Sport Business and Innovation

The aims of this module are to:

• become familiar with a range of research methodologies to better understand the role and adoption of insight and research in the sport business industry.
• examine the scope and size of the sport business industry globally and the challenges this brings for insight and research.

The aim of this module is to understand the importance of data-driven decision making and strategy formulation, and how statistical analysis and data visualization assist in identifying sport business trends and solutions.

This module is designed to equip students with an understanding of the main theoretical and empirical issues in the development of sport innovation and an appreciation of the relevant skills needed to manage sport innovation. The module also provides evidence based on applied sport innovation examples from the sport industry. Students will have the opportunity to develop and innovative business concept for the sport business industry.

The aim of this module is to:

• develop awareness of the scope and diversity of business models within the creative industries
• understand the relationships between business model innovation, technological advancement and creative industry evolution.

The aims of this module are to:

• Introduce students to key concepts in sport sponsorship
• Develop an understanding of the nature of sport sponsorship.

The aim of this module is to develop students understanding of sustainability, and map out the relationship between sustainability and global business. The world is going through a variety of environmental and social crises, most notably the climate crises, and in the module the focus is on the different ways in which global business contributes to these crises (and can contribute to the solutions for these crises), as well as what sorts of consequences these crises have or may have on global business. Various theoretical approaches will be utilized throughout the module, and the students will engage in practical applications of these theories and concepts.

The aims of this module are to:

• Apply organisational behaviour theory to the business and sporting context.
• Critically analyse the factors influencing individual and group behaviour in sport organisations.
• Identify and analyse trends in organisational behaviour in sport organisations.

The aims of this module are to focus on a range of issues intersecting between sport, economics and law to equip students to carry out critical evaluations of current issues and contemporary management practice in sport, across a broad range of providers.

The aims of this module are to demonstrate how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. In doing this it will use analytics to study a wide variety of issues affecting the sport industry.

The aims of this module are to:

• Provide students with an opportunity to be exposed to project-based teamwork in diverse settings (understood in this context as involving a range of multidisciplinary, multicultural and demographic elements in differing configurations), aiming to strengthen their cooperative and collaborative working skills and competence, while raising awareness and appreciation of diversity itself.
• Provide students with hands on experience of identifying, framing and resolving practice oriented and real-world based challenges and problems, using creativity, critical enquiry and appropriate tools to achieve valuable and relevant solutions.
• Support the development of students' ability to engage in critical enquiry and individual reflection, as well as to apply individual strengths and skills, building on their own educational backgrounds.
• Provide students with opportunities for networking with stakeholders, organisations and corporations, aiming to enhance the competence and skills needed to connect to relevant parties and build up future professional opportunities.

The aims of this module are to:

• Examine the nature of sports integrity and the threats to it presented by the manipulation of sporting outcomes and corrupt governance practices in both national and international contexts, including key legal and regulatory areas.
• Develop a greater awareness of ethical issues in relation to combatting sport integrity issues.
• Explain the role of the board, and senior management, in providing organisational leadership and implementing cultural change, with particular emphasis on composition and values-based leadership models.
• Consider the importance of professional conduct, athlete reputation and public confidence in sport.
• Critically review a range of legal and regulatory issues in sport.

The aim of this module is to understand the role that sport plays in political and diplomatic issues at a national and international level. Using contemporary examples from developed, transitioning, developing, and fuel-based economies, the module will explore how sport can be used to positive (e.g., facilitating socio-economic plans) or negative (e.g., whitewashing human rights violations) ends. In doing so, the module aims to promote a critical, evidence-based understanding of the interplay between sport, politics, and diplomacy.

The aims of this module are to give the student the opportunity to study a subject, business problem or research question in depth and to research the issues surrounding the subject or background to the problem.

The module will equip the student with the relevant skills, knowledge and understanding to embark on their individual research project and they will be guided through the three options available to them to complete their dissertation:

• A desk based research project that could be set by an organisation or could be a subject of the student's choice
• A project that involves collection of primary data from within an organisation or based on lab and/or field experiments
• A full professional placement within an organisation during which time they will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained).

Students will achieve a high level of understanding in the subject area and produce a written thesis or project report which will discuss this research in depth and with rigour.