Please call the press office on 01509 223491 to arrange an interview with Dr Adedapo Adebajo. Bookings can also be made online at globelynx.com.
Dr Adedapo Adebajo is a Lecturer (Assistant Professor) in Marketing at Loughborough University. Prior to his appointment at Loughborough, he was a Lecturer in Marketing at University of Greenwich, London and also a Visiting Assistant Professor in Social Innovation at the Tor Vergata University of Rome II, Italy.
He holds a PhD in Management from the University of Edinburgh, where he was a recipient of the Centre for Service Excellence Doctoral Scholarship Award from the University of Edinburgh Business School. He was also a research associate and member of the Scaling Business in Africa (SBA) research network at the same business school. Furthermore, he holds undergraduate and postgraduate degrees in Sociology (BSc) from the University of Lagos, Media and Communication (MSc) from Pan Atlantic University, Lagos, and Brand Leadership (MSc) from the University of East Anglia, Norwich, United Kingdom - where he made a distinction. Adedapo has a Postgraduate Certificate in Higher Education and he is also a Fellow of the Higher Education Academy.
In terms of his primary research interests, Adedapo is keen on service research and digital transformation, and he is particularly interested in examining the intersection between smart technologies and services, and their implications on consumer and societal wellbeing. His other research interests occupy the intellectual domains of marketing strategy, public management, service innovation and design thinking.
He currently teaches and leads modules in marketing, which are delivered to undergraduate and postgraduate students at Loughborough Business School. His teaching philosophy is informed by a learner-centred approach and evidence-based teaching, whereby students are empowered to be active participants in the classroom and co-producers of knowledge through case studies, group works and self reflection.
Service marketing and innovation; transformative service research; design thinking; public management; digital transformation in health, financial and tourism services, consumer behaviour in creative and cultural industries.
- Nwoba, A., Kusi, S. Y., Adebajo, A., Prempeh, M.K. (2024). MNCs’ corporate social innovation in emerging markets: Antecedents, outcomes, and boundary conditions in Management International Review.
- Book chapter:
Kusi, S. Y., Nwoba, A., Adebajo, A. & Adjei, O. Y. (2023). Promoting Sustainability in Africa Through Entreprenuerial Branding.