The Studio

Who's involved



Ben Pointen

Ben Pointon's business is called On Point Innovation and Swish is his first product.

Millions of people across the world struggle with pain or discomfort and therefore find it challenging to carry out essential household chores such as cleaning their floors.

Swish is an innovative mop and bucket that eliminates the need to lift heavy amounts of water when mopping the floor. The product is specifically designed to help enable those who suffer from these pains to regain their independence and to be more active. Additionally, to help decrease the number of people from developing further injury, discomfort and ultimately musculoskeletal disorders caused through repetitive strain.

Swish aims to be the world leader in providing quality, long lasting cleaning solutions which enhance the lives of millions, making cleaning an efficient effortless and enjoyable task.