Sport Marketing
Qualification(s) available: MSc
- Fees for the 2025-26 academic year
-
UK: £17,500International: £31,750
- Entry requirements
- 2:1
- Full-time
- 1 year
- Part-time
- Up to 4 years
- Location
- London
- Start date
- January 2025 October 2025
- Department
- Institute for Sport Business
Set yourself up to compete as a marketer in the fast-paced sport business sector by joining us on this master’s in sport marketing, based in the heart of London’s Olympic Park.
Marketing and sponsorship are critical sources of income for teams and organisations across elite sport. Sport marketing is also a key and growing business area for sportswear manufacturers, sport events, fitness brands and gambling companies.
On this course, you’ll get a solid grounding in topics like marketing strategy design, market research, sponsorship, social media strategy, digital storytelling and PR. Crucially, you’ll apply these in the context of sector-specific dynamics such as timings, partnerships and the global scope of sport – so you have the expertise to succeed in this highly competitive field.
Work with world-class partners and real-world data
Based at the former Olympic Park site in East London, you’ll benefit from Loughborough London’s close links with major sports organisations, brands and government.
Study with leading academics and industry experts and get to grips with building campaigns using high-level commercial data from partners like World Rugby and Two Circles. Plus, you’ll get hands-on experience of the software you’ll need like Tableau, Excel and JASP.
Continually updated to keep you ahead of the latest trends and industry developments, this is a course you can shape around your interests. Explore areas such as new media and analytics, sport integrity or sport ecology. If you’re a student who prefers learning by doing, a collaborative project will give your programme an even stronger practical slant.
The starting block to a successful sport marketing career
This course is ideal whether you come from a marketing or business background, or want to side-step completely from another career.
Either way, you’ll graduate with up-to-date skills and industry know-how, ready to pitch yourself ahead of the competition in marketing roles across sports organisations and related businesses.
Why you should choose us
Why you should study this degree
- Gain a deep understanding of key marketing principles and develop your skills in marketing strategy design, market research, social media strategy, digital storytelling and PR.
- Develop specialist knowledge of the sport industry and sport marketing techniques.
- Build sport marketing strategies using live data from Two Circles, who work with clients such as World Rugby and West Ham United Foundation.
- Access the latest developments, research and discoveries in the field.
- Explore collaborative dissertation opportunities with organisations like London Sport, England and Wales Blind Golf, Nottingham Forest FC, and The Harlequins Foundation.
- Study full or part-time at our vibrant campus at the Olympic Park, in the heart of East London.
- Learn from industry leaders, and network on site visits and project work.
- Full immersion in each topic area through block teaching.
What you'll study
The following information is intended as an example only and is typically based on module information for the 2024/25 year of entry. Modules are reviewed on an annual basis and may be subject to future changes. Updated Programme and Module Specifications are made available ahead of each academic year. Please also see Terms and Conditions of Study for more information.
The modules on our MSc Sport Marketing programme have been carefully put together to give you the most up-to-date and relevant set of skills and knowledge for progressing in your chosen career. For more information about part-time study patterns, please contact the School/Department.
Compulsory modules
Sustainability and Leadership in Sport Organisations (15 credits)
The aims of this module are to develop an understanding of the relationship between sustainable business practices and leadership in sport organisations.
Sport Marketing (15 credits)
The aims of this module are to:
- Be introduced to key concepts in sport marketing
- Develop understanding of the nature of sport marketing
- Investigate consumer behaviour and its relation to marketing techniques.
Sport Business Statistics and Analytics (15 credits)
The aim of this module is to understand the importance of data-driven decision making and strategy formulation, and how statistical analysis and data visualization assist in identifying sport business trends and solutions.
Strategic Sports Sponsorship (15 credits)
The aims of this module are to:
- Introduce students to key concepts in sport sponsorship
- Develop an understanding of the nature of sport sponsorship.
Compulsory modules
Collaborative Project (15 credits)
The aims of this module are to:
- Provide students with an opportunity to be exposed to project-based teamwork in diverse settings (understood in this context as involving a range of multidisciplinary, multicultural and demographic elements in differing configurations), aiming to strengthen their cooperative and collaborative working skills and competence, while raising awareness and appreciation of diversity itself.
- Provide students with hands-on experience of identifying, framing and resolving practice oriented and real-world based challenges and problems, using creativity, critical enquiry and appropriate tools to achieve valuable and relevant solutions.
- Support the development of students' ability to engage in critical enquiry and individual reflection, as well as to apply individual strengths and skills, building on their own educational backgrounds.
- Provide students with opportunities for networking with stakeholders, organisations and corporations, aiming to enhance the competence and skills needed to connect to relevant parties and build up future professional opportunities.
Research and Insight in the Sport Industry (15 credits)
The aims of this module are to:
- become familiar with a range of research methodologies to better understand the role and adoption of insight and research in the sport business industry.
- examine the scope and size of the sport business industry globally and the challenges this brings for insight and research.
Sport Public Relations and Communication (15 credits)
The aims of the module are to understand the importance of communication with a sport organisations stakeholders (e.g., fans, media, sponsors, community, employees), the various channels and mechanisms by which to communicate with such stakeholders, and to identify the most appropriate channels of communication for a given situation depending on several contextual factors.
The module will provide students with an understanding of the principles of communication and public relations and the ability to employ communication strategies specifically in sport-related contexts.
Optional modules
One of:
New Media and Analytics for Sport Business (15 credits)
The aims of this module are to demonstrate how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. In doing this it will use analytics to study a wide variety of issues affecting the sport industry.
Sport Ecology (15 credits)
The aim of this module is to provide students with an understanding of the impact of climate change and environmental degradation on sports performance and business at the community, elite, and pro levels. Using contemporary examples from varied geographic contexts, the module will explore how sport can identify, interpret, and adapt to mounting climate challenges such as extreme heat conditions and natural disasters. In the second half of the course, the focus will shift from climate impacts and adaptation to the ways sport organisations and sportspeople can reduce emissions and sport's sizeable impact on the natural environment. In doing so, the module aims to promote a critical, evidence-based understanding of the interplay between sport and the natural environment.
Compulsory modules
Dissertation (60 credits)
The aims of this module are to give the student the opportunity to study a subject, business problem or research question in depth and to research the issues surrounding the subject or background to the problem.
The module will equip the student with the relevant skills, knowledge and understanding for their individual research project and they will be guided through the three options available to them to complete their dissertation:
- A desk based research project that could be set by an organisation or could be a subject of the student's choice.
- A project that involves collection of primary data from within an organisation or based on lab and/or field experiments.
- A full professional placement within an organisation during which time they will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained).
Students will achieve a high level of understanding in the subject area and produce a written thesis or project report which will discuss this research in depth and with rigour.
How you'll be assessed
You can expect to complete essays and reports of varying lengths, as well as presentations, projects and exams.
How you'll study
As well as your regular timetabled teaching, you’ll have the chance to take part in guest lectures and projects on a range of topics.
- Lectures
- Seminars
- Tutorials
- Independent study
- Group work
- Workshops
- Practical sessions
Entry requirements
Our entry requirements are listed using standard UK undergraduate degree classifications i.e. first-class honours, upper second-class honours and lower second-class honours. To learn the equivalent for your country, please choose it from the drop-down below.
Entry requirements for United Kingdom
A 2:1 honours degree (with a minimum of 60% in final year), or equivalent international qualification, in wide range of disciplines.
Afghanistan
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Masters | 95% | 85% | 70% |
Albania
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Diplomë e Nivelit të Pare (First Level (University) Diploma (from 2010) | 9.5 | 8.5 | 8 |
Algeria
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Licence (4 year) / Diplome d'Inginieur d'Etat / Diplôme d'Etudes Supérieures | 16 | 14 | 12 |
Argentina
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Licenciatura/ Licenciado (4 year) | 8.5 | 7.5 | 6.0 |
Armenia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Bakalavri Kochum required but typically a Magistrosi Kochum | 90% or 3.9 | 80% or 3.5 | 70% or 3.0 |
Australia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Honours degree (AQF level 8) | First Class, 80% | Upper Second, 70%, H2A | Lower Second, 60%, H2B |
Ordinary degree - AQF Level 7 pass (mark 46 or 50) | High Distinction (80% or 85%) | Distinction (75% or 80%) | Distinction (70% or 75%) |
Austria
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Degree / Diplomstudium / Fachhochschuldiplom (Diplom (FH)) | A (or 1.5) mit Auszeichnungbestanden | 60% / B / (or 2) | 60% / B / (or 2) |
Azerbaijan
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Bakalavr Diplomu/ Diplomu (Specialist Diploma) | 4.5 or 90% | 4 or 80% | 3.5 or 70% |
Bahamas
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Degree from University of the West Indies only | 1st (GPA 3.6) | 2:1 (GPA 3.0) | 2:2 (GPA 2.5) |
Bahrain
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
Bangladesh
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
4 year Bachelor of Science in Engineering (IEB and BAETE accredited courses only) | 1st (70%) / 3.5 | 2nd (60%) / 3.0 | 2nd (55%) / 2.75 |
Masters (1-2 years) following a 3 or 4 year degree | 80% / 4.0 | 65% / 3.25 | 50% / 2.5 |
Belarus
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Specialist Diploma (5Yr) | 9 | 7 | 5 |
Belgium
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Bachelor degree/Licenciaat/Licencie | 80% or 17 | 70% or 14 | 60% or 12 |
Belize
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Degree from University of the West Indies only | 1st (GPA 3.6) | 2:1 (GPA 3.0) | 2:2 (GPA 2.5) |
Benin
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Maitrise | 18 | 15 or Bien | 12 or Assez Bien |
Bermuda
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Degree from University of the West Indies only | 1st (GPA 3.6) | 2:1 (GPA 3.0) | 2:2 (GPA 2.5) |
Bolivia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
A Licenciado, 4 years Private (public/private) | 85/78 | 75/66 | 67/55 |
Bosnia and Herzegovina
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Diploma Visokog Obrazovanja / Diplomirani | 10 | 9 | 8 |
Botswana
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Master's degree | A or 80% | B or 70% | C or 60% |
Brazil
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Brazil - 4 yr Bacharel or Licenciado/Licenciatura or Título Profissional | 8.5 | 7.5 | 6.5 |
Brunei
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Brunei | First | Upper Second (60%/B/3.1) | Lower Second (50% or C or 2.5) |
Bulgaria
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
5 yr Diploma za Zavarsheno Visshe Obrazovanie (Diploma of Completed Higher Education) | 6 | 5 | 4 |
Burundi
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Masters or Diplôme d'Études Approfondies or Diplôme Ingénieur (professional title) | 18 | 15/20 (Bien) | 12.5/20 (Assez Bien) |
Cambodia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Masters | 80% or B+ or 3.5 | 70% or B or 3.0 | 60% or C+ or 2.5 |
Cameroon
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Bachelor degree or Diplome d'Etudes Superiures de Commerce or Diplome d'Ingenieur or Diplôme d'Ingénieur de Conception or a Maitrise, 4 year Licence or Master 1 (M1) | 1st / 3.6 or 15/Tres Bien | 2:1 / GPA 3.0 or 14 / Bien | 2:2 / GPA 2.5 or 12.5/ Assez Bien |
Canada
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
GPA 4.0/Percentage | 3.7/85% | 3.3/75% | 2.7/68% |
Out of 9 | 8 | 6 | 5 |
Out of 12 | 10 | 8 | 6 |
Chile
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Grado de Licenciado / Título (Profesional) de [subject area] (4 years) | 6 | 5.5 | 5 |
China
Students are required to have a bachelor degree (4 years) for entry to a postgraduate programme. The University uses the Shanghai Academic Ranking of World Universities to identify the required final mark, as outlined on the table below:
First class (70%) | Mid 2:1 (65%) | 2:1 (60%) | Mid 2:2 (55%) | 2:2 (50%) | |
---|---|---|---|---|---|
Shanghai Rank Top 250 | 83% | 79% | 75% | 73% | 70% |
Shanghai Rank 251-500 | 88% | 84% | 80% | 78% | 75% |
Shanghai Rank 501+ | 92% | 87% | 84% | 82% | 80% |
Affiliated colleges
The University will consider students from Affiliated Colleges in the following way:
Applicants from colleges affiliated to universities in the top 250 Shanghai rankings will be considered if they have achieved or are likely to achieve final marks of 75%-84%.
Applicants from colleges affiliated to universities which are 251-500 in the Shanghai rankings will be considered if they have achieved or are likely to achieve final marks of 80%-87%.
Applicants from colleges affiliated to universities which are above 500 in the Shanghai rankings will be considered as follows:
- School of Business and Economics: not considered
- All other programmes if they have achieved or are likely to achieve final marks of 80%-87%.
Universities given special consideration
Applicants from a small number of Chinese universities that specialise in business, management, finance or creative arts will be given special consideration by the University. The full list of these universities and the Shanghai band under which they will be considered can be found below:
*Special consideration for programmes in School of Sport, Exercise and Health Sciences and Institute for Sport Business only.
Colombia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Licenciado / Título de [subject area] | 4.5 | 3.75 | 3.2 |
Costa Rica
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Licenciado | 9 | 8 or 80 | 7 or 75 |
Croatia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Baccalaureus / Prvostupnik | 4.5 | 3.8 | 3.0 |
Cuba
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
4-year Titulo de Licenciado / Licenciatura | 5 | 4 | 3 |
Cyprus
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Cyprus | 8.5 | 7.0 | 6.5 |
Czech Republic
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Bakalár (after 2001) 6 yr integrated Magistr | 1 | 1.5 | 2 |
Denmark
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
5 year Candidatus/Candidata Magisterii or Bachelor degree (7 point scale) | 12 | 10 | 7 |
Dominican Republic
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
4 year Licenciado or Título de [subject area] | 3.8 | Magna Cum Laude or 3.5 or 85% | Cum Laude or 3.2 or 82% |
Ecuador
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Título de Licenciado / Título de [subject area] | 8.5 / 85% | 8 / 80% | 7 / 70% |
Egypt
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Egypt | 3.5 | 3.2 | 2.8 |
Universities only | BA 90%, BSc 85% | BA 80%, BSc 75% | BA 65%, BSc 65% |
El Salvador
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
5 year Licenciado, Título de Ingeniero/Arquitecto | 8.5, 85% | 7.5, 75% or Muy Bueno | 6.5, 65% or Bueno |
Estonia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Bakalaureusekraad or Magister or Magistrikraad | 5 or 91% or A | 4 or 81% or B | 3 or 71% or C |
Ethiopia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Master's | A/GPA 4.0 | A/GPA 3.5 | B/GPA 2.8 |
Finland
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Kandidaattii/Kandidat or the Maisteri/Magister | 3 (out of 3) or 4.5 (out of 5) | 2 (out of 3) or 3 (out of 5) | 1 (out of 3) or 2.5 (out of 5) |
France
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Licence (3 years)/ Maitrise/ Diplôme d'Ingénieur | 14 | 13 | 11 |
Georgia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
4-year degree (% = new system) | 5 (95%) | 4.0 (85%) | 3.5 (75%) |
Germany
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
German Bachelor/ Diplom, Magister Artium / Zeugnis über den Zweiten Abschnitt der Ärztlichen Prüfung | 1.5 | 2.5 | 3.0 |
Ghana
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Ghana | First | Upper second/60% | Lower second/50% |
Greece
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Universities | 8.5 | 7.0 | 6 |
TEI and non-University Institutions | 8.5 | 7 | 6.5 |
Grenada
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Degree from University of West Indies - classification | 1st, 70% (GPA 3.6) | 2:1, 60% (GPA 3.00) | 2:2, 50% (GPA 2.5) |
Degree from University of West Indies - grade / percentage | A | B / 75% | C / 55% |
Degree from University of West Indies - GPA | 3.6 | 3.0 | 2.0 |
Guatemala
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Liceniado / Titulo de (subject area) - 4 years | 90% (public university) / 95% (private university) | 80% (public university) / 85% (private university) | 60% (public university) / 70% (private university) |
Guyana
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Master's | GPA 4 | GPA 3.5 | 3.0 |
Honduras
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Título de Licenciado / Grado Académico de Licenciatura (4 year degree) - GPA out of 5 | GPA 5 or 90% | GPA 4 or 80% | GPA 3.5 or 70% |
Hong Kong
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
1st or 3.5/4 | 2:1or 3/4 | 2:2 or 2.5/4 | 2.5 |
Hungary
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Alapfokozt or Egyetemi Oklevel / Bachelor | 4.5 | 3.5 | 3 |
Iceland
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Baccalaurreatus degree or Kandidatsprof/Candidatus Mag | 8.5 | 7.5 | 6.5 |
India
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Institutions listed on the National Institutional Ranking Framework | 65% (First) | 60% (First) | 55% (Upper second) |
All other Indian institutions | 70% (First with distinction) | 65% (First) | 60% (First) |
Indonesia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Sarjana I (S1) from accredited Universities | 3.3 | 3.0 | 2.8 |
Iran
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Iran | 17 | 15 | 13 |
Iraq
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Iraq | 80% | 75% | 70% |
Ireland
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Republic of Ireland | First (70%) | Upper second (60%) | Lower second (50%) |
Israel
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
3 yr Bachelor Degree | 90% | 80% | 70% |
Italy
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Diploma di Laurea | 109/110 | 100/110 | 90/110 |
Ivory Coast
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures | 16 | 14 (Bien) | 12 (Assez Bien) |
Jamaica
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
For degrees studied at The University of West Indies or degrees accredited by UCJ and CCCJ | 1st (GPA 3.6) | 2:1 (GPA 3.0) or B | 2:2, 50% (GPA 2.5) |
Japan
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Gakushi – GPA 4.0 scale | 85% or A or 3.5 | 80% or B or 3.0 | 70% or C or 2.0 |
Jordan
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
GPA 4.0 scale | 3.5 | 3 or 3.5/5 or 75% | 2.5 (or 3.0/5) / 63% |
Kazakhstan
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
GPA 5.0/percentage scale | 4.5 or 90% | 4 or 85% | 3.5 or 80% |
GPA 4.33 scale | 3.9 | 3.7 | 3.2 |
GPA 4.0 scale | 3.7 | 3.4 | 3 |
Kenya
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Kenya | First / 70% / A | Upper second / 60% / B | Lower second / 50% / C |
Kosovo
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Kosovo | 10 | 9 | 8 |
Kuwait
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
GPA 4.0 scale | 3.6 | 3.0 | 2.6 |
Latvia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Latvia | 9 | 7 | 6 |
Lebanon
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
American | 90% (3.5) | 80% (3.2) | 70% (2.8) |
French | 18 | 15 | 12 |
Liberia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Master's | 4.0 or 90% | 3.5 or 85% | 3 or 80% |
Libya
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
BSc Engineering, Architecture, Medicine | 85 (3.6) | 75 (3.0) | 65 (2.5) |
Other bachelor's degree from a university | 90 (4.0) | 85% (3.6) | 75% (3.0) |
Lithuania
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Lithuania | 9 | 8 | 7 |
Luxembourg
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Luxembourg | 18 (excellent) | 16 (tres Bien) | 14 (bien) |
Macau
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Macau | 1st or GPA 3.7 | 2:1 or GPA 3.0 | 2:2 or GPA 2.5 |
Macedonia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Magistar Дипломиран / Баццалауреус / Баццалауреа (Bachelor degree) | 10 | 9 | 8 |
Malawi
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Master's only | MSc 75% | MSc 70% | MSc 65% |
Malaysia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Classification | First Class | 2.1 | GPA 2.5 |
GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
Malta
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Malta | 1st (80%) | 2:1 (70%) | 2:2 (55%) |
Mauritius
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Mauritius | 1st or 70% | 2:1 or 60% | 2:2 or 50% |
Mexico
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Licenciatura / Licenciado/ Título (Profesional) de [subject area] | 8.5 | 8 | 7 |
Moldova
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Diploma de Licenţă (Diploma of Licentiate) | 9 | 8 | 7 |
Mongolia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Диплом Специалиста (Specialist Diploma) | 90% or 3.5 | 80% or GPA 3.2 | 70% or GPA 3.0 |
Montenegro
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Diploma of Completed Undergraduate Studies or Diploma of Professional Undergraduate Studies | 10 (or 5.0) | 9 (or 4.5) | 8 (or 4.0) |
Morocco
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Diplôme d'Ingénieur d'État, Diplôme d'Écoles Nationales de Commerce et de Gestion, Licence / Licence d'Études Fondamentales / Licence Professionnelle | 16 | 14 | 12 |
Mozambique
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Mestrado/ Grau de Mastre | 16 | 14 | 12 |
Myanmar (Burma)
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
2 year Master's degree | 5 or 85% | 5 or 75% | 4.5 or 65% |
Namibia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
4-year Bachelor Honours (post 2008) or Masters | 80% or A | 70% or B | 60% or C |
Nepal
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Master's (after 3 year bachelor degree) | 80% or 3.7 GPA | 65% or 3.3 GPA | 60% or 3.0 GPA |
Netherlands
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Netherlands | 8 | 7 | 6 |
New Zealand
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
4 Year Honours degree (480 credits) - Level 8 | First (7.0) | Upper Second (6.0) | Lower Second (4.0) |
3 Year degree (360 credits) - Level 7 | A+ (9.0) | A- (7.0) | B+ (6.0) |
Nicaragua
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Licenciatura (4 year) | 90% | 80% | 70% |
Nigeria
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
7 point Scale | 6 | 5 | 3.0 (on 5 point scale) |
5 point scale | 4.5 | 3.8 | 3.5 |
4 point scale | 3.5 | 3 | 2.5 |
Norway
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Norway | A / 1.8 | B / 2.3 | C / 3.0 |
Oman
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
GPA 4.0 scale | 3.5 | 3.0 | 2.5 |
Pakistan
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
4 Year degree only (the higher of the 2 options) | A- or GPA 3.7 | B or GPA 3.0 | C+ or GPA 2.6 |
2 or 3 year Bachelor plus Masters | 1st (60%) plus GPA 3.7 | 2nd (55%) plus GPA 3.0 | 2nd (50%) plus GPA 2.6 |
Palestine
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Bachelor (4-years) | (85%) 3.5 | (80%) 3.0 | (70%) 2.5 |
Panama
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
4 Year Licenciado / Título de [subject area] | 91 (A) | 81 (B) | 71 (C) |
Papua New Guinea
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Bachelor (Honours) Degree | 1st | 2:1 | 2:2 |
Paraguay
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
4 Year Título de Licenciado / Título de [subject area] | 4.5 (85%) | 4 (80%) | 3.5 (75%) |
Peru
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
4 Year Título de Licenciado / Título de [subject area] | 14 | 13 | 12 |
Philippines
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Degree from prestigious state universities or Centres of Excellence (COE) | Summa Cum Laude 4.0 / 96% / 1.0 | Magna cum Laude 3.5 / 92% / 1.5 | Cum Laude 3.0 / 87%/ 2.0 |
Poland
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Bachelor Degree (post 2003) Magister (pre- 2003) | 5 | 4.5 | 4 |
Portugal
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Diploma de Estudos Superiores Especializados (DESE) or Licenciado | 18 | 16 | 14 |
Qatar
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
Romania
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Diploma de Licenta/ Diploma de Inginer | 9 | 8 | 7 |
Russia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Bakalavr/Specialist Diploma/Magistr | 4.5 | 4.0 | 3.5 |
Rwanda
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
4 year bachelor (Hons) degree (480 credits) | 1st, 16/20 (80%) | 2:1,14/20 (70%) | 2:2, 12/20 (60%) |
Saudi Arabia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
GPA 5.0 scale | 4.5 | 3.75 | 3.5 |
Senegal
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Maitrise, Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees | 16/20 or Tres Bien | 14/20 or Bien | 12/20 or Assez Bien |
Serbia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Diplomirani/ Bachelor's degree | 9 | 8 | 7 |
Sierra Leone
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Honours degree or masters | 1st (70%) | 2:1 (60% or B) | 2:2 (50% or C) |
Singapore
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Bachelor (Hons) | First | Upper second | Lower second |
GPA 4.0 scale | 3.7 | 3.0 | 2.7 |
GPA 5.0 scale | 4.5 | 3.5 | 3.0 |
Slovakia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Bakalár (from 2005) Magister / Inzinier | 1.5 or B | 2.0 or C | 2.5 or C/high D |
Slovenia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
University Diplom | 9 | 8 | 7 |
South Africa
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Bachelor (Honours) or B Tech after 4 yrs study | 1st or 75% | 2:1 or 70% | 2:2 or 60% |
South Korea
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
GPA out of 4.5 | 4.0 / A | 3.5 / B | 3.0 / C+ |
GPA out of 4.3 | 4.0 / A | 3.0 / B | 2.7 / C+ |
Spain
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Licenciado / Título de Ingeniero / Título de Arquitecto | 8.5 | 7 | 6.5 |
UCM grading | 3.0 | 2.0 | 1.5 |
Sri Lanka
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
4 year Professional degree or Bachelor Special or Honours degree | 90%, GPA 3.70 | 80%, GPA 3.30 | 70%, GPA 3.0 |
Sudan
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
4 year degree | 1st, 70%, B+ | 2:1, 66% | mid 2:2, 60%, B |
Sweden
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Kandidatexamen or Magisterexamen | Overall grade of VG with a minimum of 120 credits at VG | B or Overall grade of VG with a minimum of 90 credits at VG | C or Overall grade of G with a minimum of 90 credits at G |
Switzerland
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Bachelor Degree, Diplom or Lizentiat (10/6/5) | 10 / 6 / 1 | 8 / 5 / 2 | 6 / 4 / 3 |
Syria
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
State universities 4 years of study | 80% | 70% | 60% |
Private universities 4 years of study | 90% | 80% | 70% |
Taiwan
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Category 1 (4 year degree) | 80% | 75% | 70% |
Category 2 (4 year degree) | 85% | 80% | 75% |
Tajikistan
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Диплом специалиста - Specialist Diploma | 5 | 4.5 | 4 |
Tanzania
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Tanzania | 1st | 2:1 | 2:2 |
Thailand
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
GPA 4.0 scale | 3.5 | 3.0 | 2.8 |
Trinidad and Tobago
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
For degrees studied at The University of West Indies or degrees accredited by ACTT | 1st or GPA 3.6 | 2:1 or GPA 3.0 | 2:2 or GPA 2.5 |
Tunisia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Licence, Maîtrise, Diplôme National d'Ingénieu | 16 (tres bien) | 14 (bien) | 11 (assez bien) |
Turkey
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Lisans Diplomasi or a Műhendis Diplomasi | 3.5 | 3 | 2.5 |
Turkmenistan
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
4 Yr Bakalavr, Specialist Diploma or Magistr | 5 | 4.5 | 4 |
Uganda
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Uganda | 1st or 4.4 | 2:1 or 3.8 | 2:2 or 3.0 |
Ukraine
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Dyplom Magistra or a Bachelors degree (11 / 5) | 4.5 | 4.0 | 3.5 |
United Arab Emirates
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
GPA 4.0 scale | 3.5 | 3.0 | 2.6 |
United States of America
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
GPA 4.0 scale | 3.5 | 3.2 | 2.8 |
Uruguay
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Licenciado (4 year) | 9 | 8 | 7 |
Uzbekistan
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Majistr Diplomi / Diplomi (Specialist Diploma) | 90% or GPA 4.5 | 80% or GPA 4.0 | 70% or GPA 3.5 |
Venezuela
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Licenciado/Professional title. (4 year) | 18/20 or 8/9 | 16/20 or 7/9 | 14/20 or 6/9 |
Vietnam
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
10-point scale | 8.0 | 7.0 | 6.0 |
4-point scale | 3.5 | 3.0 | 2.8 |
Zambia
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
Master's | A or 4.0 or 80% | B+, 3.5 or 70% | B or 3.0 or 60% |
Zimbabwe
First-class honours (70%) | Upper second-class honours (60%) | Lower second-class honours (50%) | |
---|---|---|---|
3/4 year degree | 1st or 75% | 2:1 or 65% | 2:2 or 60% |
English language requirements
Applicants must meet the minimum English language requirements. Further details are available on the International website.
Fees and funding
January 2025 start
UK fee
£17,250 Full-time degree per annum
International fee
£30,500 Full-time degree per annum
October 2025 start
UK fee
£17,500 Full-time degree per annum
International fee
£31,750 Full-time degree per annum
The fee stated is for a full-time student undertaking a master’s programme of 180 credits. Part-time students should divide the published fee by 180 credits and then multiply by the number of credits they are taking to calculate their tuition fees.
Fees are reviewed annually and are likely to increase to take into account inflationary pressures.
Your development
At Loughborough University London, you’ll get the strong grounding you need to move forward confidently along your chosen career path.
Look forward to plenty of opportunities to develop your skills, take part in career-focused activities and tap into all the support you need along the way. You’ll get to work on group projects set by real businesses and organisations, go on site visits and explore organisation-based dissertations as part of your course.
An impressive toolkit of skills
By the end of your master’s, you’ll have the skills and qualities to progress confidently in your sport marketing career.
By the end of the programme, you’ll be able to:
- Understand digital marketing practices, tools and techniques and how to apply them to the sport industry.
- Plan, create and deliver successful sport marketing and sponsorship strategies.
- Devise creative and appropriate responses to challenges such as budget constraints, data quality and rights holder demands.
- Analyse quantitative and qualitative customer and market data and translate it through relevant visualisation tools.
- Communicate complex concepts to expert and non-expert audiences in compelling and convincing ways.
Your future career
The scope, growth and sector-specific dynamics of the sport industry has led to a huge demand for knowledgeable and skilled sport marketing professionals – both in sports organisations and related businesses.
As a sport marketing graduate, you’ll be well equipped for roles in brand management, marketing communications, social media marketing, research analysis, sponsorship account management and digital marketing.
Graduates of this course have taken their skills into wide-ranging roles including:
- Business development manager
- Social and content manager
- Sports marketing manager
- Sports marketing analyst
- Marketing account executive
- Commercial manager
- Partnerships executive
- Digital marketing officer
- CRM executive
Some of the employers they’re now working with include:
- West Ham United
- Two Circles
- Global Sports
- Neilson
- Tencent
Source: Graduate Outcomes Survey, 2018-2020 graduates, 15 months post-graduation.
or