Digital Marketing MSc

Entry requirements
2:2 +
Full-time
1 year
Part-time
Up to 4 years
Start date
September 2019
UK / EU fee
£10,550
International fee
£24,750
Location
London

Overview

We live in a world where people and objects are inter-connected to each other through high speed internet connections. It is the desire of organisations to utilise this nature of connectivity to gain competitive advantage in the way their products and services are offered to the consumers and enjoy increased profitability.

 

Our Digital Marketing MSc will provide you with a comprehensive understanding of digital technologies and principles of marketing that equip you to address associated challenges in the most effective way. Our programme will provide you with employment skills essential to a senior digital marketing role, such as digital marketing technologies, market analytics, customer insight generation and managing digital marketing campaigns. A flexible curriculum empowers you to select subjects that you are passionate about.

You will embrace a broad range of digital marketing strategies, covering content marketing, website marketing, SEO marketing, social media marketing, mobile marketing, gamification, and omni-channel strategies, and contemporary tactics to keep abreast with the industrial design and practices. You will also learn advanced digital technologies to analyse and evaluate problems and respond to challenges faced by marketers in real world scenarios. The programme offers you to build your knowledge and expertise of digital technologies through learning social media analysis, data processing, information management, gaming, search engine optimisation and artificial intelligence. This programme covers various elements of digital marketing practices to help you create successful marketing strategies and to build up on a foundation for strategic marketing management. You will also gain an overarching view of the context in which today’s consumers, businesses and societies operate, including the technological and social challenges faced by individuals operating within the marketing profession.

The Institute for Digital Technologies offers teaching from pioneering researchers and creative innovators, to expose students to the latest theories and developments from across the discipline. Our programmes are sharpened by the principles and contemporary discoveries of our current research, and students are encouraged to participate in development projects and industry-focused work experience opportunities where possible. This MSc is delivered by industrial and academic experts in digital technologies and digital marketing.

Institute For Digital Technologies

Hear from Sanjeev about studying within the Institute for Digital Technologies and what postgraduate life is like at Loughborough University London.

What makes this programme different?

  • You will learn from and engage with industrial practitioners and world class researchers in both digital marketing and digital technologies
  • You will be able to discover the latest digital trends and the impacts on contemporary marketing strategies and operations
  • Students will gain deep insight into consumer digital footprints and human-tech interface
  • After the programme, you will be equipped with advanced digital technologies and data science principles to solve key problems associated with digital marketing in global market
  • Flexible curriculum will allow you to select from a wealthy range of optional subjects, which empowers you to personalise your own pathway
  • While studying in London, which is widely regarded as the biggest financial capital of the world, you will engage with external organisations through our collaborative project module.

Who should study this programme?

This programme is open to prospective students from a wide range of backgrounds, including

  • Students from Marketing or Business backgrounds who want to gain skills related to digital Marketing and related digital technologies
  • Students from a Technology Background who wants to have a career change in to Marketing
  • Students from other social sciences and media backgrounds, such as from Arts and Media, who have a desire to gain knowledge of digital technologies and their use in marketing.

Why you should choose us

What you'll study

You will learn from the most influential thought leaders, pioneering researchers and creative innovators, exposing you to the latest theories and developments from across your discipline.

Modules

Our Digital Marketing masters covers a wide range of topics; to give you a taster we have expanded on some of the modules affiliated with this programme and the specific assessment methods associated with each module.

The Collaborative Project

With a multi-talented group of students, you will work on a brief from a real company looking to solve a real social or business problem.

Together with your student team, you will research and build solutions to a business problem, supported by our project tutors, clients and staff. Previous clients include Foster + Partners, Speedo, The London Legacy Development Corporation as well as many other companies, start-ups and charities.

The Collaborative Project provides a means for you to engage in critical enquiry and to be exposed to project-based teamwork in multicultural and interdisciplinary settings. By undertaking this module, you will strengthen your cooperative and collaborative working skills and competencies, whilst raising your awareness and appreciation of cultural and disciplinary diversity and differences.

The Collaborative Project aims to provide you with a hands-on experience of identifying, framing and resolving practice-oriented and real-world based challenges and problems, using creativity and appropriate tools to achieve valuable and relevant solutions. Alongside the collaborative elements of the module, you will be provided with opportunities to network with stakeholders, organisations and corporations, which will give you the experience and skills needed to connect to relevant parties and potentially develop future employment opportunities.

Learning Outcomes

On completion of this module, you will be able to:

  • Work effectively in diverse and interdisciplinary teams;
  • Undertake and contribute towards a project-based development process;
  • Apply critical enquiry, reflection, and creative methods to identify, frame, and resolve issues and problems at hand;
  • Identify user and stakeholder needs and value creation opportunities, whilst collecting and applying evidence-based information and knowledge to develop appropriate insights, practices and solutions;
  • Identify, structure, reflect on key issues and propose solutions to problems in creative ways;
  • Enhance your appreciation for diversity and divergent individual and disciplinary perspectives;
  • Be able to provide structured, reflective and critical feedback to peers and other stakeholders;
  • Plan and execute a project plan including scope, resources and timing;
  • Effectively communicate ideas, methods and results to a diverse range of stakeholders;
  • Use multiple, state-of-the-art date media and technologies to communicate with collaborators;
  • Make informed, critical and reflective decisions in time-limited situations.

Assessment

100% Coursework consisting of:

  • 20% Group project proposal
  • 20% Individual reflection
  • 30% Final project report
  • 30% Project deliverables to the client

Strategic Marketing Management

By the end of this module you will be able to perform a critical analysis of the way in which an organisation positions its products and services in a market. This module examines recent developments in marketing thinking and market strategy development and focuses on the dynamic aspects of market strategy development. We will investigate the current issues facing the sector, including relationship and Internet marketing. This, alongside use of a simulation exercise, will provide you with practical experience of the development and adjustment of strategies in an integrative manner. The module draws on key theories in strategic marketing management, building on the latest academic insights into market orientation, segmentation and positioning, value-creating strategies, branding and customer retention.

Learning Outcomes

On completion of this module, you should be able to:

  • Demonstrate a critical awareness of the factors involved in the marketing of products and services;
  • Critically reflect on traditional and emerging marketing practices;
  • Critically investigate and reflect on the impact of marketing choices;
  • Identify marketing strategies and suitable tools to reach organisational and marketing goals;
  • Critically synthesise and reflect on the professional and academic journal literature.
  • Synthesise information from appropriate sources
  • Demonstrate effective communication skills to persuade and influence stakeholders
  • Demonstrate effective report writing skills
  • Select and use appropriate investigative and research skills
  • Exhibit care for written and spoken communications

Assessment

  • Case analysis (40%)
  • Report (60%)

Digital Technologies for Market Analysis

The aims of this module are to familiarise students to the importance and practices of market research and analysis and equip them with skills to design, perform and present effective and creative market research projects powered by modern digital technologies.

Topics covered include:
  • Market research and analysis within the landscape of technological influence
  • Planning and designing market research utilising digital technologies for value-added effects
  • Fundamentals of digital tools for market research: research gamification, online communities, eye tracking, visual attention detection, crowdsourcing, mobile surveys, IoT/Sensor networks, and mobile ethnography
  • Advanced data analytics for market research: Media analytics, text analytics, facial expression analysis big data analytics
  • Data visualisation techniques for effective market research delivery
  • Ethical issues surrounding market analysis techniques and digital mechanisms to overcome those issues such as privacy preserving analytics

Learning outcomes

On completion of this module, you will be able to:
  • Demonstrate knowledge of commonly used methods for market research and analysis utilizing digital technologies;
  • Critically analyse methodological issues in different research techniques, and ethical issues surrounding those techniques
  • Evaluate the relative importance of various emerging forms of research tools for data collection
  • Compare and contrast various methods for analysis of collected data to gain relevant insights
  • Use market research as a tool for generating insight and informing business decisions
  • Independently design and conduct market research utilizing a multitude of digital tools
  • Critically select appropriate methods of research among various digital tools suitable for a given scenario
  • Use relevant data visualization techniques to present information to various audiences
  • Research and organise information from a range of sources relating to a given subject
  • Present one’s work in professional and technical reports targeting specialist and non-specialist audiences
  • Articulate arguments effectively under timed conditions and in assessed coursework.

Assessment

  • Individual Theoretical Analysis (30%)
  • Market Research Group Report (70%)

Digital Practices for Customer Engagement

This module will familiarise students with techniques of understanding and engaging consumers/customers through emerging digital technologies and how knowledge about customers can be used to make better marketing decisions.

Learning outcomes

On completion of this module you will be able to:

  • Critically analyse customer engagement and understanding through digital marketing practice
  • Critically assess the related behavioural theories and models that can be used to generate customer knowledge
  • Relate influential factors of the digital age to emerging and future patterns of customer behaviour
  • Appraise the key platforms and underpinning digital marketing practice driven by customer knowledge
  • Compare different technologies for customer behaviour prediction and brand engagement
  • Assess customer engagement models and their relevance to brand strategy 
  • Critically analyse core practices of customer engagement and brand strategy
  • Utilise customer behavioural models to analyse customer behaviour to inform marketing decisions
  • Critically analyse the aspects of customer engagement that relate to social networks and online communities to build effective brand strategies.

Assessment

  • In-class test (30%)
  • Report (70%)

Dissertation

The Dissertation module will equip you with the relevant skills, knowledge and understanding to embark on your own research project.

You will have the choice of three dissertation pathways:

  1. A desk based research project that could be set by an organisation or could be a subject of the student's choice
  2. A project that involves collection of primary data from within an organisation or based on lab and/or field experiments
  3. An Internship within an organisation during which time students will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained)

By undertaking a dissertation at master's level, you will achieve a high level of understanding in your chosen subject area and will produce a written thesis or project report which will discuss your research in more detail.

Learning Outcomes

On successful completion of this module, you should be able to demonstrate knowledge and understanding of:

  • The importance of project planning;
  • The importance of a clear hypothesis or research question;
  • The ethical implications of research;
  • The relevant empirical data and methodologies for data collection or knowledge assimilation for the subject area;
  • Methods of data analysis and their suitability for the intended data;
  • The areas of expertise or publications of the major individuals or organisations in the subject or business area;
  • The previous research or current knowledge in the specific subject or business area;
  • Theoretical perspectives relevant to your chosen topic;
  • The most effective methods of presentation for data or knowledge;
  • Developing a clear, coherent and original research question, hypothesis or business problem in a suitable subject area;
  • Synthesising relevant sources (e.g. research literature, primary data) to construct a coherent argument in response to your research question, hypothesis or business problem;
  • Analysing primary or secondary data collected by an appropriate method;
  • Critically evaluating data collected in context with previously published knowledge or information;
  • Engaging in critical debate and argumentation in written work;
  • Applying principles of good scholarly practice to your written work;
  • Performing appropriate literature searching/business information searching using library databases or other reputable sources;
  • Planning a research project and producing a realistic gantt chart demonstrating your intended timelines;
  • Synthesising information from appropriate sources;
  • Demonstrating rational use of research method tools;
  • Selecting and using appropriate investigative and research skills;
  • Demonstrating effective project planning skills;
  • Finding and evaluating scholarly sources;
  • Engaging in critical reasoning, debate and argumentation;
  • Demonstrating effective report writing skills;
  • Recognising and using resources effectively;
  • Successfully managing a project from idea to completion;
  • Demonstrating commercial awareness or the impact of knowledge transfer in a business or research environment

Assesement

100% Coursework consisting of:
  • Research proposal (10%)
  • Dissertation report (90%)

Choose 2

Design Practices in Digital Industries

The module provides an introduction to a wide span of human-centred design practices within digital industries. Through a series of group activities and real-world examples, students will explore insights into client experiences and needs through user data collection and analysis techniques. This module will explore the methods and practices of rapid concept actualization and innovative prototype of products, services and experiences in digital industries. Through problem framing, brainstorming, conceptual thinking and ideation students will assess the design criteria and rationales within digital industries. Students will present their ideas and concepts by digital storytelling, visualization and immersive activities.

Learning Outcomes

On completion of this module students should be able to:

  • Identify problems and create inspirational solutions for building digital products, services and experiences that the customers need
  • Appraise the essential element of creativity, the ability to take an abstract idea and create something with it
  • Explain the perceptual thinking of innovation and apply rational design methodology and tools for rapid ideation and actualization
  • Critically analyze customer experiences and requirements for innovation in digital industries
  • Demonstrate that problems can be framed, right questions can be asked, more ideas can be created for creativity and innovation within relevant business
  • Apply appropriate design tools to inform conceptualization and idea actualization with the intent of an improved result
  • Challenge themselves to see the design through the eyes of customers in every step of the way to market
  • Develop a range of presentation techniques which could include prototyping, demonstration, and visualization as appropriate to the design ideas and concept
  • Apply inspirational idea creation, critical analysis, rapid concept actualization skills for addressing problems and providing solutions for a variety of digital industries
  • Create an experience of what or how the ideas/concepts will ultimately be consumed through a series of interactive activities
  • Work with a variety of stakeholders and in a diverse team effectively
  • Develop communication and presentation skills to convey conceptual ideas to a variety of users
  • Apply acquired knowledge when working in industry, particularly in sectors that are closely related to industries of digital products, services and experiences
  • Develop skills of conceptual thinking, idea generation and concept actualization to respond rapidly to changes and challenges in the form of creativity/innovation in digital industries.

Assessments

This module is assessed 100% by coursework, consisting of:

  • Presentation (20%)
  • Report (80%)

Digital Media Audiences and Markets

This module highlights the shift in the digital media consumption behaviours in the Internet age and the implications of new digital media on audience behaviour. Analysing the approaches to studying digital media audiences and the digital media markets, students will explore the factors involved in creating and retaining audience interest in digital media and provide examples of how to use them. Students will also examine the interactions between the user experience, personal information processing and creation of business value.

Learning Outcomes

On completion of this module students should be able to:

  • Recognise the evolution of digital media markets and the changing landscape of the interaction between audiences and the digital media;
  • Understand the aims and methods of digital media market research;
  • Critically analyse the factors driving the audience engagement in digital media ecosystems and the enabling technologies that help generate new values based on audience and digital media interaction;
  • Discuss the implications of new digital media on the audience behaviour and the digital media markets.
  • Identify and debate relevant perspectives related to audiences and digital media markets
  • Describe and evaluate methodological procedures used in analysing behaviour of media audiences
  • Analyse the emerging trends and critically evaluate the practices in the field
  • Apply critical analysis and problem-solving skills for providing solutions to the challenges identified in a variety of digital media markets
  • Develop knowledge and skills to respond creatively to contemporary challenges facing the sector
  • Critique relevant academic and non-academic sources
  • Communicate effectively in speech and writing, with academic and non-academic audiences
  • Synthesise different sources of data and identify key arguments and issues at stake in different fields of practice
  • Understand the working practices and methods employed in digital and creative media industries in general
  • Apply skills in written and verbal communication that are relevant to this field
  • Organise and manage a case study.

Assessment

This module is 100% coursework based, consisting of:

  • Mini reports (10%)
  • Report (90%)

Introduction to Digital Technologies

The aim of this module is to provide you with an overview of the digital technologies and their associated challenges. You will be introduced to the digital media processing concepts (image, video, audio), media applications, networks and quality measurement, cloud technologies and Internet of Things (IoT). As such, it is suitable for you to study this module to broaden your general knowledge of the latest technological advances in various segments of digital technologies.

Module content:

  • Introduction to the latest digital technologies used in personal and professional domains
  • Image, video and audio capturing, processing, and delivery techniques, and their specific needs and challenges
  • Digital media applications, transmission methods, quality of service and quality of experience
  • Cloud technologies and applications and their benefits and challenges
  • Internet of Things system and applications

Learning outcomes

On completion of this module you should be able to display:

Display knowledge and understanding to:

  • Appraise digital media processing concepts (image, video, audio)
  • Media networking and media applications as well as their specific quality of service and experience requirements
  • Identify and critically reflect on the specifics of cloud technologies and IoT systems and their applications

Acquire subject-specific skills:

  • Demonstrate an understanding of various digital technology components and how the combination of these different components is fast-changing the future of business applications

Gain key/transferable skills:

  • Apply their knowledge of media applications in media service delivery and communication industry
  • Demonstrate an understanding of how to address cloud and IoT systems related problems and deal with their possible solutions
  • Equip themselves with the necessary understanding and essential knowledge that are required for service provider jobs in the cloud computing, media applications, and Internet services provision domains, as well as other related digital technology sectors

Assessment

  • 30% Coursework
  • 70% Exam

Principles of Data Science

The aims of this module are to:

  • Introduce students to the concepts of data science and their use in Data Analytics Systems
  • Enable them to gain theoretical and practical experience in simulating complex data systems involved in a variety of industries including, smart digital systems, Internet of Things, financial industries, and entertainment industries

Learning outcomes

On completion of this module, you should be able to:

  • Critical awareness of the challenges caused by the proliferation of data generation processes
  • Systematic understanding of the process of extraction of actionable knowledge from data to enable decision making
  • Theoretical background in descriptive and inferential statistics for big data
  • Machine learning algorithms for classification and pattern analysis in large data sets
  • Advanced analytical techniques, such as model building, network graph analysis, outlier detection
  • Methods for maximising predictive performance of algorithms and validation techniques
  • Analyse common summary statistics and use statistical tests to determine confidence for a hypothesis
  • Demonstrate ability to fit a distribution to a dataset and use that distribution to predict event likelihoods
  • Examine and evaluate the capabilities of available classification algorithms and be able to select and use suitable for a particular data set
  • Integration of knowledge to critically evaluate different scenarios/problems and design practical solutions to data related problems
  • Application of knowledge to through programming skills to build predictive and descriptive models for a given dataset utilising available labelled data sets
  • Apply creativity and problem solving skills in the industry/research for challenging problems in a timely manner
  • Communicate complex problems and associated solutions to specialist and non-specialist audiences
  • Evaluate problems and design solutions to those problems through scholarship gained through self-directed study

Assessment

  • 40% Coursework
  • 20% Group presentation
  • 40% Exam

Information Management

This module provides an introduction to information management concepts and frameworks, including ethics data management, document and content management, data storage and operation, information security management, and information quality management. Students will be introduced to big data systems and related technologies, and explore data integration and interoperability between data stores, applications and organisations. The teaching will provide real world examples of how business intelligence enable workers to get value from information, and how digital organisations have established a system of decision rights over data. Students will learn how architecture, modelling, and design are used to discover, analyse, represent and communicate data requirements within the digital industries.

Learning Outcomes

On completion of this module students:

Will have gained knowledge of information systems with communication networks and should be able analyse an organisation’s data asset to develop strategies to increase its value, protect the data asset from third-parties via access controls, data modelling and design and comply with data regulations.

  • Best practices in information management
  • Business intelligence activities to achieve maximum benefit from information
  • Context of data management activities
  • Emerging trend in information storage techniques to manage rapidly growing data assets
  • Key elements and operations of Internet and communication networks that enable data management
  • Demonstrate underpinning concepts of information management
  • Apply best practices in data management to comply with data regulations and ethics
  • Familiarise with technical concepts such big data and security management
  • Synthesise necessary information to evaluate data rates for different communication networks that affect the data quality
  • Develop customised data strategies for organisations to maximise the value of information
  • Critically evaluate the existing information management strategies to improve the data usability, comply with regulations and ethics
  • Critically analyse the drawbacks of legacy communication systems that hinder data management
  • Advise an organisation to develop effective information management plans using the latest technologies.

Assessments

Assessment is made up of an examination and an in-class test.

  • Preliminary Assessment (35%)
  • Final Assessment (65%)

Choose 2

Advanced Big Data Analytics

This module is likely to explore the following topics: big data and associated challenges; machine learning for predictive analytics: generative models, reinforcement learning; neural networks and deep learning; deep learning techniques for dimensionality transformations and reductions; architectures for big data: introduction to Hadoop and map reduce; and visualisation tools for big data systems.
 
The aims of this module are to: introduce the concept of Big Data systems and the challenges posed by such systems; and introduce the requirement of advanced analytics, processing techniques and architectural solutions to tackle the problems encountered.

Learning Outcomes

On completion of this module you should be able to:
  • Describe the theoretical background of big data, and recognise the need for big data analytics
  • Have a critical awareness of machine learning algorithms for data analytics in big data systems
  • Describe distributed architectures of big data systems including database technologies used in industrial big data systems
  • Understand signal processing techniques for big data systems with advanced matrix manipulation
  • Appreciate various visualisation tools and techniques
  • Select and apply various machine learning algorithms to a given data set to interpret the data and make necessary predictions
  • Demonstrate ability to evaluate and select an appropriate database technology for a given need for big data storage and retrieval
  • Analyse the need for visualisation and employ appropriate visualisation tools
  • Critically analyse building blocks of a practical big data systems for performance improvement
  • Demonstrate programming skills related to data analytics and usage of associated tools
  • Formulate creative data solutions that start with cleaning up raw data sets, to discover new patterns that are underlying, to make necessary predictions, utilizing established state-of-the-art tools and techniques
  • Develop experimental, analytical and problem solving skills in data driven applications
  • Illustrate professional report writing, presentation and communication skills to communicate complex ideas to expert and non-expert audiences
  • Develop creative thinking skills to demonstrate ways of solving problems with existing tools.

Assessment

Assessment will be coursework based, consisting of:

  • Individual Theoretical Analysis (40%)
  • Group Technical Report / Simulations (60%)

Gaming Technologies and Systems

The aim of this module is to introduce you to games technology concepts, basic game engine architectures and tools, fundamental theories and common practices in game software development, essential knowledge of game-related audio and image/video rendering and animation, key game content creation packages and their use in digital creative media design and development processes.

Learning Outcomes

  • Relate game technology concepts, architecture and theories to interactive media design
  • Identify key technologies and practice of audio and video processing for creative media and game content development
  • Express knowledge of rendering and animation techniques in overall game system analysis and design
  • Understand use of game engines and tools in creative media applications
  • Apply latest game technologies, game engine architecture and theories in interactive media system analysis and design
  • Demonstrate essential game development knowledge, common practice and skills in creative media content creation
  • Create digital media development system architectures from concepts and requirements
  • Evaluate the capabilities of gaming technologies for developing creative media applications
  • Use game content creation packages for creative and interactive media content development
  • Analyse game system performance and technology effectiveness critically
  • Demonstrate creative thinking in media designing and content creation using gaming technologies
  • Evaluate the capability of next generation gaming technologies for future creative media applications.

Assessment

  • In-class test (30%)
  • Technical report (70%)

International Marketing

This module aims to provide you with an understanding of the key concepts and core issues in international marketing and to develop decision-making skills for the successful formulation, implementation and control of international marketing programmes.

Learning Objectives

By the end of the module you should be able to:

  • Describe the core issues associated with the development of international marketing strategies
  • Explain the key decisions and problems associated with developing a marketing mix in an international setting
  • Analyse the international marketing environment of an organisation
  • Debate international marketing issues in a group setting
  • Use web-based information on internationalmarketing
  • Evaluate the impact of contextual influences on international marketing decision making
  • Work independently and manage time effectively
  • Work effectively in a small team on case studies and projects

Assessment

  • 50% group assignment
  • 50% exam

Strategy and Planning

This module will explore the fundamentals of business planning and scenario planning for strategy development. Students will use and understand frameworks for running business ventures, including: operations management and financial statements. Students will develop an understandinf of business simulation software and how they can be used to run a business. Investigation techniques for trend forecasting will also be part of the module teaching.

Learning Outcomes

On completion of this module students should be able to:

  • Appraise the relevance of forecasting and scenario creation for strategy development.
  • Critique and select appropriate techniques for future forecasting
  • Demonstrate scenario development as a technique for strategic planning
  • The complexities involved with starting up and running a business venture
  • Critical assessment of a potential product or service
  • Compare and contrast a range of design techniques for generating key insights to inform future strategy
  • Demonstrate rational use of business tools/frameworks to analyse company performance
  • Demonstrate effective communication to persuade and influence stakeholders
  • Critique different business tools/frameworks used to analyse company performance
  • Develop and demonstrate a range of presentation techniques which could include storyboarding, video, UX simulation, rendering and animation, as appropriate to the design concept
  • Develop skills related to the use of business simulation software
  • Develop and communicate insights gained from research in a credible and convincing manner suitable for specialist and non-specialist audiences
  • Work effectively in a team and demonstrate recognition of an individual’s contributions to a group activity
  • Successfully manage a project from idea to completion

Assessment

Assessment consists of two 50% group coursework projects.

Students must choose and complete 4 optional modules. 2 optional modules must be completed in Semester 1 and the remaining 2 optional modules to be completed in Semester 2.

The information above is intended as an example only, featuring module details for the current year of study. Modules are reviewed on an annual basis and may be subject to future changes – revised details will be published through Programme Specifications ahead of each academic year. Please see Terms and Conditions of Study for more information.

How you'll be assessed

You will be assessed through a combination of practical and theoretical mathods, including examinations, presentations and assignments. For more details, please see each individual module description.

How you'll study

  • Lectures
  • Seminars
  • Tutorials
  • Independent study
  • Group work

Your personal and professional development

Loughborough University London prides itself on the high calibre of graduates it produces, and provides great opportunities for you to develop the skills and attributes you need to progress successfully in your chosen career.

Future career prospects

Graduating from our Digital Marketing masters will provide you with job opportunities in brand management, marketing communications, social media marketing and digital marketing (in job roles such as Online Community Manager, SEO Specialist and Social Media Executive).

You will also have the knowledge required to enter a wide research field related to digital marketing, and will have the opportunity to enhance your knowledge and career prospects further by undertaking research positions or a PhD programme.

Your personal development

Each module includes inspiring guest lectures from successful digital entrepreneurs and marketing professionals across a range of industries.

Loughborough University London is the first of its kind to develop a suite of careers-focused activities and support that is positioned as the underpinning of every student’s programme. Opportunities include employability assessments, group projects set by a real businesses and organisations, company site visits and organisation-based dissertation opportunities.

Entry requirements

Our entry requirements are listed using standard UK undergraduate degree classifications i.e. first-class honours, upper second-class honours and lower second-class honours. To learn the equivalent for your country, please choose it from the dropdown below.

Entry requirements for United Kingdom

An honours degree (2:2 or above), or an equivalent overseas qualification recognised by Loughborough University.

Afghanistan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Masters 95% 85% 70%

Albania

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diplomë e Nivelit të Pare (First Level (University) Diploma (from 2010) 9.5 8.5 8

Algeria

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licence (4 year) / Diplome d'Inginieur d'Etat / Diplôme d'Etudes Supérieures 16 14 12

Argentina

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Argentina 8.5 7.5 6.0

Armenia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalavri Kochum 90% 80% 70%
Magistrosi Kochum 3.9 3.5 3.0

Australia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Honours degree (AQF level 8) First Class, 80% Upper Second, 70%, H2A Lower Second, 60%, 2B
Ordinary degree - AQF Level 7 pass (mark 46 or 50) High Distinction (80% or 85%) Distinction (75% or 80%) Distinction (70% or 75%)

Austria

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree/ Diplomstudium / Magister degree A (or 1.5) mit Auszeichnungbestanden 60% or B or 3.0 (or 2) 50% or C or 2.7 (or 3)

Azerbaijan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalavr Diplomu 4.5 4 3.5
Diplomu (Specialist Diploma) 90% 80% 70%

Bahamas

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of the West Indies only 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)

Bahrain

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8

Bangladesh

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
BUET or 'Good Private' University - 4 year degree BUET - 1st (70%) / 3.5 BUET - 2nd (60%) / 3.0 BUET - 2nd (55%) / 2.75
Other universities - Masters (1-2 years) following a 3 or 4 year degree 80% / 4.0 65% / 3.25 50% / 2.5

Barbados

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Barbados - Degree from University of the West Indies only 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)

Belarus

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Specialist Diploma (5Yr) 9 7 5

Belgium

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor degree Magna Cum Laude Cum Laude 60%/12
Licenciaat 80% 70% 60%
Licencie 17 14 12

Belize

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of the West Indies only 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)

Benin

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Maitrise 18 15 or Bien 12 or Assez Bien

Bermuda

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of the West Indies only 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)

Bolivia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
A Licenciado, 4 years Private (public/private) 85/78 75/66 67/55

Bosnia and Herzegovina

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma Visokog Obrazovanja / Diplomirani 10 9 8

Botswana

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's degree A or 80% B or 70% C or 60%

Brazil

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Brazil - 4 yr Bacharel or Licenciado/Licenciatura or Título Profissional 8.5 (A) 7.5 6.0

Brunei

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Brunei First Upper Second (60%/B/3.1) Lower Second (50%/C/2.7)

Bulgaria

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
5 yr Diploma za Zavarsheno Visshe Obrazovanie (Diploma of Completed Higher Education) 6 5 4

Cambodia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 years 90% or 9 or 4.0 80% or 8 or 3.5 70% or 7 or 3.0

Cameroon

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor degree or Diplome d'Etudes Superiures de Commerce 1st or 15 2:1 or 14 2:2 or 12.5
Diplome d'Ingenieur or Diplôme d'Ingénieur de Conception or a Maitrise or a 4 year Licence 20 or GPA 3.7 20 or Bien (GPA 3.4) 20 or Assez Bien (GPA 3.1)

Canada

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0/percentage scale 3.7/85% 3.3/75% 2.7/68%
Out of 9 8 6 5
Out of 12 10 8 6

Chile

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Grado de Licenciado / Título (Profesional) de [subject area] (4 years) 6 5.5 5

China

Students are required to have a bachelor degree (4 years) for entry to a postgraduate programme. The University uses the Shanghai Academic Ranking of World Universities to identify the required final mark, as outlined on the table below:

First class (70%) Mid 2:1 (65%) 2:1 (60%) Mid 2:2 (55%) 2:2 (50%)
Shanghai Rank Top 250 85% 81% 80% 78% 77%
Shanghai Rank 251-500 89% 84% 83% 81% 80%
Shanghai Rank 501+ 92% 87% 86% 85% 82%

Affiliated colleges

The University will consider students from Affiliated Colleges in the following way:

Applicants from colleges affiliated to universities in the top 250 Shanghai rankings will considered if they have achieved or are likely to achieve final marks of 80%-84%.

Applicants from colleges affiliated to universities which are 251-500 in the Shanghai rankings will considered if they have achieved or are likely to achieve final marks of 82%-87%.

Applicants from colleges affiliated to universities which are above 500 in the Shanghai rankings will considered as follows:

  • School of Business and Economics: not considered
  • All other programmes if they have achieved or are likely to achieve final marks of 82%-87%.

Universities given special consideration

Applicants from a small number of Chinese universities that specialise in business, management, finance or creative arts will be given special consideration by the University. The full list of these universities and the Shanghai band under which they will be considered can be found in the PDF below.

Download the list of Chinese universities given special consideration here

Students who do not meet the above requirements may occasionally be considered if they have a relevant degree, can show good grades in relevant subjects, and/or have substantial relevant work experience.

Colombia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado / Título de [subject area] 4.5 3.75 3.2

Costa Rica

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado 9 8 or 80 7 or 75

Croatia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Baccalaureus / Prvostupnik 4.5 3.8 3.0

Cuba

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4-year Titulo de Licenciado / Licenciatura 5 4 3

Cyprus

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Cyprus 8.5 7.0 6.5

Czech Republic

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalár (after 2001) 6 yr integrated Magistr 1 1.5 2

Denmark

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
5 year Candidatus/Candidata Magisterii or Bachelor degree (7 point scale) 12 10 7

Dominican Republic

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year Licenciado 3.8 Magna Cum Laude 3.5 Cum Laude 3.2
Título de [subject area] - 85% 82%

Ecuador

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Título de Licenciado 8.5 8 7
Título de [subject area] 85% 80% 70%

Egypt

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Egypt 3.5 3.2 2.8
Universities only BA 90%, BSc 85% BA 80%, BSc 75% BA 65%, BSc 65%

El Salvador

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
5 year Licenciado 8.5 7.5 6.5
Título de Ingeniero 85% 75% 65%
Arquitecto - Muy Bueno Bueno

Estonia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalaureusekraad or Magister or Magistrikraad 5 or A 4 or B 3 or C

Ethiopia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's A/GPA 4.0 A/GPA 3.5 B/GPA 2.8

Finland

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kandidaattii/Kandidat (out of 3) 3 2 1
Maisteri/Magister (out of 5) 4.5 3 2.5

France

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licence (3 years)/ Maitrise/ Diplôme d'Ingénieur 14 12 11

Georgia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4-year degree (% = new system) 5 (95%) 4.5 (85%) 4 (75%)

Germany

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
German Bachelor/ Diplom, Magister Artium / Zeugnis über den Zweiten Abschnitt der Ärztlichen Prüfung 1.5 2.5 3.0

Ghana

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Ghana First Upper second/60% Lower second/50%

Greece

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
AEI 8.5 7.0 6
TEI 8.5 7 6.5

Grenada

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of West Indies - classification 1st 2:1 2:2
Degree from University of West Indies - grade / percentage A B / 75% C / 55%
Degree from University of West Indies - GPA 3.6 3.0 2.0

Guatemala

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Liceniado / Titulo de (subject area) - 4years 90% (public university) / 95% (private university) 60% (public university) / 85% (private university) 70% (public university) / 95% (private university)

Guyana

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's GPA 4 GPA 3.5 3.0

Honduras

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Título de Licenciado / Grado Académico de Licenciatura (4 year degree) - GPA out of 5 GPA 5 or 90% GPA 4 or 80% GPA 3.5 or 70%

Hong Kong

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.5

Hungary

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Alapfokozt or Egyetemi Oklevel / Bachelor 5 4 3

Iceland

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Baccalaurreatus degree or Kandidatsprof/Candidatus Mag 8.5 7.5 6.5

India

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Institutions listed on the Indian Ranking of Higher Educational Institutions Framework 65% (First) 60% (First) 55% (Upper second)
All other Indian institutions 70% (First with distinction) 65% (First) 60% (First)

Indonesia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Sarjana I (S1) from A (or B) credited Universities 3.7 (4.0) 3.3 (3.7) 3 (3.3)

Iran

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Iran 17 15 13

Iraq

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Iraq 80% 75% 70%

Ireland

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Republic of Ireland First (70%) Upper second (60%) Lower second (50%)

Israel

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
3 yr Bachelor Degree 90% 80% 70%

Italy

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma di Laurea 109/110 104/110 (or 27) 100/110 (or 26)

Ivory Coast

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures 16 14 (Bien) 12 (Assez Bien)

Jamaica

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
For degrees studied at The University of West Indies or degrees accredited by UCJ and CCCJ 1st (GPA 3.6) 2:1 (GPA 3.0) or B 2:2 (GPA 2.0) or C

Japan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Japan 85% 80% or B or 3.0 70% or C or 2.0

Jordan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3 or 3.5/5 or 75% 2.8 or 65%

Kazakhstan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 5.0/percentage scale 4.5 or 90% 4 or 85% 3.5 or 80%
GPA 4.33 scale 3.9 3.7 3.2
GPA 4.0 scale 3.7 3.4 3

Kenya

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kenya First / 70% / A Upper second / 60% / B Lower second / 50% / C

Kosovo

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kosovo 10 9 8

Kuwait

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.6 3.0 2.8

Latvia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Latvia 9 7 6

Lebanon

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
American 90% (3.5) 80% (3.2) 70% (2.8)
French 18 15 12

Liberia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's 4.0 or 90% 3.5 or 85% 3 or 80%

Libya

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
BSc Engineering, Architecture, Medicine 85 (3.6) 75 (3.0) 65 (2.5)
Other bachelor's degree from a university 90 (4.0) 85% (3.6) 75% (3.0)

Lithuania

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Lithuania 9 8 7

Macau

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Macau 1st or GPA 3.7 2:1 or GPA 3.0 2:2 or GPA 2.5

Macedonia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Macedonia 10 9 8

Malawi

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's only MSc 75% MSc 70% MSc 65%

Malaysia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Classification First Class 2.1 2.2
GPA 4.0 scale 3.5 3.0 2.8

Malta

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Malta 1st (80%) 2:1 (70%) 2:2 (55%)

Mauritius

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Mauritius 1st or 70% 2:1 or 60% 2:2 or 50%

Mexico

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Mexico 9 8 7

Moldova

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma de Licenţă (Diploma of Licentiate) 10 9 8

Mongolia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Диплом Специалиста (Specialist Diploma) 90% or 3.5 80% or GPA 3.2 70% or GPA 3.0

Morocco

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Morocco 17 15 13

Mozambique

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year Licenciatura 16 14 12

Myanmar (Burma)

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
2 year Master's degree 5 or 85% 5 or 75% 4.5 or 65%

Namibia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Namibia 80% or A 70% or B 60% or C

Nepal

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's (after 3 year bachelor degree) 90% or 3.9 GPA 80% or 3.8 GPA 65% or 3.3 GPA

Netherlands

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Netherlands 8 7 6

New Zealand

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year Honours degree (480 credits) - Level 8 First (7.0) Upper Second (6.0) Lower Second (4.0)

Nicaragua

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciatura (4 year) 90% 80% 70%

Nigeria

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
7 point Scale 6 5 4
5 point scale 4.5 3.8 3.5
4 point scale 3.5 3 2.5

Norway

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Norway A B C

Oman

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.5

Pakistan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Public Universities 4 Year degree only First with distinction (75%) / 4.0 First (65%) / 3.2 Second (59%) / 2.6
Private Universities 4 Year degree only First with Distinction (85%) First (75%) First (65%)
2 or 3 year bachelor's plus Master's First (60%) Second (55%) Second (50%)

Palestine

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor Degree A / 90% / 3.7 B+ / 85% / 3.3 B / 80% / 3.0

Panama

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year Licenciado / Título de [subject area] 91 (A) 81 (B) 71 (C)

Papua New Guinea

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Papua New Guinea 1st 2:1 2:2

Paraguay

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Paraguay - 4 3.5

Peru

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year Título de Licenciado / Título de [subject area] 14 13 12

Philippines

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from prestigious state universities or Centres of Excellence (COE) Summa Cum Laude 4.0 / 96% / 1.0 Magna cum Laude 3.5 / 92% / 1.5 Cum Laude 3.0 / 87%/ 2.0

Poland

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor Degree (post 2003) Magister (pre- 2003) 5 4.5 / 4+ 4

Portugal

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Portugal 18 16 14

Qatar

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8

Romania

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma de Licenta/ Diploma de Inginer 9 8 7

Russia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Russia 4.5 4.0 3.5

Rwanda

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year bachelor (Hons) degree (480 credits) 1st, 16/20 (80%) 2:1,14/20 (70%) 2:2, 12/20 (60%)

Saudi Arabia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8
GPA 5.0 scale 4.5 3.75 3.5

Senegal

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Maitrise, Diplome d'Etude Approfondies,Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees 16/20 or Tres Bien 14/20 or Bien 12/20 or Assez Bien

Serbia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diplomirani/ Bachelor's degree 9 8 7

Sierra Leone

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Classification - 2:1 2:2
Percentage grading - 60-69% 50-59%
Letter grading - B+ B

Singapore

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Classification First Upper second Lower second
GPA 4.0 scale 3.7 3.0 2.7
GPA 5.0 scale 4.5 3.5 3.0

Slovakia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Slovakia 1.5 or B 2.0 or C 2.5 or C/high D

Slovenia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Slovenia 9.5 8.5 7

South Africa

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Classification 1st 2:1 2:2
Percentage scale 75-100% 70-74% 60-69%

South Korea

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA out of 4.5 4.0 / A 3.5 / B 3.0 / C+
GPA out of 4.3 4.0 / A 3.0 / B 2.7 / C+

Spain

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado / Título de Ingeniero / Título de Arquitecto 8.5 7 6.5
UCM grading 3.0 2.0 1.5

Sri Lanka

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Sri Lanka 70% 60% 55%

Sudan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Sudan (North and South) 1st or 70% or B+ 2:1 or 66% Mid 2:2 or 60% or B

Sweden

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Sweden - Overall grade of VG with a minimum of 90 credits at VG Overall grade of G with a minimum of 90 credits at G

Switzerland

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Switzerland 6 5 4

Syria

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
State universities 4 years of study 80% 70% 60%
Private universities 4 years of study 90% 80% 70%

Taiwan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Category 1 (4 year degree) 80% 75% 70%
Category 2 (4 year degree) 85% 80% 75%

Tajikistan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Tajikistan - 4.5 4

Tanzania

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Tanzania 1st 2:1 2:2

Thailand

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.2 2.8

Trinidad and Tobago

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
For degrees studied at The University of West Indies or degrees accredited by ACTT 1st or B+ or 70% 2:1 or B or 65% 2:2 or B- or 60%

Tunisia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licence, Maîtrise, Diplôme National d'Ingénieu 15 (tres bien) 14 (bien) 11 (assez bien)

Turkey

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Lisans Diplomasi or a Műhendis Diplomasi 3.5 3 2.5

Turkmenistan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Turkmenistan - 4.5 4

Uganda

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Uganda 1st or 4.4 2:1 or 3.8 2:2 or 3.0

Ukraine

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Dyplom Magistra or a Bachelors degree (11 / 5) 11 or 5 9 or 4.5 8 or 4

United Arab Emirates

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.6

United States of America

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.2 2.8

Uruguay

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado (4 year) 10 9 8

Uzbekistan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalavr Diplomi / Diplomi (Specialist Diploma) 90% or GPA 4.5 80% or GPA 4.0 70% or GPA 3.0

Venezuela

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado/Professional title. (4 year) 18/20 or 8/9 16/20 or 7/9 14/20 or 6/9

Vietnam

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Vietnam 8.0 7.0 6.0

Zambia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's A or 4.0 or 80% B+, 3.5 or 70% B or 3.0 or 60%

Zimbabwe

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
3/4 year degree 1st or 75% 2:1 or 65% 2:2 or 60%

English language requirements

Applicants must meet the minimum English Language requirements. Further details are available on the International website.

The standard University IELTS English language requirement is 6.5 overall with 6.0 in each individual element (reading, writing, listening and speaking).

Fees and funding

UK / EU fee

Full-time degree per annum
£10,550

International fee

Full-time degree per annum
£24,750

Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment.

The fee stated is for a full-time student undertaking a master’s programme of 180 credits. Part-time students should divide the published fee by 180 credits and then multiply by the number of credits they are taking to calculate their tuition fees.

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Our academics

At Loughborough University London, our academics continually look for new ways of doing things and continue to build best practice. We attract outstanding academics from across the world who are specialists in their field, enthusiastic about their subjects, and are at the forefront of current research.