Marketing MSc

Entry requirements:
2:2 +
Full-time:
1 year
Part-time:
not available
Start date:
October 2018
UK/EU fees:
£12,850
International fees:
£21,000
Location:
Loughborough

Achievements

6th

for Business Studies

The Times and Sunday Times University League 2017

A Top-10

UK Business School in national league tables

Among just 1%

of business schools in the world to hold AACSB, EQUIS and AMBA accreditation

75%

of the School of Business and Economics’ research is rated as ‘world leading’ or ‘ internationally excellent’

(REF 2014)

Overview

Our MSc Marketing programme will equip you with the marketing knowledge and analytical skills required for a range of exciting marketing and management roles in today’s fast-paced and ever-evolving marketing world.

You will benefit directly from expert teaching by leading researchers, academics, and practitioners, many of whom are world-renowned in their fields. During the year you will discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context as well as having a Masterclass from a prominent marketing practitioner.
 
In partnership with the core text publishers McGraw Hill we have developed an online blended learning package that enables students to test their knowledge with case studies, quizzes, videos and other links to underpin the lectures and extend learning.
 
In addition to our Marketing MSc degree, you will also have the opportunity to study towards Chartered Institute of Marketing’s Accredited Level 6 Diploma in Professional Marketing whilst on campus. This is optional, entirely separate to the master’s degree programme. The programme involves an additional fee and is taught by our training partner TMLA, an Accredited Study Centre for the Chartered Institute of Marketing. The university is part of the CIM Graduate Gateway, which means you will be exempt from taking the exam and will only need to submit two written assignments by the end of the programme. Full details will be provided at induction, including the additional fees for the course.
   
Find out more about studying Marketing, how it’s used by organisations, meet our academic experts in this area and explore our related subject areas to find the right programme for you.

What makes this programme different?

  • Learn effective, strategic marketing management
  • Includes an online blended learning package
  • Opportunity to gain a CIM Accredited Level 6 Diploma
  • Scholarships available for the best candidates

Who should study this programme?

Our MSc Marketing programme is unique in offering an exciting opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice, as well the opportunity to graduate with the Chartered Institute of Marketing’s (CIM) Diploma in Professional Marketing alongside the MSc.

An honours degree (high 2:2 or above) or equivalent overseas qualification, typically in a non-business field although those with a business background will be considered.
 
See our full list of International Qualification Equivalencies for all countries. Degrees must be obtained from a university or institution recognised by Loughborough University. Please contact us to clarify if required.
All applicants for admission to Loughborough University must have a qualification in English Language before they can be admitted to any course or programme, whether their first language is English or not.
 
IELTS: overall 6.5 with minimum 6.0 in each component.
 
The School will accept lower IELTS scores if you undertake the University's pre-sessional English course. TOEFL with an overall score of 92, and no sub-test score below 22.
 
See a full list of English language qualifications we accept, with full details on each.

What you'll study

Our Marketing MSc aims to provide you with a relevant, practical, applied and integrated curriculum through close links with business and commercial organisations and appropriate academic research.

Modules

Marketing MSc covers a wide range of topics; to give you a taster we have expanded on some of the core modules affiliated with this programme and the specific assessment methods associated with each module.

Compulsory modules

Semester 1

This module describes the philosophy and principles of Human Resource Management and assesses the strengths and weaknesses of some key techniques for managing people. Students would benefit from gaining knowledge on some key contemporary issues in relation to HRM. Students would also have the opportunity to conduct research using a range of data sources to analyse people management activities in work organisations.

Assessment: Typically this module is assessed by 25% coursework / 75% exam, although the university reserves the right to alter this.

Semester 1

The role of research in marketing decision making; the market research industry; research process and design; secondary and primary data collection; measurement; sampling; basic data analysis and interpretation.
 
Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.
This module examines the principles of marketing, from theoretical and practical perspectives, which enables students to develop understanding of applied marketing and build a solid foundation for tackling future marketing modules.
 
Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.

Semester 1

The module aims to equip students with an in depth knowledge of the innovation process, its importance to the economy and an understanding of the factors affecting its success.
 
Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.

Semesters 1 and 2 (totalling 15 credits)

This module aims to develop students’ study skills at the postgraduate level to enhance their learning in their current programme and enhance their personal skills and attributes to prepare them for employment in the current global business environment.
 
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.

Semester 2

The module aims to equip students with an in depth knowledge of the digital marketing and social media platforms and applications. You will also study the underlying academic theories of marketing, business and consumer behaviour and how these relate to the application of digital marketing in the real world.
 
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.

Semester 2

Strategic marketing plans require a wide based knowledge of the marketing tools, techniques and frameworks that are used in an organisation. This module expands and develops prior learning of marketing from marketing in the organisation and focuses on the development of effective marketing strategies in real world situations.
 
Assessment: Typically this module is assessed by 25% coursework / 75% exam, although the university reserves the right to alter this.

Summer period

This module draws on all the skills and expertise a student has gained during the first two semesters. This prior learning gives the student the knowledge base they will need to be able to act as a marketing consultant for a chosen organization and produce a dissertation.
 
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.
This module aims to develop students’ critical understanding of the concepts involved in global strategic management and its application in the private and public sectors. It focuses on developing students’ skills in the area of strategic analysis, evaluation of strategic options, and implementation of strategy.
 
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.

Optional modules

This module aims to provide an understanding of the key concepts and core issues in international marketing and to develop decision-making skills for the successful formulation, implementation and control of international marketing programmes.
 
Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.
This module introduces students to key aspects concerned with services and retail management. Students would benefit from developing and applying skills in obtaining, analysing and critically evaluating information from a variety of sources (including publicly available material) to help with providing critical insight and critically appraise the way in which this theory can be practically applied in the service sector.
 
Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.
This module aims to develop a broad understanding of the role of logistics and supply chain within various business contexts. Students will be able to identify and analyse the complexities and uncertainties affecting global supply chains, critically appreciate emerging trends and concepts in logistics and supply chain management, and develop relevant transferable skills.
 
Assessment: Typically this module is assessed by 25% coursework / 75% exam, although the university reserves the right to alter this.
This module introduces students to structured approaches for analysing industries and organisations. Students will learn how to use a range of frameworks for analysing and assessing the effects of the industry environment on firms.
 
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this
This module aims to introduce students to branding strategies, and discuss how they might be applied. Students will also learn how to employ branding principles, theories and strategies to real and/or simulated marketing contexts.
 
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.
This module aims to illustrate the role of communications in marketing activity, define and interpret the meaning of integrated marketing communications and assess the effectiveness of IMC campaigns.
 
Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.

How you'll be assessed

The modules in the Marketing MSc programme are assessed using a mix of different methods. The assessment of each module is either exam only, coursework only or a combination of the two. For the modules assessed by exam and coursework, the typical weight for exam is 50% or 75%.

How you'll study

Seminars
Lectures
Tutorials
Independent study
Group work
Practical sessions
Supervision
Workshops

Your personal and professional development

Our School of Business and Economics is committed to helping you develop the skills and attributes you need to progress successfully in your chosen career.

Future career prospects

There are many paths you can take with your marketing degree in addition to specialist marketing, advertising and PR agencies. Marketing is a core element of all organisations and, therefore, opportunities exist across all industry sectors – private, public and voluntary.

Graduate destinations

Recent graduate destinations include:
  • Bank of America, HR Manager
  • Bridgehead International, Marketing Assistant
  • Decathlon – Belgium, Department Manager
  • Deltatre Media, Events Assistant
  • Domestic & General, Marketing Trainee
  • ILX Group Plc, Website Developer
  • Leicester City Council, Data Marketing Executive
  • Tesco, Graduate Management Trainee

Your personal development

As part of our ongoing commitment to supporting you with your personal and professional development, all our Business and Economics postgraduate students have the opportunity to attend an impressive range of extra-curricular masterclasses and public lectures – all on campus and free of charge.

Furthermore, on successful completion of this programme, you should be able to demonstrate knowledge and holistic understanding of:

  • The internal aspects, functions and processes of organisations - including their diverse nature, purposes, structures, governance, operations and management, together with the individual and corporate behaviours and cultures which exist within and between organisations and their influence on the external context they operate in;
  • The external context in which organisations operate - including economic, environmental, ethical, legal, political, sociological and technological factors, together with their effects at local, national and international levels upon the strategy, behaviour and management of organisations;
  • How organisations are managed - including the various processes, procedures and practices for effective leadership and management of organisations with regard to relevant theories, models, frameworks, tasks and roles of management together with rational analysis and other processes of decision making within organisations and in relation to the external context.
  • The concepts, methods, processes, management and institutions involved in marketing goods and services.

Fees and funding

UK/EU:
£12,850
International:
£21,000

Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Special arrangements are made for payments by part-time students.

Our students and academics

Explore