Marketing MSc

Entry requirements
2:2 +
Full-time
1 year
Start date
September 2019
UK / EU fee
£13,400
International fee
£21,900
Location
Loughborough

Overview

Our MSc Marketing programme will equip you with the marketing knowledge and analytical skills required for a range of exciting marketing and management roles in today’s fast-paced and ever-evolving marketing world.

You will benefit directly from expert teaching by leading researchers, academics, and practitioners, many of whom are world-renowned in their fields. During the year you will discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context as well as having a Masterclass from a prominent marketing practitioner.
 
In partnership with the core text publishers McGraw Hill we have developed an online blended learning package that enables students to test their knowledge with case studies, quizzes, videos and other links to underpin the lectures and extend learning.
 
In addition to our Marketing MSc degree, you will also have the opportunity to study towards Chartered Institute of Marketing’s Accredited Level 6 Diploma in Professional Marketing whilst on campus. This is optional, entirely separate to the master’s degree programme. The programme involves an additional fee and is taught by our training partner TMLA, an Accredited Study Centre for the Chartered Institute of Marketing. The university is part of the CIM Graduate Gateway, which means you will be exempt from taking the exam and will only need to submit two written assignments by the end of the programme. Full details will be provided at induction, including the additional fees for the course.
   
Find out more about studying Marketing, how it’s used by organisations, meet our academic experts in this area and explore our related subject areas to find the right programme for you.

What makes this programme different?

  • Learn effective, strategic marketing management
  • Includes an online blended learning package
  • Opportunity to gain a CIM Accredited Level 6 Diploma
  • Scholarships available for the best candidates

Who should study this programme?

Our MSc Marketing programme is unique in offering an exciting opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice, as well the opportunity to graduate with the Chartered Institute of Marketing’s (CIM) Diploma in Professional Marketing alongside the MSc.

Why you should choose us

What you'll study

Our Marketing MSc aims to provide you with a relevant, practical, applied and integrated curriculum through close links with business and commercial organisations and appropriate academic research.

Human Resource Management - 15 credits

Semester 1

This module describes the philosophy and principles of Human Resource Management and assesses the strengths and weaknesses of some key techniques for managing people. Students would benefit from gaining knowledge on some key contemporary issues in relation to HRM. Students would also have the opportunity to conduct research using a range of data sources to analyse people management activities in work organisations.

Assessment: Typically this module is assessed by 25% coursework / 75% exam, although the university reserves the right to alter this.

Market Research Methods - 15 credits

Semester 1

The role of research in marketing decision making; the market research industry; research process and design; secondary and primary data collection; measurement; sampling; basic data analysis and interpretation.
 
Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.

Marketing in the Organisation - 15 credits

This module examines the principles of marketing, from theoretical and practical perspectives, which enables students to develop understanding of applied marketing and build a solid foundation for tackling future marketing modules.
 
Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.

Innovation and Entrepreneurship - 15 credits

Semester 1

The module aims to equip students with an in depth knowledge of the innovation process, its importance to the economy and an understanding of the factors affecting its success.
 
Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.

Personal Development for Study and Employability - 15 credits

Semesters 1 and 2 (totalling 15 credits)

This module aims to develop students’ study skills at the postgraduate level to enhance their learning in their current programme and enhance their personal skills and attributes to prepare them for employment in the current global business environment.
 
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.

Digital Marketing & Social Media - 15 credits

Semester 2

The module aims to equip students with an in depth knowledge of the digital marketing and social media platforms and applications. You will also study the underlying academic theories of marketing, business and consumer behaviour and how these relate to the application of digital marketing in the real world.
 
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.

Making Marketing Work - 15 credits

Semester 2

Strategic marketing plans require a wide based knowledge of the marketing tools, techniques and frameworks that are used in an organisation. This module expands and develops prior learning of marketing from marketing in the organisation and focuses on the development of effective marketing strategies in real world situations.
 
Assessment: Typically this module is assessed by 25% coursework / 75% exam, although the university reserves the right to alter this.

Strategic Marketing Solutions - 30 credits

Summer period

This module draws on all the skills and expertise a student has gained during the first two semesters. This prior learning gives the student the knowledge base they will need to be able to act as a marketing consultant for a chosen organization and produce a dissertation.
 
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.

Global Strategic Management - 15 credits

This module aims to develop students’ critical understanding of the concepts involved in global strategic management and its application in the private and public sectors. It focuses on developing students’ skills in the area of strategic analysis, evaluation of strategic options, and implementation of strategy.
 
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.

International Marketing - 15 credits

This module aims to provide an understanding of the key concepts and core issues in international marketing and to develop decision-making skills for the successful formulation, implementation and control of international marketing programmes.
 
Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.

Services and Retail Management - 15 credits

This module introduces students to key aspects concerned with services and retail management. Students would benefit from developing and applying skills in obtaining, analysing and critically evaluating information from a variety of sources (including publicly available material) to help with providing critical insight and critically appraise the way in which this theory can be practically applied in the service sector.
 
Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.

Logistics and Supply Chain Management - 15 credits

This module aims to develop a broad understanding of the role of logistics and supply chain within various business contexts. Students will be able to identify and analyse the complexities and uncertainties affecting global supply chains, critically appreciate emerging trends and concepts in logistics and supply chain management, and develop relevant transferable skills.
 
Assessment: Typically this module is assessed by 25% coursework / 75% exam, although the university reserves the right to alter this.

Business Environment Analysis - 15 credits

This module introduces students to structured approaches for analysing industries and organisations. Students will learn how to use a range of frameworks for analysing and assessing the effects of the industry environment on firms.
 
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this

Brand Management - 15 credits

This module aims to introduce students to branding strategies, and discuss how they might be applied. Students will also learn how to employ branding principles, theories and strategies to real and/or simulated marketing contexts.
 
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.

Marketing Communications - 15 credits

This module aims to illustrate the role of communications in marketing activity, define and interpret the meaning of integrated marketing communications and assess the effectiveness of IMC campaigns.
 
Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.

How you'll be assessed

The modules in the Marketing MSc programme are assessed using a mix of different methods. The assessment of each module is either exam only, coursework only or a combination of the two. For the modules assessed by exam and coursework, the typical weight for exam is 50% or 75%.

How you'll study

  • Lectures
  • Seminars
  • Tutorials
  • Independent study
  • Group work
  • Supervision
  • Workshops
  • Practical sessions

Your personal and professional development

Entry requirements

Our entry requirements are listed using standard UK undergraduate degree classifications i.e. first-class honours, upper second-class honours and lower second-class honours. To learn the equivalent for your country, please choose it from the dropdown below.

Entry requirements for United Kingdom

Applicants must meet the minimum English Language requirements. Further details are available on the International website.

Algeria

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Algeria - 15/20 12.5/20

Argentina

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Argentina 8.5 7.5 6.0

Australia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Australia First class Upper second Lower second

Azerbaijan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Azerbaijan 4.5 4.0 3.5

Bahrain

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bahrain GPA 4.0 scale 3.5 3.0 2.8

Bangladesh

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bangladesh – BUET 1st (60%) 2nd (52%) 2nd (50%)
Other universities 1st (70%) 1st (60%) 2nd (53%)

Belarus

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Belarus 9 8 6.5

Belgium

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Belgium 80% (Magna Cum Laude) 70% (Laude) 60%

Brazil

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Brazil 8.5 7.5 6.0

Brunei

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Brunei First Upper second Lower second

Bulgaria

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bulgaria 6 5 4

Cameroon

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Cameroon - 14/20 or Bien (GPA 3.4) 12.5/20 or Assez Bien (GPA 3.1)

Canada

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Canada GPA 4.0 scale 3.5 3.0 2.8

Chile

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Chile 6.0 5.0 4.5

China

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Shanghai Rank Top 250 85% 80% 77%
Shanghai Rank Top 251 - 500 89% 83% 80%
Shanghai Rank 500+ 92% 86% 82%

Further information

Colombia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Colombia 4.5 3.5 3.0

Croatia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Croatia 4.5 3.8 3.0

Cuba

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Cuba 5 4 3

Cyprus

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Cyprus 8.5 7.0 6.5

Czech Republic

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Czech Republic 1.2 2.2 2.7

Denmark

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Denmark 12/12 10/10 7/4

Ecuador

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Ecuador 8.5 (85%) 7.5 (75%) 6 (60%)

Egypt

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Egypt 3.7 3.2 2.7

Finland

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Finland 3 (out of 3) or 3.3 (out of 5) 2 (out of 3) or 2.5 (out of 5) 1 (out of 3) or 1.3 (out of 5)

France

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
France 14 12 11

Germany

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Germany 1.5 2.5 3.0

Ghana

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Ghana First Upper second Lower second

Greece

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Greece 8.5 7.0 6.5

Hong Kong

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Hong Kong GPA 4.0 scale 3.5 3.0 2.8

India

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Institutions listed on the Indian Ranking of Higher Educational Institutions Framework 65% (First) 60% (First) 55% (Upper second)
All other Indian institutions 70% (First with distinction) 65% (First) 60% (First)

Indonesia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Indonesia - 3.3 (3.7) 3 (3.3)

Iran

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Iran 18 16 14

Iraq

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Iraq 85% 80% 75%

Ireland

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Republic of Ireland First Upper second Lower second

Israel

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Israel 95% 80% 75%

Italy

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Italy 109/110 104/110 100/110

Japan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Japan 85% 80% 70%

Jordan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Jordan GPA 4.0 scale 3.5 3.0 2.8

Kazakhstan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kazakhstan 4.5 4.0 3.5

Kenya

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kenya First / 70% / A Upper second / 65% / B Lower second / 55% / B-C

Kosovo

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kosovo 10 9 8

Kuwait

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kuwait GPA 4.0 scale 3.5 3.0 2.8

Lebanon

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Lebanon American 90% 80% 70%
Lebanon French 18 15 12

Libya

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
BSc Engineering, Architecture, Medicine 85 80 75
Other Bachelor degree from a University - 85% 80%

Lithuania

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Lithuania 9 8 7

Macau

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Macau - 2:1 / B / 3.0 2:2 / C / 2.5

Macedonia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Macedonia 7.5 6.7 6

Malawi

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
MSc Degree 75% 70% 65%
BSc Degree - 80% 80%

Malaysia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Malaysia GPA 4.0 scale 3.5 3.0 2.8

Mexico

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Mexico 9 8 7

Morocco

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Morocco - 15 13

Namibia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Namibia 80% 70% 60%

Netherlands

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Netherlands 8 7 6

New Zealand

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
New Zealand First (A/A+) Upper second (B+/A-) Lower second (B-/B)

Nigeria

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Nigeria 7 point Scale 6 5 4
Nigeria 5 point scale 4.5 3.8 3.5
Nigeria 4 point scale 3.5 3 2.5

Norway

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Norway A (1.5) B (2.5) C (3.2)

Oman

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Oman GPA 4.0 scale 3.5 3.0 2.8

Pakistan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Pakistan Public Universities (Tech or Eng) 4 Year degree only First with distinction (75%) / 4.0 First (65%) / 3.2 Second (59%) / 2.6
Pakistan Private Universities (Tech or Eng) 4 Year degree only First with Distinction (85%) First (75%) First (65%)
Pakistan Masters (2 or 3 year Bachelor plus Masters) First Second (55%) Second

Palestine

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Palestine - B+ / 85% / 3.3 B / 80% / 3.0

Peru

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Peru 16 14 12

Philippines

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Philippines Summa Cum Laude 4.0 / 96% Magna cum Laude 3.5 / 92% Cum Laude 3.0 / 87%

Poland

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Poland 5 (Very good) 4 (Good) 3.5

Portugal

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Portugal 18 16 14

Qatar

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Qatar GPA 4.0 scale 3.5 3.0 2.8

Romania

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Romania 8.5 7.5 6.5

Russia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Russia 4.5 4.0 3.5

Rwanda

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Rwanda - 2:1, 16/20, 70% 2:2, 14/20, 60%

Saudi Arabia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Saudi Arabia GPA 4.0 scale 3.5 3.0 2.8

Singapore

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Singapore First Upper second Lower second

Slovenia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Slovenia 9.5 8.5 7

South Africa

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
South Africa 1st / 75% - 100% 2.1 / 70% - 74% 2.2 / 60% - 69%

South Korea

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
South Korea 4.0 / A 3.0 / B 2.5 / C+

Spain

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Spain 9.0 7.5 6.5

Sri Lanka

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Sri Lanka 70% 60% 55%

Sudan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Sudan (North and South) 70% 66% 60%

Switzerland

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Switzerland 6 5 4

Syria

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Syria 85% 75% 65%

Taiwan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Taiwan Prestigious National Universities 80% 75% 73%
Taiwan Excellent Universities 83% 78% 75%
Taiwan Good Universities 88% 83% 80%

Tanzania

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Tanzania 1st 2:1 2:2

Thailand

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Thailand GPA 4.0 scale 3.5 3.0 2.8

Tunisia

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Tunisia 15 13 11

Turkey

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Turkey 3.5 2.8 2.2

Turkmenistan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Turkmenistan - 4.5 4

Uganda

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Uganda First Upper second Lower second

Ukraine

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Ukraine 5 4.5 4

United Arab Emirates

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
United Arab Emirates GPA 4.0 scale 3.5 3.0 2.8

United States of America

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
United States of America GPA 4.0 scale 3.5 3.2 2.8

Uzbekistan

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Uzbekistan 90% / 85% 80% / 75% 75% / 65%

Venezuela

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Venezuela - 16/20 or 7.0/9 14/20 or 6.5/9

Vietnam

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Vietnam 8.0 7.0 6.0

English language requirements

Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Special arrangements are made for payments by part-time students.

Student loans Scholarships Career Development Loans External charities and loans Alumni bursary

Fees and funding

UK / EU fee

Full-time degree per annum
£13,400

International fee

Full-time degree per annum
£21,900