During his time on campus James was well integrated in the Rugby programme, playing in African Violet in BUCS (British Universities & Colleges Sport) and the National League. He also held the position of Chair for two years from 2018 – 2020.
“I’m absolutely thrilled to be back at Loughborough, even though it feels like I’ve never been away,” James told Loughborough Sport.
“It’s an exciting time for the programme and I’ll put my heart and soul into what we’re trying to achieve here. My time as Chairman gave me an insight into working in the sports industry and it inspired me to seek a career in it when the opportunity arose.
“My understanding of Loughborough meant I knew the excellence and high standards that underpinned every role within Loughborough Sport and the University as a whole. Everyone who knows me knows how much I love Loughborough, so I really feel like I’ve returned home – I can’t wait to get started.”
Rhys Edwards, Director of Rugby, added:
“We’re delighted to welcome back James to the rugby programme and look forward to seeing him help drive forward our diverse offer.
“James’ first-hand experience – including having represented Loughborough on the field across a number of levels – puts him in a unique position.
“He undoubtedly understands the programme inside out and we’re all looking forward to him making his mark once again.”
Find out more about rugby at Loughborough.