Sport Business and Leadership MSc

Entry requirements:
2:1 +
Full-time:
1 year
Part-time:
up to 4 years
Start date:
October 2018
UK/EU fees:
£10,250
International fees:
£23,300
Location:
London

Achievements

1st

in the world for sport

QS World Rankings by Subject 2017.

Top

University of the Year for Sport

The Times Good University Guide 2017.

Overview

Our MSc Sport Business and Leadership programme is designed for individuals who wish to improve their impact and effectiveness in leading and managing individuals, teams, and organisations within the sport business industry.

Our Sport Business and Leadership MSc programme will give you the opportunity to immerse yourself in the business of sport, and in doing so enhance your leadership capacity and business acumen in relation to the complex and rapidly emerging global sport business environment.

You will gain a critical understanding of the social, environmental and economic issues that are essential to leadership and management in the sport industry, and appreciate the importance of innovation as a process, and its application to sport leadership and business.

Through world-class teaching from our academics, you will develop a complex understanding of the latest leadership and business management techniques. Loughborough University London is surrounded by key influencers and innovators in the field of sport, including BT Sport, the Olympic Legacy Corporation and West Ham Football Club.

The Institute for Sport Business is proud to partner with a number of London-based leaders in sport, including World Rugby, BT Sport, CSM Strategic, West Ham United Foundation, Global Sports Jobs, Chelsea Football Club, and Sport Industry Group. Being surrounded by inspiring leaders of sport will enable you to experience leadership in various different contexts and gain first-hand perspectives of effective leadership from top leaders in the field.

What makes this programme different?

  • Learn from renowned industry leaders in sport, including World Rugby, BT Sport, West Ham Football Club Foundation, Chelsea Football club and more
  • Gain a postgraduate qualification from the world's #1 university for sport (QS World Rankings by Subject 2017)
  • Be inspired by a world-class sporting environment, with some of the world’s most iconic sporting venues on your doorstep, including the London 2012 Acquatics Centre and Velodrome

Who should study this programme?

Our MSc Sport Business and Leadership programme is designed for individuals who wish to improve their impact and effectiveness in leading and managing individuals, teams, and organisations within the sport business industry.

Entry requirements

An honours degree (2:1 or above) or equivalent overseas qualification recognised by Loughborough University.

English language requirements

The standard University IELTS English language requirement is 6.5 overall with 6.0 in each individual element (reading, writing, listening and speaking).

What you'll study

The Institute for Sport Business delivers teaching from world class academics, influential thought leaders and inspiring professionals who share a passion for sport business.

Compulsory modules

Collaborative Project

With a multi-talented group of students you will work on a brief from a real company looking to solve a real social or business problem.

Together with your student team, you will research and build solutions to a business problem, supported by our project tutors, clients and staff. Previous clients include Foster + Partners, Speedo, The London Legacy Development Corporation as well as many other companies, start-ups and charities.

The Collaborative Project provides a means for you to engage in critical enquiry and to be exposed to project-based teamwork in multicultural and interdisciplinary settings. By undertaking this module, you will strengthen your cooperative and collaborative working skills and competencies, whilst raising your awareness and appreciation of cultural and disciplinary diversity and differences.

The Collaborative Project aims to provide you with a hands-on experience of identifying, framing and resolving practice-oriented and real-world based challenges and problems, using creativity and appropriate tools to achieve valuable and relevant solutions. Alongside the collaborative elements of the module, you will be provided with opportunities to network with stakeholders, organisations and corporations, which will give you the experience and skills needed to connect to relevant parties and potentially develop future employment opportunities.

Learning Outcomes

On completion of this module, you will be able to:

  • Work effectively in diverse and interdisciplinary teams;
  • Undertake and contribute towards a project-based development process;
  • Apply critical enquiry, reflection, and creative methods to identify, frame, and resolve issues and problems at hand;
  • Identify user and stakeholder needs and value creation opportunities, whilst collecting and applying evidence-based information and knowledge to develop appropriate insights, practices and solutions;
  • Identify, structure, reflect on key issues and propose solutions to problems in creative ways;
  • Enhance your appreciation for diversity and divergent individual and disciplinary perspectives;
  • Be able to provide structured, reflective and critical feedback to peers and other stakeholders;
  • Plan and execute a project plan including scope, resources and timing;
  • Effectively communicate ideas, methods and results to a diverse range of stakeholders;
  • Use multiple, state-of-the-art date media and technologies to communicate with collaborators;
  • Make informed, critical and reflective decisions in time-limited situations.

Assessment

100% Coursework consisting of:

  • 20% Group project proposal
  • 20% Individual reflection
  • 30% Final Project Report
  • 30% Project deliverables to the client

Leadership Models and Practices: Applications to a Sport Context

This module will include teaching on organisational contexts and leadership models; leadership behaviours and competing expectations; contemporary issues impacting on leadership; and the importance of leadership to shaping appropriate organisational practices.

The aim of this module is to deliver a thorough grounding in the main leadership models, and the issues that impact on leadership practice in the sport environment. It is intended as an introduction to leadership and will be the theoretical foundation upon which other sport leadership units are built.

Learning Outcomes

On completion of this module you should be able to:

  • Understand contemporary models and theories of leadership and leadership development that are international, both in their derivation and in their application;
  • Highlight the key issues that impact on leadership practice in sport and other environment;
  • Discuss how different leadership models can be utilised in different contexts such as sport;
  • Show the ability to recognise the importance of communication in sport leadership practice;
  • Recognise the importance of problem solving leadership practice.

Assessment

  • 40% Presentation
  • 60% Case Study

Sustainability and Leadership for Sport Organisations

Teaching on this module will cover teaching of the following topics: drivers of sustainability leadership; characteristics of leaders for sustainability; sustainability leadership in action; entrepreneurs as sustainability leaders; the context of sustainability in differing cultural contexts; the influence of sustainable methods; the application of sustainable practices in various global settings.

The aim of this module is to develop an understanding of the relationship between sustainable business practices and leadership in sport organisations.

Learning Outcomes

On completion of this module you should be able to:

  • Critically analyse the key elements of sustainable leadership practice in sport and other environments;
  • Critically analyse how sustainable leadership can shape organisational culture in sport and other environments;
  • Critically analyse how sustainable leadership can create competitive advantage in sport and other environments;
  • Explain the aetiology of sustainability and be able to debate the application of sustainable leadership practices;
  • Evaluate the application of sustainable principles to specific areas within a specific context such as sport;
  • Critically evaluate methods and results obtained in published literature;
  • Plan and implement sustainable answers to problems in the sport workplace.

Assessment

  • 50% Case Study & Presentation
  • 50% Essay

Analysing the Construction of Leadership for a Sport Context

This module will include teaching and guidance on constitutive leadership; leadership and power; power and politics; sources of power; and types of power.

The aim of this module is to introduce you to socio-cultural aspects of leadership and how these factors can be applied to leadership practice in the sport context.

Learning Outcomes

On completion of this module you should be able to:

  • Explain how leadership is socially constructed in different environments such a sport;
  • Explore the nature of the social construction of leadership and understand how the perceptions of others might be altered in the sport context;
  • Demonstrate good communication skills to challenge individual perceptions of leadership;
  • Demonstrate resourcefulness to complete a project task.

Assessment

  • 40% Video Activity
  • 60% Essay

Critically Reflective Leadership and Sport Management Practice

The module includes teaching on the knowledge, skills, and values of reflective practice; leading and reflective practice; and action research and reflective practice.

The aim of this module is to create an awareness of how critical reflection can facilitate improved leadership and personal growth in sport management practice.

Learning Outcomes

On completion of this module you should be able to:

  • Understand and analyse the place of critical reflection in improving leadership and sport management practice;
  • Understand and analyse how critical reflection can be used to solve organisational problems in the sport environment;
  • Understand and analyse the relationship between critical reflection, leadership and personal growth;
  • Understand the meaning of reflective practice, reflective learning theory and related literature;
  • Comprehend reflective practice in the context of leadership practice and the role of the sport leader;
  • Recognise and apply self reflection for leadership development;
  • Apply reflective analysis to confront and solve complex and challenging leadership problems;
  • Demonstrate an ability to reflect on the complexity and challenges of leadership practice through the use of case studies;
  • Demonstrate an awareness of leadership challenges within specific organisational contexts such as sport.

Assessment

  • 20% In Class Tests
  • 20% Presentation
  • 60% Exam

Sport Business and Innovation

This module is designed to equip students with an understanding of the main theoretical and empirical issues in the development of sport innovation and an appreciation of the relevant skills needed to manage sport innovation. The module also provides evidence based on applied sport innovation examples from the sport industry. Students will have the opportunity to develop an innovative business concept for the sport business industry. 

Learning Outcomes

On completion of this module students should be able to: 
  • Identify, explain and apply the theoretical underpinning of innovation and entrepreneurship as they relate to sport business
  • Identify through personal reflection key behaviours, attributes and skills required for innovation in sport business
  • Interpret the changing sport business environment using a variety of analytical tools and identify potential market opportunities within the sport business sector
  • Prepare and deliver a persuasive sport innovation proposal 

Assessment

40% Essay
40% Project
20% Presentation

Dissertation

The Dissertation module will equip you with the relevant skills, knowledge and understanding to embark on your own research project. You will have the choice of three dissertation pathways:

  • A desk based research project that could be set by an organisation or could be a subject of your choice
  • A project that involves collection of primary data from within an organisation or based on lab and/or field experiments
  • An Internship within an organisation during which time you will complete a project as part of your role in agreement with the organisation (subject to a suitable placement position being obtained)

By undertaking a dissertation at master's level, you will achieve a high level of understanding in your chosen subject area and will produce a written thesis or project report which will discuss your research in more detail.

Learning Outcomes

On successful completion of this module, you should be able to demonstrate knowledge and understanding of:

  • The importance of project planning;
  • The importance of a clear hypothesis or research question;
  • The ethical implications of research;
  • The relevant empirical data and methodologies for data collection or knowledge assimilation for the subject area;
  • Methods of data analysis and their suitability for the intended data;
  • The areas of expertise or publications of the major individuals or organisations in the subject or business area;
  • The previous research or current knowledge in the specific subject or business area;
  • Theoretical perspectives relevant to your chosen topic;
  • The most effective methods of presentation for data or knowledge;
  • Developing a clear, coherent and original research question, hypothesis or business problem in a suitable subject area;
  • Synthesising relevant sources (e.g. research literature, primary data) to construct a coherent argument in response to your research question, hypothesis or business problem;
  • Analysing primary or secondary data collected by an appropriate method;
  • Critically evaluating data collected in context with previously published knowledge or information;
  • Engaging in critical debate and argumentation in written work;
  • Applying principles of good scholarly practice to your written work;
  • Performing appropriate literature searching/business information searching using library databases or other reputable sources;
  • Planning a research project and producing a realistic gantt chart demonstrating your intended timelines;
  • Synthesising information from appropriate sources;
  • Demonstrating rational use of research method tools;
  • Selecting and using appropriate investigative and research skills;
  • Demonstrating effective project planning skills;
  • Finding and evaluating scholarly sources;
  • Engaging in critical reasoning, debate and argumentation;
  • Demonstrating effective report writing skills;
  • Recognising and using resources effectively;
  • Successfully managing a project from idea to completion;
  • Demonstrating commercial awareness or the impact of knowledge transfer in a business or research environment.

Assessment

100% Coursework consisting of:

  • 20% Literature review
  • 20% Research proposal
  • 60% Dissertation report/essay

Optional modules

Sport Integrity Issues and Ethics

The aims of this module are to:

  1. Examine the nature of sports integrity and the threats to it presented by the manipulation of sporting outcomes and corrupt governance practices in both national and international contexts.
  1. Develop a greater awareness of ethical issues in relation to combatting sport integrity issues.
  1. Explain the role of the board, and senior management, in providing organisational leadership and implementing cultural change, with particular emphasis on composition and values-based leadership models.
  1. Consider the importance of professional conduct, athlete reputation and public confidence in sport.

Learning Outcomes

On completion of this module students should be able to:

Knowledge and Understanding

  • Assess emerging and contemporary issues in the field of sports integrity
  • Critically evaluate contemporary sport governance, policy and ethical practice standards.
  • Understand the measures taken by sport organisations to address threats to sports integrity
  • Address critically selected integrity and ethical issues, challenges and problems related to the sport industry

Subject-specific skills

  • Identify and analyse threats to sport integrity.
  • Independently examine, research and analyse ethical issues relating to sports integrity
  • Demonstrate ethical reasoning processes to analyse and evaluate sport integrity practices
  • Demonstrate an advanced understanding of best practice principles of risk minimisation from other domains and how they may be innovatively applied in sport.

Key/transferable skills

  • Generate new ideas and concepts appropriate to sport integrity
  • Select and use appropriate investigative and research skills to identify sport integrity and ethical issues

Assessment 

  • 40% Essay
  • 60% Case Analysis

Sport Marketing

This module will include: the main themes that underpin media and marketing, the evolution of media and marketing in a sport context, the practices and techniques for effective sport media and marketing, the types of media and marketing, and consumer and fan engagement.
 
The aims of this module are to be introduced to key concepts in sport media and marketing and to develop understanding of the nature of sport media and marketing. 

Learning Outcomes

On completion of this module you should be able to: 
  • Assess the major theories, principles, and concepts surrounding sport media and marketing;
  • Apply techniques and practices involved in conceptualising and developing a marketing plan;
  • Gather, analyse, and present sport media and marketing ideas and concepts;
  • Apply sport media and marketing principles that can be utilised in different sport environments;
  • Demonstrate initiative and personal responsibility;
  • Continue to learn independently and to develop professionally. 

Assessment

  • 40% Sponsorship Pitch
  • 60% Marketing Plan

Business Planning

You will look at a variety of frameworks for assessing entrepreneurs, products, markets, and industries with a view to understanding the importance of thorough market analysis and research prior to planning a new venture.

The aim of this module is to equip students with the background knowledge on strategic positioning and the more practical aspects of business planning.

Learning Outcomes

On completion of this module students should be able to:

  • Highlight the complexity of the innovation process;
  • Explain the importance of idea creation and opportunity spotting;
  • Create critical assessment of a potential product or service;
  • Explain strategic positioning of a novel business idea;
  • Analyse data and information in order to make effective decisions;
  • Recognise and apply self-reflection for personal development;
  • Demonstrate rational use of business and risk analysis tools to analyse company performance;
  • Demonstrate effective communication to persuade and influence stakeholders;
  • Evaluate the funding needs of a new venture;
  • Select and use appropriate investigative and research skills;
  • Demonstrate effective report writing skills;
  • Work effectively in a team and demonstrate recognition of an individual’s contributions to a group activity;
  • Demonstrate a positive attitude towards a commercial opportunity;
  • Spot or create an opportunity for a new product or service;
  • Successfully manage a project from idea to completion.

Assessment

  • 100% Coursework

New Media and Analytics for Sport Business

The first part of this module will demonstrate how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. Areas to be discussed include e-commerce, sponsorship, social networking and online communities, streaming video, user-enhanced content, and user-generated content. The second part will use analytics to study a wide variety of issues affecting the sport industry. Students will learn not only how the recent application of analytics has improved each of the above areas within the professional sport industry, but also how analytics can improve decision-making in sport business and any other field of business. Students will use analytics to study a wide variety of issues affecting the sport media industry. Topics examined include: marketing, pricing, contracts, and stadium management.

The aim of this module is to demonstrate how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. In doing this it will use analytics to study a wide variety of issues affecting the sport industry. It also aims to demonstrate how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. In doing this it will use analytics to study a wide variety of issues affecting the sport industry.

Learning Outcomes

On completion of this module students should be able to:

  • Display knowledge of the emergence and future applications of new media in sport and the ability to systematically apply analytical approaches to studying new media applications;
  • Show knowledge and understanding of new media communications practices and strategies, in an ever-changing digital landscape;
  • Understand how to analyse, interpret, and make decisions based on various new media data;
  • Critically evaluate the characteristics of digital new media;
  • Apply critical thinking skills to new media analytics to address sport media issues;
  • Ability to analyse new media communications and evaluate their use and value in different scenarios;
  • Ability to apply sport media analytics to new media practices;
  • Apply new media communication practices across a range of business areas;
  • Apply their knowledge of sport business analytics to new media strategies and challenges in other business context;
  • Present themselves in the broad area of new media technologies and analytics.

Assessment

  • 20% Presentation
  • 40% Case Study Analysis
  • 40% Group Report

Intellectual Property

This module will include aspects of intellectual property law, the types of intellectual property, using intellectual property for commercial advantage, how to apply for intellectual property, and intellectual property database searching.

The aim of this module is to equip students with a knowledge of the various types of intellectual property, searching intellectual property databases, the legal basis of intellectual property rights, the application process for obtaining intellectual property and its importance to the innovation process and the entrepreneur.

Learning Outcomes

On completion of this module students should be able to:

  • Explain the importance of intellectual property as an asset;
  • Understand the complexity of IP law and the protection process;
  • Know the commercial value of the various types of intellectual property
  • Interpret data and information in order to make effective decisions;
  • Perform intellectual property searches;
  • Provide advice on company strategy;
  • Select and use appropriate investigative and research skills;
  • Demonstrate effective report writing skills;
  • Work effectively in a team;
  • Demonstrate good oral communication and presentation skills;
  • Recognise and use their resources effectively;
  • Demonstrate problem solving capability;
  • Demonstrate a creative approach to communication.

Assessment

  • 25% Group Presentation
  • 75% Case study

Sport Economics and Law

The aim of this module is to equip students to carry out critical evaluations of current issues and contemporary management practice in sport, across a broad range of providers. The module is organised into two main topics:

  • Topic one: Managing organisation's members and stakeholders
  • Topic two: Legal context

Learning Outcomes

On completion of this module students should be able to:

  • Understand management approaches of the sport market and external environment;
  • Understand the objectives/values/styles and outcomes in differing management contexts in the UK and other countries;
  • Contribute to incisive assignment presentations;
  • Manage learning: to learn through case studies the uncertainty and complexity of management.

Assessment

  • 50% in-class tests
  • 50% report

Second subject modules

Design Thinking

The module will include: visualization, using imagery to envision possible future conditions; journey mapping, assessing the existing experience through the customer's eyes, using customer oriented data collection techniques; value chain analysis, assessing the current value chain that supports the customer's journey; mind mapping, generating insights from exploration activities and using those to create; design criteria; brainstorming, generating ideas; rapid concept development, assembling innovative elements into a coherent proposition that can be explored and evaluated; rapid ‘prototyping', expressing a new concept in a tangible form for exploration, consumer testing, and refinement; consumer testing; and storytelling.

The aim of this module is to enhance student's ability to use design approaches and tools for identifying and implementing human centred innovation opportunities. Students are expected to deploy knowledge learned in this module into parallel running Collaborative Project module.

Learning Outcomes

The module will introduce students to a systematic design-based approach aimed at identifying and implementing user centered innovation opportunities.

On completion of this module students should be able to:

  • Identify when and how to use range of Design Thinking tools;
  • Select appropriate tools to inform project development;
  • Appropriate use of the Design Thinking tools in a parallel module;
  • Develop communication skills in diverse teams;
  • Developed a systematic approach to tackle complex projects;
  • Apply tools in a project context;
  • Work with variety of stakeholders;
  • Understand how to tackle `wicked' problems;
  • Be able to deliver a succinct presentation to communicate key facts.

Assessment

  • 10% Presentation
  • 20% Peer Feedback
  • 70% Report

Organisational Behaviour in the Sport Industry

The aims of this module are to:

  • Apply organisational behaviour theory to the business and sporting context. 
  • Critically analyse the factors influencing individual and group behaviour in sport organisations. 
  • Identify and analyse trends in organisational behaviour in sport organisations. 

Learning Outcomes

On successful completion of the unit, students should be able to:

  • Explain the nature of Organisational Behaviour and individual behaviour within the context of the sports industry.
  • Reflect on organisational behaviour theory in the sports industry.
  • Take responsibility for planning and managing own learning.

Key/transferable skills

  • manage their own learning;
  • express their ideas in an effective manner both in writing and orally;
  • read critically

Assessment 

  • 50% Essay
  • 30% Report
  • 20% Presentation

Principles of Entrepreneurship and Innovation Management

The theory of entrepreneurship and the importance of entrepreneurial action to the innovation process; the contemporary business environment; micro and macro environments; intellectual property; funding & finance; project management; corporate responsibility & sustainability; governance; ethics; business planning; strategy; risk analysis and failure.

The aim of this module is to equip students with an in depth knowledge of the innovation process, its importance to the economy and an understanding of all of the various factors affecting its success including intellectual property, funding and strategy. We will introduce the academic theories of entrepreneurship and analyse the personality traits and behaviours associated with entrepreneurs.

Learning Outcomes

On completion of this module students should be able to:

  • Innovation as a process;
  • Identify the academic theories of entrepreneurship;
  • Identify the factors influencing the success of organisations;
  • Relate innovation theory to the performance of organisations;
  • Use investigative and research skills;
  • Demonstrate effective report writing skills.
  • Demonstrate commercial awareness.

Assessment

100% Coursework consisting of:

  • 50% Report 1
  • 50% Report 2

Sport Integrity: Regulation and Law

The aims of this module are to:

  • Critically review a range of legal and regulatory issues in sport.
  • Analyse and present knowledge of key legal and regulatory areas and their application to preserving the integrity of sport.
  • Understand the legal and regulatory aspects of measures taken by sport organisations to address threats to sports integrity.
  • Communicate how inter-agency collaboration can be harnessed to share information, intelligence and investigative resources and assess the effectiveness of bodies such as ethics commissions and integrity units.

Learning Outcomes

On completion of this module students should be able to:

  • Understand the principles of national and international law applying to sports integrity
  • Understand how the law affects investigations by sport and government authorities into breaches of sports integrity
  • Critically evaluate relevant legal principles, legislation and rules to issues arising in sport contexts
  • Appraise new developments in sports law for mandatory information sharing and monitoring arrangements.

Subject-specific skills

  • Critique the application of law in the policies, practices and culture of a sporting organisation
  • Contextualise and solve problems in a range of applied practical cases in sport organisations

Key/transferable skills

  • Develop the communication skills to clearly articulate and convey complex information relating to the integrity of sport.
  • Develop critical skills to generate creative ideas relating to the preservation of the integrity of sport.

Assessment 

  • 60% Case Study Analysis 

  • 40% Group Presentation and Report

International Business and Trade

Introduction; The role of International Business and Trade in the Global System; Emerging Players and Markets; Trends in International Business and Trade; Trade Investments; Exchange Rates and Exchange Rate Systems; The Role of International Institutions; FDI; The importance of Diplomacy in Promoting Business and Trade; The Role of Governments; Organising Diplomatic and Trade Missions
 
The aim of this module to introduce you to the international perspectives of business, to assess the complex relationship between international business and trade and diplomacy and to understand the role of governments, diplomacy and diplomatic missions in promoting business and trade. 

Learning Outcomes

On completion of this module you should be able to:
 
  • Critically evaluate the role of international business and trade;
  • Analyse the relationship between international business and diplomacy;
  • Critically evaluate the role of governments and diplomatic missions in promoting business and trade;
  • Critically assess concepts and practice of international business and trade ;
  • Identify appropriate sources pertaining to the study of international business and diplomacy;
  • Formulate research questions and research strategies for studying international business, diplomacy and governments and diplomatic missions;
  • Demonstrate excellent oral communication skills;
  • Apply scholarship to communicate research findings to practitioner audience;
  • Demonstrate research management and self-learning skills;
  • Communication and ICT Skills;
  • Manage research, resource materials, data and referencing, and research findings relating to the study of international business, diplomacy, and governments and diplomatic missions. 

Assessment

  • 40% Critical Report
  • 60% Presentation

The Key Topics in Media and Creative Industries

The module content will include: defining media and creative industries; ownership, concentration and control in media and creative industries; innovation and technological change; media and creative markets; business models in media and creative industries; copyright; global media cities; clustering of media and creative industries; media and cultural policy.

The aim of this module is to introduce students to key critical debates relating to the economics of media and creative industries and their social, cultural and political implications.

Learning Outcomes

On completion of this module students should be able to:

  • Understand how and why the media and creative industries have been defined;
  • Understand the importance of industrial structure in media and creative industries;
  • Understand the implications of innovation and technological change for media and creative industries;
  • Understand changing business models in media and creative industries;
  • Understand the importance of copyright and how this is affected by technological change;
  • Understand why media and creative industries cluster in particular spaces and cities;
  • Understand the globalisation of media and creative industries;
  • Understand media and cultural policy.
  • Identify, debate and evaluate relevant critical perspectives on media and creative industries;
  • Systematically assess the implicit theoretical assumptions of contrasting perspectives;
  • Use critical perspectives to analyse emerging trends in media and creative industries;
  • Communicate effectively in speech and writing, with academic and non-academic audiences;
  • Engage in critical reasoning, debate and argumentation;
  • Assess the empirical validity of competing perspectives;
  • Manage time and resources effectively;
  • Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice;
  • Understand the behaviour of firms in media and creative industries;
  • Understand emerging trends in media and creative industries;
  • Apply skills in written and verbal communication that are relevant to this field;
  • Be able to plan, organise and manage coursework assignments, demonstrating independence, initiative and originality.

Assessment

  • 100% Coursework

Sport Business Statistics and Analytics

Sport Business Statistics and Analytics blends statistical analysis and data visualization through the use of software applications to guide evidence based decisions. The module covers three areas. First, it provides a sound understanding of quantitative analysis. Second, the module introduces various data visualization techniques (including exposure to relevant software programs) to develop skills in understanding and presenting complex data. Third, an understanding of the importance of data in identifying insights and trends in the sport sector. Recent examples from the sport industry, both in team and player performance and in commercial activities will be used to illustrate these complex concepts.

The aim of this module is to understand the importance of data-driven decision making and strategy formulation, and how statistical analysis and data visualization assist in identifying sport business trends and solutions.

Learning Outcomes

On completion of this module, students should be able to:

  • Apply quantitative analysis to understand and present complex data to support evidenced-based decision making
  • Demonstrate knowledge and understanding of quantitative analysis in an emerging data driven sport business landscape
  • Analyse, interpret and make evidence-based decisions based on multi-dimensional data sources
  • Critically evaluate the place of data visualisation and its contribution to evidence-based decision making
  • Apply critical thinking skills to understand how analytical techniques can address sport business problems
  • Show proficiency in the use of various analytic software programmes used in the sport business sector
  • Apply data visualisation techniques when creating dashboards and executive reports
  • Analyse multidimensional data and evaluate their use and value in different sport scenarios
  • Apply sport business analytics to improve organisational performance
  • Recognise the value of analytics across a range of other business contexts
  • Understand the place of analytics and is application to solve complex problems
  • Present themselves in the broad area of business analytics

Assessment

  • 40% executive dashboard report
  • 40% group case study analysis
  • 20% predictive regression model

Introduction to Digital Technologies

Students will receive a thorough introduction to the latest mobile Internet and communication technologies, including their network architectures and radio interface protocols covering 3GPP LTE mobile broadband radio access, network architecture, radio interface architecture, scheduling algorithms for multimedia delivery, other wireless communications technologies (such as WLANs), and an brief overview of the future 5G mobile communications.

The module also includes a brief overview of cloud technology and covers media cloud applications and challenges, such as energy efficiency in cloud systems, mobile cloud computing and cloud multimedia delivery technologies. Privacy and security issues in mobile media cloud services are also covered.

Learning Outcomes

By the end of the module, students should be able to:

  • Demonstrate a critical understanding of mobile internet and cloud technologies with specific knowledge of media cloud applications on mobile devices, systems and Internet in general, and the challenges that are associated with making such applications available to the end-users via the mobile Internet and cloud technology
  • Review mobile Internet technology, media cloud applications, and the strengths and associated challenges by utilising mobile cloud technology and applications
  • Describe privacy and security issues in mobile cloud services
  • Interpret and utilise mobile Internet and cloud business models
  • Demonstrate an understanding of mobile Internet architecture and access techniques, system performance and limitation
  • Apply specific skills in media cloud applications
  • Show an understanding of how the combination of mobile Internet with cloud computing technology is impacting on the future of media applications
  • Apply knowledge of mobile Internet and media cloud technology to media service delivery and the communication industry
  • Able to tackle media cloud application and mobile communication networks related problems and deal with their possible solutions
  • Equip themselves with the necessary understanding and essential knowledge that are required for service provider jobs in the cloud computing, applications, and mobile services provision domains

Assessment

  • 30% report
  • 70% exam

Strategic Sport Sponsorship

This module will outline the main themes that underpin sport sponsorship, and the evolution of sport sponsorship in the digital age. We will consider strategic sponsorship matching, as well as targeting and acquisition of sponsorships in the UK and beyond. By the end of the module, you will be able to identify the practices and techniques for strategic sport sponsorship, including the challenges that sponsors and sponsees encounter in a sport context. 

Learning Outcomes

On completion of this module, you should be able to:
 
  • Assess the major theories, principles, and concepts surrounding sport sponsorship
  • Appraise how sponsorship can achieve business and marketing objectives
  • Apply traditional and contemporary techniques and practices involved in conceptualising and analysing strategic sport sponsorship opportunities and challenges
  • Evaluate strategic sport sponsorship ideas and concepts
  • Apply strategic sport sponsorship principles that can be utilised in different sport environments
  • Critique the relationship between strategic sport sponsorship objectives and broader sport marketing objectives
  • Generate new ideas and concepts appropriate to sport sponsorship
  • Select and use appropriate investigative and research skills to identify sport sponsorship opportunities 

Assessment

  • Essay (60%)
  • Report (40%)

How you will be assessed

You will complete a combination of written and practical assessments, which may vary depending on the module choices you make. You can expect to complete essays and reports of varying lengths, as well as presentations, proposals and pitches in some cases. For information about the assessments you will be expected to complete for each module, please see the compulsory and option module lists for this programme.

How you'll study

Seminars
Lectures
Tutorials
Independent study
Group work

Your personal and professional development

Our MSc Sport Business and Leadership programme has been carefully designed to empower you with right knowledge and analytical skills to progress into a high-level leadership position in sport.

Future career prospects

An MSc in Sport Business and Leadership prepares students for careers in middle and senior leadership positions in range of sectors, including commercial, not-for-profit and international sporting organisations.

Opportunities may include careers in commercial sporting organisations, international governing bodies of sport and the government. Students will also have access to the training and development to establish their own sport enterprise if desired.

Graduates may also wish to enhance their knowledge and career prospects further by undertaking a PhD programme with the Institute for Sport Business.

Your personal development

Enterprise Through the Curriculum is an intrinsic element of every master’s programme at Loughborough University London and has been carefully designed to give students the best possible chance of securing their dream role.

From employability profiling to live group projects set by a business or organisation, and from site visits to organisation-based dissertation opportunities, Loughborough University London is the first of its kind to develop a suite of activities and support that is positioned as the underpinning of every student’s experience.

Fees and funding

UK/EU:
£10,250
International:
£23,300

Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Special arrangements are made for payments by part-time students.

Our academics

At Loughborough University London, our academics continually look for new ways of doing things and continue to build best practice. We attract outstanding academics from across the world who are specialists in their field, enthusiastic about their subjects, and are at the forefront of current research.

Explore