- Entry requirements:
- 2:2 +
- 1 year
- not available
- Start date:
- October 2018
for Business Studies
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Our MSc Marketing programme will equip you with the marketing knowledge and analytical skills required for a range of exciting marketing and management roles in today’s fast-paced and ever-evolving marketing world.
What makes this programme different?
- Learn effective, strategic marketing management
- Includes an online blended learning package
- Opportunity to gain a CIM Accredited Level 6 Diploma
- Scholarships available for the best candidates
Who should study this programme?
Our MSc Marketing programme is unique in offering an exciting opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice, as well the opportunity to graduate with the Chartered Institute of Marketing’s (CIM) Diploma in Professional Marketing alongside the MSc.
English Language Requirements
What you'll study
Our Marketing MSc aims to provide you with a relevant, practical, applied and integrated curriculum through close links with business and commercial organisations and appropriate academic research.
Marketing MSc covers a wide range of topics; to give you a taster we have expanded on some of the core modules affiliated with this programme and the specific assessment methods associated with each module.
Human Resource Management - 15 credits
This module describes the philosophy and principles of Human Resource Management and assesses the strengths and weaknesses of some key techniques for managing people. Students would benefit from gaining knowledge on some key contemporary issues in relation to HRM. Students would also have the opportunity to conduct research using a range of data sources to analyse people management activities in work organisations.
Assessment: Typically this module is assessed by 25% coursework / 75% exam, although the university reserves the right to alter this.
Market Research Methods - 15 credits
Marketing in the Organisation - 15 credits
Innovation and Entrepreneurship - 15 credits
Personal Development for Study and Employability - 15 credits
Semesters 1 and 2 (totalling 15 credits)
Digital Marketing & Social Media - 15 credits
Making Marketing Work - 15 credits
Strategic Marketing Solutions - 30 credits
Global Strategic Management - 15 credits
International Marketing - 15 credits
Services and Retail Management - 15 credits
Logistics and Supply Chain Management - 15 credits
Business Environment Analysis - 15 credits
Brand Management - 15 credits
Marketing Communications - 15 credits
How you'll be assessed
The modules in the Marketing MSc programme are assessed using a mix of different methods. The assessment of each module is either exam only, coursework only or a combination of the two. For the modules assessed by exam and coursework, the typical weight for exam is 50% or 75%.
How you'll study
Your personal and professional development
Our School of Business and Economics is committed to helping you develop the skills and attributes you need to progress successfully in your chosen career.
Future career prospects
There are many paths you can take with your marketing degree in addition to specialist marketing, advertising and PR agencies. Marketing is a core element of all organisations and, therefore, opportunities exist across all industry sectors – private, public and voluntary.
- Bank of America, HR Manager
- Bridgehead International, Marketing Assistant
- Decathlon – Belgium, Department Manager
- Deltatre Media, Events Assistant
- Domestic & General, Marketing Trainee
- ILX Group Plc, Website Developer
- Leicester City Council, Data Marketing Executive
- Tesco, Graduate Management Trainee
Your personal development
Furthermore, on successful completion of this programme, you should be able to demonstrate knowledge and holistic understanding of:
- The internal aspects, functions and processes of organisations - including their diverse nature, purposes, structures, governance, operations and management, together with the individual and corporate behaviours and cultures which exist within and between organisations and their influence on the external context they operate in;
- The external context in which organisations operate - including economic, environmental, ethical, legal, political, sociological and technological factors, together with their effects at local, national and international levels upon the strategy, behaviour and management of organisations;
- How organisations are managed - including the various processes, procedures and practices for effective leadership and management of organisations with regard to relevant theories, models, frameworks, tasks and roles of management together with rational analysis and other processes of decision making within organisations and in relation to the external context.
- The concepts, methods, processes, management and institutions involved in marketing goods and services.
Fees and funding
Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Special arrangements are made for payments by part-time students.