Dr Jonathan Seaton PhD, Manchester
Reader in Business Economics
Business and consumer behaviour
Prior to joining the School in 1994, Dr Jonathan Seaton held positions at the University of St Andrews (1992-94), Keele University (1989-1991) and the University of Manchester (1986-1989).
Jonathan has publications and conference presentations in many areas including finance, retail and marketing strategy. He has about 30 years of extensive lecturing experience in UK universities and has been very fortunate to be engaged in research which has attracted about £1.5million in external funding from the research councils.
Alcohol modelling and evaluation November 2010 led by Professor Petra Meier (University of Sheffield) £1.2million, Medical Research Council. Co-investigator with Professor Paul Dobson (UEA) and Ratula Chakraborty (UEA).
Impact of Retail Pricing on Overeating and Food Waste, ESRC award RES-000-22-3524 (totalling about £100,000), with investigators Professor Eitan Gerstner (Technion), Professor Paul Dobson (UEA).
Price Dynamics in Food Retailing in Great Britain, ESRC award RES-062-23-1962 (totalling about £200,000), with investigators Professor Michael Waterson (Warwick), Professor Paul Dobson (UEA) and Ratula Chakraborty (UEA).
Recent conference presentations
Chakraborty R., Dobson P., Seaton J. and Waterson M., Does Price Alignment Lead to Higher or Lower Prices? Evidence from UK Supermarkets. INFORMS Marketing Science Conference, Cologne, June 2010
Chakraborty R., Dobson P., Seaton J. and Waterson M., Switch Marketing and the Retail Pricing of Brands and Private Label Products. INFORMS Marketing Science Conference, Cologne, June 2010
Chakraborty, R., P.W. Dobson, and J.S. Seaton, “The Strategic Role of Private Label in Advancing Retail Power”, presented at Seminar Series CNColoquios, Comisión Nacional de la Competencia, Madrid, Spain, 20 November 2009.
Chakraborty, R., P.W. Dobson, J.S. Seaton, “Switch Marketing and the Retailer Double Agent Problem: Do Retailers Manipulate Prices to Favour Store Brands over Manufacturer Brands?”, presented at Industrial Economics Seminar, University of Nottingham Business School, Nottingham, 23 June 2009.
Chakraborty, R., P.W. Dobson, J.S. Seaton, “Switch Marketing: The Implications for Consumers and Competition”, presented at 5th Symposium on Trends in Retail Competition, Institute of European and Comparative Law, University of Oxford, 22 May 2009.
Selection of publications, old and new
Pricing in Inflationary Times – The Penny Drops, with Professor Michael Waterson (Warwick), Professor Paul Dobson (UEA) and Ratula Chakraborty (UEA). Warwick Economic Research Papers No 975 (2012).
A Nonparametric Revealed Preference Test of Optimal Intra-firm Resource Allocation, Applied Economics, 2009, Vol. 41 Iss. 27, pp. 3463-347.
Job control and occupational health: The moderating role of national R&D activity, with Kevin. Daniels (UEA), and Tregaskis, O. Journal of Organizational Behavior, 2007, Vol. 28, Iss. 1, pp. 1-20.
An Analysis UK Franchise Contracting 1989-1999, Managerial and Decision Economics, January 2003, Vol. 24, pp. 25-34.
Bargaining versus Non-cooperation; Transaction Costs within Marriage, Applied Economics Letters, January 2001, Vol 8, Issue 1, pp. 37-41.
The Research Assessment Exercise and the Reform of Academic Tenure in the UK' Contemporary Economic Policy, January 2001, Vol 19, No. 1, pp. 39-48, with A.W. Dnes.