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Dr Alok Choudhary Pronouns: He/him B Tech (India), PhD (Loughborough), FHEA

Photo of Dr Alok Choudhary

Professor of Supply Chain Management

Sustainability, Supply Chain Management, Circular economy, Sustainable Logistics, Sustainability risk, Supply chain resilience

Dr Alok Choudhary is a Reader in Supply Chain Management. He joined Loughborough University in 2014. He was the Co-Director of Undergraduate Studies (2017-2019) and led transformational changes related to the portfolio of UG programmes. His leadership roles include being a Programme Director, International Advisory Board Member, Strategic Advisor for Global Partnerships, Leader of Decision Sciences India Network, and SBE Leader for the University Research Challenge. Previously, he was a Lecturer and Founding Director of the Logistics and Supply Chain Management PG Programme at Sheffield University Business School (Other Leadership Roles: Deputy Director of Post Graduate Admissions; Rolls Royce Module Leader; CIPS Accreditation Lead)

In 2019, Alok received the prestigious "Calibre Award" for the global impact of research by the Vice-Chancellor, recognizing his research as "the best" across the University. He was inducted to the #LboroGameChangers (among 15 selected from across the University) for his path-breaking research on "Creating Sustainable Supply Chain”

Alok is an internationally renowned and established authority in logistics and supply chain management with a focus on sustainability issues.  Alok acts as an expert reviewer and rapporteur for research funding agencies in the UK, India, Belgium, France, Portugal, and the European Commission. In 2016, Alok, in collaboration with the Carbon Trust, founded the UK Forum for Supply Chain Sustainability, a unique network of 25 leading business partners, driving industry-academia collaboration. He leads this network to enhance research impact on companies, policies, and knowledge exchange. To date, more than 200 businesses from across the UK have benefited through the forum activities.

Alok led interdisciplinary, industry-driven, and impact-focused research and consulting projects (as PI or Co-I) over £2.5 Million funded by the European Commission, EuropeAid, Innovate UK, EPSRC, ESRC, HEFCE, British Council and the other sources for Ph.D. Studentships. Alok has more than 100 publications, including 50 in world-leading or internationally excellent journals. He has a track record of demonstrating the practical application of research with companies including Rolls Royce, BAE Systems, Carbon Trust, Fluiconnecto, TATA Group, Safex Group, Interserve, Infineon, etc. He led initiatives and influenced regional policies through LEP, Carbon Trust, and the Chamber of Commerce.

Alok’s research intersects supply chain management, sustainability, and data analytics. He has used data analytics methods to investigate efficient, resilient, and sustainable supply chain decision making with a focus on the following areas:

  1. Developing industry-specific decision support tools, frameworks, and business models to help managers and organisations to make difficult and complex decisions to increase resource efficiency and sustainability for designing and managing the supply chain
  2. Analytical and empirical models for sustainability including water footprinting, circular economy, and resource efficiency
  3. Application of big data analytics (multi-criteria decision making, optimization, data mining, and social media analytics) for global logistics and supply chain decision making

More recently, Alok’s research interests lie in developing novel theory for the manifestation of sustainability-related outcomes, including sustainability risk, water risk, and climate change risk. He brought strategic investing, innovation, and sustainability risk and applied econometric modeling of panel data using constructs, including supply chain integrity, temporal orientation, and environmental and social practices.

 Selected ongoing externally funded projects – Members Activities



PI: An Integrated System and Service Design Approach for Decarbonisation of UK Freight Transportation (INSTINCT) 




Co-I: Circular Materials for Transportation Machines (CIRCMATE-4-TMs), in collaboration with ABCE 


2017- 2020 

British Council, UKIERI 

PI: Advanced Analytics for Sustainable and Resilient Supply Chain Decision Making 



Newton Fund

PI: Circular Economy of WEEE Products 




PI: Analytical Models for Resource Efficient Supply Chain (PhD Studentship) 

≈ £120,000 

Members Activities- Seminar and workshop, selected last 2 years

  1. Oct 2020, Invited Expert Leader for a workshop on “Environmental Sustainability Readiness for HS2 Supply Chain”, by East Midlands Chamber of Commerce (DNL)
  2. April 2020, Invited Expert’s Seminar, “Green Supply Chain Management”, Nottingham University, UK
  3. March 2020, Invited Seminar on “Temporal Orientation and Sustainability Risk”, Cranfield University, UK
  4. December 2019, Invited Seminar on “Next-generation Supply Chain Sustainability Challenges”, National Institute of Industrial Engineering, Mumbai, India
  5. April 2019, Invited Seminar, “Resource Efficient Supply Chain”, UAE Business School
  6. March 2019, Invited Seminar on “Supply Chain Water Resource Management” Hong Kong Polytechnique University, Hong Kong
  7. February 2019, Invited Seminar on “Paradoxes in Supply Chain Sustainability” Nottingham University Business School, UK
  8. January 2019, Invited Seminar on “Caught Between Two Stools: Understanding Supply Chain Sustainability Paradoxes” Vienna University of Economics and Business, Austria
  1. Choudhary, A., De A., Ahmed, K. and Shankar, R., “An integrated fuzzy intuitionistic sustainability assessment framework for manufacturing supply chain: a study of UK based firms”, Annals of Operations Research, 2020
  2. Choudhary, Alok; Choudhary, Divya; Shankar, Ravi, “An integrated approach for modelling sustainability risks in freight transportation systems”, Risk Analysis, 2019
  3. Arijit De, Alok Choudhary, Metin Turkay, Manoj K. Tiwari, “Bunkering policies for a fuel bunker management problem for liner shipping networks”, European Journal of Operational Research, 2019
  4. Hamid Allaoui, Alok Choudhary, Yuhan Guo, Jacqueline Bloemhof, “Sustainable agro-food supply chain design using two-stage hybrid multi-objective decision-making approach”, Computers & Operations Research, Volume 89, 2018, Pages 369-384
  5. Ravi Shankar, Shisam Bhattacharyya, Alok Choudhary, “A decision model for a strategic closed-loop supply chain to reclaim End-of-Life Vehicles”, International Journal of Production Economics, Volume 195, 2018