Please call the press office on 01509 223491 to arrange an interview with Dr Georgios Tsimonis. Bookings can also be made online at globelynx.com.
Dr Georgios (George) Tsimonis works as a Lecturer in Marketing at Loughborough Business School, UK where he teaches brand management and conducts research on the use of emerging digital and Web 3.0 technologies in marketing, and their impact on business strategies and performance.
In 2019 he became a Fellow of the Higher Education Academy (FHEA).
He holds a PhD in Marketing from Athens University of Economics and Business, Greece, with a focus on the use of social media as a brand building tool.
His research interests and expertise lie in the fields of social media marketing, digital marketing, relationship marketing, consumer behaviour and services marketing.
Across his years of experience in higher education, Dr Tsimonis has developed, delivered and led numerous postgraduate and undergraduate marketing modules, demonstrating his commitment to providing an exceptional educational experience for his students.
As an educator, Dr Tsimonis is deeply committed to the academic success and wellbeing of his students. Throughout his teaching career, he has prioritised student satisfaction and providing support throughout their learning journey. He is dedicated to creating a learning environment that encourages intellectual curiosity, critical thinking and academic excellence, while also ensuring that his students receive the personalized attention and guidance they need to achieve their goals.
Alongside his teaching responsibilities, Dr Tsimonis prioritises his research work, aiming to develop a publication portfolio of research articles in top-ranked marketing journals and secure funding for new research projects.
His research work has been published in several high-ranked marketing journals, including the International Journal of Market Research, Journal of Retailing & Consumer Services, Marketing Intelligence & Planning, the International Journal of Internet Marketing and Advertising, and the International Journal of Quality and Service Sciences. Additionally, he has presented numerous scientific articles at international marketing conferences, such as the Academy of Marketing Science (AMS), the Academy of Marketing Conference (UK), and AMA SERVSIG.
Ad hoc reviewer for the following academic journals:
- International Marketing Review
- Qualitative Market Research
- Journal of Consumer Marketing
- Journal of Product and Brand Management
- Journal of Marketing Management
- Management Decision.
- The use of emerging digital and Web 3.0 technologies in marketing, and their impact on business strategies and performance.
- Social media as a brand building tool.
- Omar, S., Mohsen, K., Tsimonis, G., Oozeerally, A. and Hsu, J.-H. (2021) M-commerce: The nexus between mobile shopping service quality and loyalty, Journal of Retailing & Consumer Services, Vol. 60.
- Tsimonis, G., Dimitriadis, S. and Omar, S. (2020) An Integrative Typology of Relational Benefits and Costs in Social Media Brand Pages, International Journal of Market Research, Vol. 62, No. 2, pp. 216-233.
- Tsimonis, G., Dimitriadis, S. and Koritos, C. (2018) Examining Relational Benefits and Costs in an online non-transactional context, International Journal of Internet Marketing and Advertising, Vol. 12, No. 2, pp. 122-137.
- Tsimonis, G. and Dimitriadis, S. (2014) Brand Strategies in Social Media, Marketing Intelligence & Planning, Vol. 32, No. 3, pp. 328 – 344.
- Santouridis, I., Trivellas, P. and Tsimonis, G. (2012) Using E-S-QUAL to measure internet service quality of e-commerce web sites in Greece, International Journal of Quality and Service Sciences, Vol. 4, No. 1, pp. 86 – 98.