CSM is proud to welcome a new member to the centre - Dr Georgios (George) Tsimonis who joined Loughborough Business School as a Lecturer in Marketing in September 2023, where he teaches Brand Management and conducts research on the use of emerging Digital & Web 3.0 technologies in Marketing, and their impact on business strategies and performance.

He holds a PhD in Marketing from Athens University of Economics & Business, Greece, with a focus on the use of digital tools and services as a brand building tool. His research interests and expertise lie in the fields of Services Marketing, Digital Marketing, Relationship Marketing and Consumer Behaviour.

As a researcher, Dr Tsimonis is working towards developing a portfolio of research articles in top-ranked marketing journals and securing funding for new research projects that can help businesses develop or utilise innovative digital services and tools.

His research work has been published in several high-ranked marketing journals, including the International Journal of Market Research, Journal of Retailing & Consumer Services, Marketing Intelligence & Planning, the International Journal of Internet Marketing and Advertising, and the International Journal of Quality and Service Sciences. Additionally, he has presented numerous scientific articles at international marketing conferences, such as the Academy of Marketing Science (AMS), the Academy of Marketing Conference (UK), and AMA SERVSIG.

Alongside his research activity, and across his years of experience in Higher Education, Dr Tsimonis has developed, delivered and led numerous postgraduate and undergraduate marketing modules, demonstrating his commitment to providing an exceptional educational experience for his students.