Market Insight

The Market Insight Team provide a range of research and database support services that facilitate decision-making and enable the monitoring and evaluation of a number of different activities.

Market research

The Market Research Team are involved in assessing market conditions, reviewing competitor activity and seeking insight from the University’s target audiences. The team also play a significant role in reviews of course portfolios and formal market research is required as part of the programme approval process.

Those considering the introduction of a new programme are encouraged to make contact with the team to discuss the research required to identify the market for a particular subject area, as well as to investigate competitor offerings in the discipline. 

University staff can access an extensive range of market insight from the Market Research Resources section of the website.