User Experience and Service Design

Qualification(s) available: MA

Fees for the 2025-26 academic year
UK: £13,250
International: £30,950
Entry requirements
2:1
Full-time
1 year
Part-time
Up to 4 years
Location
Loughborough
Start date
October 2025
Department
Design

Our MA User Experience and Service Design degree will develop your critical awareness of major issues in user experience (UX) design, service design and interaction design. Our modules will teach you how to: (1) undertake user research, (2) identify opportunities for creating great user experiences, and (3) design transformative products/services. You will also work with industry clients, and develop material for your portfolio.

The MA User Experience and Service Design equips students to become human centred designers within industry, empowered to design socially and environmentally responsible products and services. The content of the programme will enable you to develop your skills and competencies in both the creative and analytical aspects of UX, whilst working on a diverse range of projects. This includes the opportunity to design experiences that embed digital in the physical world, take an empathic and systemic world view, and use the opportunities presented by new technologies such as artificial intelligence (AI) and augmented reality (AR) to design compelling product and service experiences.

You will develop key skills in user experience design principles and practice including: qualitative and quantitative design research methods, storytelling, interactive prototyping, video prototyping, experience prototyping, interaction design, usability testing, service design, social design, team working and project management. You will further develop your UX research and design practice skills within an evidence-based major project.

The MA in User Experience and Service Design is offered alongside a parallel MSc in User Experience Design programme. The key difference is that the MA has a more empathic and broader world-view of user experience design, whereas the MSc is more focused on empirical investigation, data analysis and technologies that can create great user experiences.

Why you should choose us

Why you should study this degree

UX Designers create the products and services that make life better. Our vision is to produce empathic and 'big thinking' graduates who can discover opportunities for meaningful innovation, and then design products/services to meet user needs and deliver great experiences. We teach you how to be a great UX designer. The MA User Experience and Service Design has six aims, as follows:

  • Nurture comprehensive intellectual understanding of User Experience and Service Design and the vocational and professional skills required to master connecting theory, creativity, and practice.
  • Foster a radical, systemic, and disruptive approach to concept development informed by a detailed understanding of people and context through real world research.
  • Achieve mastery in the conceptualisation, design, and development of transformative, responsible, and sustainable digital and non-digital experiences.
  • Cultivate the organisational, technical, collaborative, and creative skills required to apply User Experience and Service Design across a range of sectors.
  • Challenge students’ preconceptions of User Experience and Service Design by exposing them to transdisciplinary working through practice-based learning and live industry projects.
  • Enable students to become independent scholars and practitioners in User Experience and Service Design, preparing them for future study or practice.

What you'll study

The following information is intended as an example only and is typically based on module information for the 2024/25 year of entry. Modules are reviewed on an annual basis and may be subject to future changes. Updated Programme and Module Specifications are made available ahead of each academic year. Please also see Terms and Conditions of Study for more information.

Our MA User Experience and Service Design programme will give you a solid foundation to develop the skills and knowledge needed for a career as a UX professional. For more information about part-time study patterns, please contact the School/Department.

Compulsory

Experience Design (15 credits)

The aim of this module is to introduce the human-centred design process and core experience design principles and their application to the design of interactive products and services.

Usability, Principles and Practice (15 credits)

The aim of this module is to broaden the student designer's experience and skills to include knowledge of and competence with usability evaluation tools and principles to support the experience design process.

Design Research Methods (15 credits)

The aim of this module is to introduce students to the design research process, and how the methods and tools it comprises are used to collect, analyse, synthesise, and interpret research data for design research projects.

Optional (choose one)

Digital Storytelling for Creative Practice (15 credits)

The aims of this module are to introduce students to the practice of Digital Storytelling and its underpinning theoretical and methodological foundations. It also aims to familiarise students with a range of participatory storytelling techniques and how to adapt and develop them in a variety of Digital environments. It also aims to provide students with real world experience and research to develop a range of creative and analytical skills and encourage critical discussion.

Design for Inclusivity (15 credits)

This module aims to enable students to systematically understand the variety of needs that a wide range of users might have, including older adults and people with disabilities, and how their needs should be considered within design. The students will apply their inclusive design skills by critically analysing existing products, services, or systems, as well as working towards the delivery of an evidence-based design outcome.

Design for Behaviour Change (15 credits)

This module aims to introduce students to the design for behaviour process and its underpinning theoretical and methodological foundations. It aims to enable students to identify behavioural determinants and to critically understand and apply emergent theories and strategies of design for behaviour change in design practice.

Compulsory

Industry Project (30 credits)

The aim of the module is to introduce students to the experience/service design profession by tackling an industry-set brief and delivering an evidence-based and meaningful design outcome for a sponsoring organisation. The module will enable students to enhance their professional teamwork, collaboration, communication, and reflection skills and support their development towards becoming an effective practitioner.

Experience Design Major Project (60 credits)

The aims of this module are for the student to:

  • integrate and apply knowledge, skills and values from other modules in a significant user experience design project over an extended period;
  • provide a significant example of the student's design and innovation capability for their CV and portfolio.
  • facilitate the student's further development from postgraduate student to professional designer.

Service Design (30 credits)

The aims of this module are to introduce students to the practice of service design and systems thinking and their underpinning theoretical and methodological foundations. It aims to familiarise students with systemic thinking principles and a range of design methods to enable them to design original services and systems comprising multiple inter-related touch points between service, stakeholder and end user. It also aims to encourage critical discussion of the subject within the broader societal and environmental context.

Compulsory

Experience Design Major Project (60 credits)

The aims of this module are for the student to:

  • integrate and apply knowledge, skills and values from other modules in a significant user experience design project over an extended period;
  • provide a significant example of the student's design and innovation capability for their CV and portfolio.
  • facilitate the student's further development from postgraduate student to professional designer.

How you'll be assessed

You will be assessed through coursework, including the submission of design projects and reports, group and individual presentations.

How you'll study

Teaching and learning on the MA User Experience and Service Design programme is conducted using a combination of methods.

  • Lectures
  • Seminars
  • Tutorials
  • Independent study
  • Group work
  • Workshops
  • Practical sessions

Where you'll study

You will study in our award-winning £21 million Design building. Our modules offer you industry-standard resources to support user research, evaluation, innovation and design activities. Resources include specialist eye-tracking software, UX prototyping software, Arduino prototyping labs, and audio-visual equipment. You will also benefit from our Mac lab with a wide range of design and UX software, and have access to range of social, studio, and study spaces.

Entry requirements

Our entry requirements are listed using standard UK undergraduate degree classifications i.e. first-class honours, upper second-class honours and lower second-class honours. To learn the equivalent for your country, please choose it from the drop-down below.

We will consider applicants from all academic backgrounds, not just design. We value and promote diversity of all forms on our course. We are looking for applicants who can demonstrate a genuine desire to design better experiences for individuals and society.

Entry requirements for United Kingdom

A 2:1 honours degree (or equivalent international qualification). We consider students from a range of disciplines relevant to User Experience Design (including Art and Design, Computer Science, Media, Psychology, Business).

Afghanistan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Masters 95% 85% 70%

Albania

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diplomë e Nivelit të Pare (First Level (University) Diploma (from 2010) 9.5 8.5 8

Algeria

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licence (4 year) / Diplome d'Inginieur d'Etat / Diplôme d'Etudes Supérieures 16 14 12

Argentina

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciatura/ Licenciado (4 year) 8.5 7.5 6.0

Armenia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalavri Kochum required but typically a Magistrosi Kochum 90% or 3.9 80% or 3.5 70% or 3.0

Australia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Honours degree (AQF level 8) First Class, 80% Upper Second, 70%, H2A Lower Second, 60%, H2B
Ordinary degree - AQF Level 7 pass (mark 46 or 50) High Distinction (80% or 85%) Distinction (75% or 80%) Distinction (70% or 75%)

Austria

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree / Diplomstudium / Fachhochschuldiplom (Diplom (FH)) A (or 1.5) mit Auszeichnungbestanden 60% / B / (or 2) 60% / B / (or 2)

Azerbaijan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalavr Diplomu/ Diplomu (Specialist Diploma) 4.5 or 90% 4 or 80% 3.5 or 70%

Bahamas

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of the West Indies only 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)

Bahrain

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8

Bangladesh

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year Bachelor of Science in Engineering (IEB and BAETE accredited courses only) 1st (70%) / 3.5 2nd (60%) / 3.0 2nd (55%) / 2.75
Masters (1-2 years) following a 3 or 4 year degree 80% / 4.0 65% / 3.25 50% / 2.5

Barbados

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
University of the West Indies, Honours degree 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)
Barbados Community College 1st or GPA 3.75 2:1 or GPA 3.5 2:2 or GPA 3.0

Belarus

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Specialist Diploma (5Yr) 9 7 5

Belgium

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor degree/Licenciaat/Licencie 80% or 17 70% or 14 60% or 12

Belize

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of the West Indies only 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)

Benin

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Maitrise 18 15 or Bien 12 or Assez Bien

Bermuda

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of the West Indies only 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)

Bolivia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
A Licenciado, 4 years Private (public/private) 85/78 75/66 67/55

Bosnia and Herzegovina

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma Visokog Obrazovanja / Diplomirani 10 9 8

Botswana

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's degree A or 80% B or 70% C or 60%

Brazil

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Brazil - 4 yr Bacharel or Licenciado/Licenciatura or Título Profissional 8.5 7.5 6.5

Brunei

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Brunei First Upper Second (60%/B/3.1) Lower Second (50% or C or 2.5)

Bulgaria

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
5 yr Diploma za Zavarsheno Visshe Obrazovanie (Diploma of Completed Higher Education) 6 5 4

Burundi

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Masters or Diplôme d'Études Approfondies or Diplôme Ingénieur (professional title) 18 15/20 (Bien) 12.5/20 (Assez Bien)

Cambodia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Masters 80% or B+ or 3.5 70% or B or 3.0 60% or C+ or 2.5

Cameroon

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor degree or Diplome d'Etudes Superiures de Commerce or Diplome d'Ingenieur or Diplôme d'Ingénieur de Conception or a Maitrise, 4 year Licence or Master 1 (M1) 1st / 3.6 or 15/Tres Bien 2:1 / GPA 3.0 or 14 / Bien 2:2 / GPA 2.5 or 12.5/ Assez Bien

Canada

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0/Percentage 3.7/85% 3.3/75% 2.7/68%
Out of 9 8 6 5
Out of 12 10 8 6

Chile

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Grado de Licenciado / Título (Profesional) de [subject area] (4 years) 6 5.5 5

China

Students are required to have a bachelor degree (4 years) for entry to a postgraduate programme. The University uses the Shanghai Academic Ranking of World Universities to identify the required final mark, as outlined on the table below:

First class (70%) Mid 2:1 (65%) 2:1 (60%) Mid 2:2 (55%) 2:2 (50%)
Shanghai Rank Top 250 83% 79% 75% 73% 70%
Shanghai Rank 251-500 88% 84% 80% 78% 75%
Shanghai Rank 501+ 92% 87% 84% 82% 80%

Affiliated colleges

The University will consider students from Affiliated Colleges in the following way:

Applicants from colleges affiliated to universities in the top 250 Shanghai rankings will be considered if they have achieved or are likely to achieve final marks of 75%-84%.

Applicants from colleges affiliated to universities which are 251-500 in the Shanghai rankings will be considered if they have achieved or are likely to achieve final marks of 80%-87%.

Applicants from colleges affiliated to universities which are above 500 in the Shanghai rankings will be considered as follows:

  • School of Business and Economics: not considered
  • All other programmes if they have achieved or are likely to achieve final marks of 80%-87%.

Universities given special consideration

Applicants from a small number of Chinese universities that specialise in business, management, finance or creative arts will be given special consideration by the University. The full list of these universities and the Shanghai band under which they will be considered can be found below:

Table of Chinese universities for special consideration

‌*Special consideration for programmes in School of Sport, Exercise and Health Sciences and Institute for Sport Business only.

Students who do not meet the above requirements may occasionally be considered if they have a relevant degree, can show good grades in relevant subjects, and/or have substantial relevant work experience.

Colombia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado / Título de [subject area] 4.5 3.75 3.2

Costa Rica

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado 9 8 or 80 7 or 75

Croatia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Baccalaureus / Prvostupnik 4.5 3.8 3.0

Cuba

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4-year Titulo de Licenciado / Licenciatura 5 4 3

Cyprus

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Cyprus 8.5 7.0 6.5

Czech Republic

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalár (after 2001) 6 yr integrated Magistr 1 1.5 2

Denmark

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
5 year Candidatus/Candidata Magisterii or Bachelor degree (7 point scale) 12 10 7

Dominican Republic

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year Licenciado or Título de [subject area] 3.8 Magna Cum Laude or 3.5 or 85% Cum Laude or 3.2 or 82%

Ecuador

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Título de Licenciado / Título de [subject area] 8.5 / 85% 8 / 80% 7 / 70%

Egypt

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Egypt 3.5 3.2 2.8
Universities only BA 90%, BSc 85% BA 80%, BSc 75% BA 65%, BSc 65%

El Salvador

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
5 year Licenciado, Título de Ingeniero/Arquitecto 8.5, 85% 7.5, 75% or Muy Bueno 6.5, 65% or Bueno

Estonia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalaureusekraad or Magister or Magistrikraad 5 or 91% or A 4 or 81% or B 3 or 71% or C

Ethiopia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's A/GPA 4.0 A/GPA 3.5 B/GPA 2.8

Finland

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kandidaattii/Kandidat or the Maisteri/Magister 3 (out of 3) or 4.5 (out of 5) 2 (out of 3) or 3 (out of 5) 1 (out of 3) or 2.5 (out of 5)

France

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licence (3 years)/ Maitrise/ Diplôme d'Ingénieur 14 13 11

Georgia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4-year degree (% = new system) 5 (95%) 4.0 (85%) 3.5 (75%)

Germany

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
German Bachelor/ Diplom, Magister Artium / Zeugnis über den Zweiten Abschnitt der Ärztlichen Prüfung 1.5 2.5 3.0

Ghana

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Ghana First Upper second/60% Lower second/50%

Greece

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Universities 8.5 7.0 6
TEI and non-University Institutions 8.5 7 6.5

Grenada

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of West Indies - classification 1st, 70% (GPA 3.6) 2:1, 60% (GPA 3.00) 2:2, 50% (GPA 2.5)
Degree from University of West Indies - grade / percentage A B / 75% C / 55%
Degree from University of West Indies - GPA 3.6 3.0 2.0

Guatemala

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Liceniado / Titulo de (subject area) - 4 years 90% (public university) / 95% (private university) 80% (public university) / 85% (private university) 60% (public university) / 70% (private university)

Guyana

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's GPA 4 GPA 3.5 3.0

Honduras

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Título de Licenciado / Grado Académico de Licenciatura (4 year degree) - GPA out of 5 GPA 5 or 90% GPA 4 or 80% GPA 3.5 or 70%

Hong Kong

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
1st or 3.5/4 2:1or 3/4 2:2 or 2.5/4 2.5

Hungary

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Alapfokozt or Egyetemi Oklevel / Bachelor 4.5 3.5 3

Iceland

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Baccalaurreatus degree or Kandidatsprof/Candidatus Mag 8.5 7.5 6.5

India

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Institutions listed on the National Institutional Ranking Framework 65% (First) 60% (First) 55% (Upper second)
All other Indian institutions 70% (First with distinction) 65% (First) 60% (First)

Indonesia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Sarjana I (S1) from accredited Universities 3.3 3.0 2.8

Iran

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Iran 17 15 13

Iraq

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Iraq 80% 75% 70%

Ireland

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Republic of Ireland First (70%) Upper second (60%) Lower second (50%)

Israel

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
3 yr Bachelor Degree 90% 80% 70%

Italy

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma di Laurea 109/110 100/110 90/110

Ivory Coast

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures 16 14 (Bien) 12 (Assez Bien)

Jamaica

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
For degrees studied at The University of West Indies or degrees accredited by UCJ and CCCJ 1st (GPA 3.6) 2:1 (GPA 3.0) or B 2:2, 50% (GPA 2.5)

Japan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Gakushi – GPA 4.0 scale 85% or A or 3.5 80% or B or 3.0 70% or C or 2.0

Jordan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3 or 3.5/5 or 75% 2.5 (or 3.0/5) / 63%

Kazakhstan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 5.0/percentage scale 4.5 or 90% 4 or 85% 3.5 or 80%
GPA 4.33 scale 3.9 3.7 3.2
GPA 4.0 scale 3.7 3.4 3

Kenya

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kenya First / 70% / A Upper second / 60% / B Lower second / 50% / C

Kosovo

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kosovo 10 9 8

Kuwait

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.6 3.0 2.6

Latvia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Latvia 9 7 6

Lebanon

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
American 90% (3.5) 80% (3.2) 70% (2.8)
French 18 15 12

Liberia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's 4.0 or 90% 3.5 or 85% 3 or 80%

Libya

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
BSc Engineering, Architecture, Medicine 85 (3.6) 75 (3.0) 65 (2.5)
Other bachelor's degree from a university 90 (4.0) 85% (3.6) 75% (3.0)

Lithuania

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Lithuania 9 8 7

Luxembourg

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Luxembourg 18 (excellent) 16 (tres Bien) 14 (bien)

Macau

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Macau 1st or GPA 3.7 2:1 or GPA 3.0 2:2 or GPA 2.5

Macedonia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Magistar Дипломиран / Баццалауреус / Баццалауреа (Bachelor degree) 10 9 8

Malawi

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's only MSc 75% MSc 70% MSc 65%

Malaysia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Classification First Class 2.1 GPA 2.5
GPA 4.0 scale 3.5 3.0 2.8

Malta

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Malta 1st (80%) 2:1 (70%) 2:2 (55%)

Mauritius

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Mauritius 1st or 70% 2:1 or 60% 2:2 or 50%

Mexico

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciatura / Licenciado/ Título (Profesional) de [subject area] 8.5 8 7

Moldova

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma de Licenţă (Diploma of Licentiate) 9 8 7

Mongolia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Диплом Специалиста (Specialist Diploma) 90% or 3.5 80% or GPA 3.2 70% or GPA 3.0

Montenegro

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma of Completed Undergraduate Studies or Diploma of Professional Undergraduate Studies 10 (or 5.0) 9 (or 4.5) 8 (or 4.0)

Morocco

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diplôme d'Ingénieur d'État, Diplôme d'Écoles Nationales de Commerce et de Gestion, Licence / Licence d'Études Fondamentales / Licence Professionnelle 16 14 12

Mozambique

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Mestrado/ Grau de Mastre 16 14 12

Myanmar (Burma)

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
2 year Master's degree 5 or 85% 5 or 75% 4.5 or 65%

Namibia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4-year Bachelor Honours (post 2008) or Masters 80% or A 70% or B 60% or C

Nepal

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's (after 3 year bachelor degree) 80% or 3.7 GPA 65% or 3.3 GPA 60% or 3.0 GPA

Netherlands

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Netherlands 8 7 6

New Zealand

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year Honours degree (480 credits) - Level 8 First (7.0) Upper Second (6.0) Lower Second (4.0)
3 Year degree (360 credits) - Level 7 A+ (9.0) A- (7.0) B+ (6.0)

Nicaragua

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciatura (4 year) 90% 80% 70%

Nigeria

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
7 point Scale 6 5 3.0 (on 5 point scale)
5 point scale 4.5 3.8 3.5
4 point scale 3.5 3 2.5

Norway

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Norway A / 1.8 B / 2.3 C / 3.0

Oman

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.5

Pakistan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year degree only (the higher of the 2 options) A- or GPA 3.7 B or GPA 3.0 C+ or GPA 2.6
2 or 3 year Bachelor plus Masters 1st (60%) plus GPA 3.7 2nd (55%) plus GPA 3.0 2nd (50%) plus GPA 2.6

Palestine

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor (4-years) (85%) 3.5 (80%) 3.0 (70%) 2.5

Panama

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year Licenciado / Título de [subject area] 91 (A) 81 (B) 71 (C)

Papua New Guinea

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor (Honours) Degree 1st 2:1 2:2

Paraguay

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year Título de Licenciado / Título de [subject area] 4.5 (85%) 4 (80%) 3.5 (75%)

Peru

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year Título de Licenciado / Título de [subject area] 14 13 12

Philippines

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from prestigious state universities or Centres of Excellence (COE) Summa Cum Laude 4.0 / 96% / 1.0 Magna cum Laude 3.5 / 92% / 1.5 Cum Laude 3.0 / 87%/ 2.0

Poland

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor Degree (post 2003) Magister (pre- 2003) 5 4.5 4

Portugal

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma de Estudos Superiores Especializados (DESE) or Licenciado 18 16 14

Qatar

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8

Romania

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma de Licenta/ Diploma de Inginer 9 8 7

Russia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalavr/Specialist Diploma/Magistr 4.5 4.0 3.5

Rwanda

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year bachelor (Hons) degree (480 credits) 1st, 16/20 (80%) 2:1,14/20 (70%) 2:2, 12/20 (60%)

Saudi Arabia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8
GPA 5.0 scale 4.5 3.75 3.5

Senegal

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Maitrise, Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees 16/20 or Tres Bien 14/20 or Bien 12/20 or Assez Bien

Serbia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diplomirani/ Bachelor's degree 9 8 7

Sierra Leone

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Honours degree or masters 1st (70%) 2:1 (60% or B) 2:2 (50% or C)

Singapore

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor (Hons) First Upper second Lower second
GPA 4.0 scale 3.7 3.0 2.7
GPA 5.0 scale 4.5 3.5 3.0

Slovakia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalár (from 2005) Magister / Inzinier 1.5 or B 2.0 or C 2.5 or C/high D

Slovenia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
University Diplom 9 8 7

South Africa

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor (Honours) or B Tech after 4 yrs study 1st or 75% 2:1 or 70% 2:2 or 60%

South Korea

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA out of 4.5 4.0 / A 3.5 / B 3.0 / C+
GPA out of 4.3 4.0 / A 3.0 / B 2.7 / C+

Spain

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado / Título de Ingeniero / Título de Arquitecto 8.5 7 6.5
UCM grading 3.0 2.0 1.5

Sri Lanka

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year Professional degree or Bachelor Special or Honours degree 90%, GPA 3.70 80%, GPA 3.30 70%, GPA 3.0

Sudan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year degree 1st, 70%, B+ 2:1, 66% mid 2:2, 60%, B

Sweden

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kandidatexamen or Magisterexamen Overall grade of VG with a minimum of 120 credits at VG B or Overall grade of VG with a minimum of 90 credits at VG C or Overall grade of G with a minimum of 90 credits at G

Switzerland

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor Degree, Diplom or Lizentiat (10/6/5) 10 / 6 / 1 8 / 5 / 2 6 / 4 / 3

Syria

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
State universities 4 years of study 80% 70% 60%
Private universities 4 years of study 90% 80% 70%

Taiwan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Category 1 (4 year degree) 80% 75% 70%
Category 2 (4 year degree) 85% 80% 75%

Tajikistan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Диплом специалиста - Specialist Diploma 5 4.5 4

Tanzania

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Tanzania 1st 2:1 2:2

Thailand

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8

Trinidad and Tobago

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
For degrees studied at The University of West Indies or degrees accredited by ACTT 1st or GPA 3.6 2:1 or GPA 3.0 2:2 or GPA 2.5

Tunisia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licence, Maîtrise, Diplôme National d'Ingénieu 16 (tres bien) 14 (bien) 11 (assez bien)

Turkey

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Lisans Diplomasi or a Műhendis Diplomasi 3.5 3 2.5

Turkmenistan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Yr Bakalavr, Specialist Diploma or Magistr 5 4.5 4

Uganda

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Uganda 1st or 4.4 2:1 or 3.8 2:2 or 3.0

Ukraine

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Dyplom Magistra or a Bachelors degree (11 / 5) 4.5 4.0 3.5

United Arab Emirates

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.6

United States of America

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.2 2.8

Uruguay

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado (4 year) 9 8 7

Uzbekistan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Majistr Diplomi / Diplomi (Specialist Diploma) 90% or GPA 4.5 80% or GPA 4.0 70% or GPA 3.5

Venezuela

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado/Professional title. (4 year) 18/20 or 8/9 16/20 or 7/9 14/20 or 6/9

Vietnam

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
10-point scale 8.0 7.0 6.0
4-point scale 3.5 3.0 2.8

Zambia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's A or 4.0 or 80% B+, 3.5 or 70% B or 3.0 or 60%

Zimbabwe

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
3/4 year degree 1st or 75% 2:1 or 65% 2:2 or 60%

All students, of any nationality, who are from a design-related background should provide a portfolio showing examples of work relevant to the MA User Experience and Service Design. This should be around 10 pages long and must demonstrate your current understanding of human centred design, including your design process, the project outcome and how you considered the end user experience. Critical reflection on how you could improve your process and project outcomes is encouraged.

If your degree/background means you do not have a portfolio, your personal statement must explain your interest in user experience design and why you want to study on the MA User Experience and Service Design course.

English language requirements

Applicants must meet the minimum English language requirements. Further details are available on the International website.

Please note: a good level of spoken English language is important to succeed on this programme.

Fees and funding

October 2025 start

UK fee

£13,250 Full-time degree per annum

International fee

£30,950 Full-time degree per annum

The fee stated is for a full-time student undertaking a master’s programme of 180 credits. Part-time students should divide the published fee by 180 credits and then multiply by the number of credits they are taking to calculate their tuition fees.

Fees are reviewed annually and are likely to increase to take into account inflationary pressures.

Your development

We are committed to helping you develop the skills and attributes you need to progress successfully in your chosen career.

We offer diverse extracurricular activities – including guest lectures, seminars and entry to UX Design competitions – to build your personal, professional and teamworking skills alongside your academic proficiencies. Each student has a personal tutor who offers mentorship and support to their students throughout the course. Loughborough University also offers an extensive range of societies for students to explore their social, sporting, or creative aspirations.

Your future career

Organisations beyond the design industry (including management and information technology companies) value the user-centred design skills we teach.

Graduates usually pursue careers as user experience designers, interaction designers, user researchers, usability specialists, and service designers. In some cases, graduates go on to careers in research, teaching, or progress onto PhD study. Employment destinations of our recent graduates include IBM Design, IBM iX, Samsung, Next, Dyson, Tencent, Huawei, Baidu, and Pivotal Labs.