Michael joined Loughborough University in April 2023. He has previously worked as an MSc Course Director and Lecturer in Sport and Event Management (Coventry University) as well as a Course Leader and Lecturer in International Football Business (University of East London, UCFB). He has taught International Sports Business, Event Management, Consumer Behaviour in Sports, Sport Law, Sports Marketing & Sponsorship, Sports & Facilities Operations.
Michael had a professional industry career over 23 years in sports management which comprised senior positions in organisations such as FIFA (FIFA General Coordinator in World Cups), UEFA (Match Delegate), Nottingham Forest F.C. (Head of Football Operations), Athens 2004 Olympic Games Organising Committee (Competition Manager), Super League-Greece (CEO, Director of Competitions for the premier football league in Greece), European Leagues Association (General Assembly member, member of committees and task-forces), ARIS Thessaloniki F.C. (Football Director, Marketing Director) alongside other involvement in sports consultancy projects such as the organisation of sports business conferences, sports academies and beach soccer tournaments. As an athlete he has played football in Greece for the national teams of Greece (U16, U18), the youth teams of Aris Thessaloniki (U18 – U23) and Panthrakikos F.C. men’s senior team.
He holds: PhD in Sports Science & Physical Education (Democritus University of Thrace – Greece, Brand Management for sport leagues and competitions); MSc in Sports and Recreation Management (University of Sheffield); bachelor's degree in Sports Science and Physical Education (Democritus University of Thrace - Greece). He has undertaken academic certificates, courses and executive seminars across various areas of sports, business and management (International Sport Law, Emotional Intelligence, Negotiation Techniques, Finance) while he has participated in many international sports management conferences. Michael has an interest in sports management and marketing research and he speaks English, Greek and Spanish.
- Member of the European Association for Sport Management (EASM)
- Member of the Hellenic Association for Sports Management and Recreation (ELLEDA)
- English FA Team Liaison Officer in international matches (volunteer)
- FA Football Coach – Edwalton Cavalliers F.C. youth teams, Nottingham (volunteer)
Featured publications
Articles
- Manoli, A. E., & Anagnostou, M. (2022). Operational crisis communication management: a content analysis of FIFA’s communication during Covid-19. Sport Management Review, 1-22.
- Anagnostou M. & Tzetzis G., (2021) “Greek sport fans' evaluation of leagues' brand associations and their influence on brand loyalty. The case of UEFA Champions League", Sports Business & Management, An International Journal (DOI: 10.1108/SBM-05-2020-0045. (Quantitative method)
Books
- Argyro Elisavet Manoli, Michael Anagnostou and Lingling Liu, (2022), Marketing, Sponshorship and Merchandising in FIFA World Cups, The Business of the FIFA World Cups, Routledge.
Presentations at academic conferences
- “The role of technology in the new football era”, 22nd Conference of Hellenic Sports Management Association, Thessaloniki, Greece, November 2022.
- “Consuming behaviour and perceptions of sport fans in Great Britain”, 20th Conference of Hellenic Sports Management Association, January 2020, Thessaloniki, Greece.
- “Identification of competition related Brand Associations linked with the UEFA Champions League football competition”, 2nd World Conference for Sports Management (University of Peloponnese), Sparta, Greece, June 2007.
- “The difference among demographic factors of the Greek fans on Brand Loyalty of UEFA Champions League competition”, 2nd World Conference for Sports Management (University of Peloponnese), Sparta, Greece, June 2007.
- “Examination of the factors contributing to brand equity creation in football clubs and football competitions”, 12Th International Congress on Physical Education & Sports (Democritus University of Thrace), Komotini, Greece, May 2004.
- “Study of the role of brand associations in brand equity creation in football clubs and competitions”, 12Th International Congress on Physical Education & Sports (Democritus University of Thrace), Komotini, Greece, May 2004.
- “Brand Extension. New challenges for football clubs”, 3rd Hellenic Congress for Sports Management, Thessaloniki, Greece, October 2002.
- “CEOs’ Perceptions for the educational and training needs for their managers in Greek Sport Organizations”, 10th Congress of European Association for Sports Management (EASM), Uvaskila, Finland, September 2002.
- “The Organization & Management of Professional football clubs in Europe”, 7th Congress of the European Association for Sport Management, Thessaloniki, Greece, September 1999.
- “Theoretical approach of merchandising in football. Case studies in G. Britain football clubs”, 7Th International Congress on Physical Education & Sports (Democritus University of Thrace), Komotini, Greece, May 1999.
- “Special Events Organization in Sport Academies”, Seminar of Educational Academy for Sport Executives, Thessaloniki, Greece, April 1999.
- “A case study for Sheffield Wednesday F.C. merchandising consumers”, 5th International Congress on Physical Education & Sports (Democritus University of Thrace), Komotini, Greece, May 1997.