Taeyoung is a Lecturer in Communication and Media at the School of Social Science and Humanities. Based on the traditions of critical media studies and the political economy of communication, he studies the nexus of global and local forces in local cultural production. Taeyoung’s PhD dissertation, “The State’s Roles in the Development of Cultural Industries: Korean Cultural Industry Policies from 1993 to 2021”, explores how the Korean state responds to the growing presence of global market forces in its cultural production based on interviews and discourse analysis. Before joining Loughborough University in 2022, Taeyoung served as a Term Lecturer in Qualitative Research in Communication at Simon Fraser University in Canada, teaching undergraduate modules for qualitative and applied research methods.
Inspired by the traditions of critical media studies and the political economy of communications, Taeyoung’s research centres on understanding the relationship between global and local forces in local cultural production at a time when many of the production and delivery mechanisms are reshaped and disrupted by US-based media and platform companies, and how the state responds to the globalisation of local cultural production. Through the cases of the Korean and Canadian cultural industries, Taeyoung has studied how stakeholders in local cultural production, including producers and governments, respond to the growing penetration of global forces in the domestic market. His research has appeared in several journals, including Media, Culture & Society, the International Journal of Communication, and Television & New Media.
Taeyoung is the Module Leader for Media and Cultural Industries: Culture, Economy and Policy (223XP202).