Haidar Darr and Matthew Scott
We believe that the future of fashion lies with the younger generation.
After graduating in the summer of 2018, we decided to start the business we had long talked about. We are both passionate about fashion and noticed a large disconnect between young people, who love streetwear, and the world of high fashion.
We are a social media fashion influencer brand. Our goal is to create and share fashion-focused content, targeted at a Generation-Z audience. This content, in the form of high quality video and photography as well as written blog posts, blurs the lines between high fashion and streetwear.
We aim to give brands, businesses and individuals the opportunity to advertise in front of a relevant and engaged audience as we cultivate a community around what we are doing and reimagine fashion for a digital world.