5 Dec 2019
Best Track Paper Award at the 2019 ANZMAC Conference
Dr James M. Crick has won the best paper in the business-to-business marketing track at the 2019 ANZMAC Conference.
The paper (co-authored with Professor David Crick at the University of Ottawa) explored the relationship between coopetition (the interplay between coopetition) and company performance using empirical data from the New Zealand wine industry. The study found counter-intuitive results surrounding the complexities of coopetition strategies, including the potential dark-sides of firms collaborating with their competitors.