The Studio

Who's involved

Tzuka

Tom Jelliffe and Emil Starck

Tzuka are developing the world’s most durable sports earphones. Specifically designed and engineered for weight dominant sports, Tzuka are in line to become the first earphone brand in the world with an impact resistance rating, as well as being totally dust and waterproof. Tzuka have partnered with the Manufacturing Technology Centre during their product engineering and prototyping stage.

The current ‘sports’ earphone market is saturated with earphones supporting the needs of runners, leaving those who incorporate weights into their workouts using a product which is not designed for such a purpose.

Perhaps it should not then come as a surprise that almost 45% of participants in weight dominant sports break two or more pairs of earphones annually. This results in over 10.4 million earphones thrown away in the UK alone, with £192 million spent on replacement sets each year. Tzuka, together with Loughborough University, are working on the solution.