Through this project we will distil and project our distinctive strengths, enhancing our reputation as a leading university.
- To reposition the University’s research and innovation profile in a competitive and crowded external environment by identifying and projecting distinctive strengths
- To demonstrate our ambition and secure greater recognition and visibility of our achievements across disciplines, particularly where there is a critical mass of high-quality activity that falls under one or more of the Strategic Themes
- To embed an agile framework (“Projecting Excellence”) for developing a distinctive and enduring reputation for academic endeavour and impact (Real, Rare, Relevant)
- To ensure a cohesive, collaborative way of working between Marketing & Advancement and the academy to promote and foreground our leading research and innovation activity
Please note that the new University Strategy and its associated enabling projects are subject to approval by Council on 31st March 2022.