Information Officer
  • London Irish Rugby Club, Operations Manager
  • Major Events International, Key Account Executive
  • NHS, Analysis Consultant
  • Norwood Park Golf Centre, Marketing Executive
  • Qatar Sport Investment, Sales Coordinator
  • RPM Ltd, Account Executive
  • Revolution Sports, Account Executive
  • Sense Sport – Switzerland, Strength & Conditioning Trainer
  • Serco, Sport Development Officer
  • Staffordshire University, Lecturer in Sport Policy and Sports Development
  • Stenden University – Qatar, Research Assistant

Your personal development

On successful completion of this programme, you should be able to:

  • compile a marketing plan and evaluate that plan;
  • analyse and evaluate the strategy followed by an organisation;
  • implement organisational procedures for managing performance, quality, and finances;
  • design, conduct and evaluate small scale research projects.

Fees and funding


Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Special arrangements are made for payments by part-time students.

Our students and academics

Savion Williams

Sport Management MSc

My Sport Management course has equipped me with the extra skills and information needed to successfully run an academy.

Aparna Ravichandran

Alumna - Head, Partnerships at GoSports Foundation

Without hesitation I would recommend this degree for anyone hoping to graduate with a meaningful degree in the global sporting industry.

Rongtian He

Alum - PA to Chairman, Aston Villa Football Club

I am so proud to tell all my colleagues at Aston Villa Football club that I graduated from Loughborough University with a master's in Sport Management