Postgraduate study2016

MSc

Marketing

School of Business and Economics

Year of entry: 2016

1 year full-time

This programme offers an exciting opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice.

MSc

Marketing

School of Business and Economics

Year of entry: 2016

1 year full-time

This programme offers an exciting opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice.

Programme information

During the year you will discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context. Students on the programme will benefit directly from expert teaching from leading researchers and academics, many of whom are world-renowned in their fields.

Overall, the programme’s strategic aim is to impart marketing knowledge and analytical skills that will prepare you for any marketing management role within a multinational organisation. 

Core study areas include accounting and financial management, human resource management, innovation and entrepreneurship, marketing in the organisation, digital marketing and social media, making marketing work, business market review, strategic marketing solutions, and skills for employability and personal development.

Optional professional qualification
In addition, through our partnership with Chartered Institute of Marketing (CIM) accredited study centre TMLA, our students will have the opportunity to study towards their CIM-accredited Level 6 Diploma in Professional Marketing. This industry-recognised qualification will equip students with the knowledge, skills and understanding to take a strategic approach to marketing management. Delivered direct from our Loughborough campus, teaching will be provided via blended-learning from skilled TMLA tutors with expertise in providing CIM courses.

Please note, this is optional and additional course, and entirely separate to the master’s degree programme. An additional fee applies, full details will be provided at induction.

Assessment

Modules are assessed by a combination of examinations and assignments.

Entry qualification

A good honours degree (2:2 or higher) or equivalent overseas qualification, typically in a non-business field though those with a business background will be considered.

See our full list of International Qualification Equivalencies for all countries. Degrees must be obtained from a university or institution recognised by Loughborough University. Please contact us to clarify if required.

Careers and further study

Example destinations include:
  • ArcelorMittal – CEO Secretary;
  • Decathlon (Belgium) – Department Manager;
  • Fetch Media – Campaign Analyst;
  • Klarius UK Ltd – Marketing Analyst;
  • Living Coasts – Marketing and Communications Executive;
  • Webcite – Digital Marketing Assistant

Programme modules

Semester 1

Compulsory modules*

*Students with significant knowledge of a compulsory module may substitute it with another available module.


Semester 2

Compulsory modules*

  • Digital Marketing and Social Media
  • Making Marketing Work
  • Skills for Employability and Personal Development (two-semester module)

Optional modules (choose two)

Semester two affords you the opportunity to explore two areas in which you are particularly interested. Options include:


Summer period

The summer semester from July to September further builds on the competencies you have learned during the course, instilling a vital understanding of marketing and business strategy:

  • Business Market Review
  • Strategic Marketing Solutions

Apply now

The best way to apply for admission to a taught or research programme is online. This helps us to process your application quickly.

Your application must be supported by documentary evidence of entry qualifications, including English language, academic transcripts and references.

You are strongly advised to send your documents, including transcripts and references, as soon as you make your online application – they can be submitted online.

A decision about your application cannot be made until we receive your supporting documents.

For more information on the application process, take a look at our how to apply section.

Fees and funding

Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. The standard tuition fees for this course are:

Taught ProgrammesUK/EUInternational
PGT Band 4 (Premium) £11,000 £19,350

University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Special arrangements are made for payments by part-time students.

Funding

A number of scholarships and bursaries are available (dependent on eligibility):

  • Student loans for master's degrees
  • Department-specific bursaries
  • Scholarships
  • Professional and Career Development Loans
  • External charities and trusts
  • Studentships
  • Research Council funding

Find out more about the support available for UK/EU students and international students.