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New study shows how online endorsement could help address COVID-19 vaccine hesitancy
A third of the UK adult population intend to use social media and personal messaging to encourage people to get vaccinated against COVID-19, a new, large scale, multi-university study involving Loughborough researchers has found.
Loughborough expert working with journalists to improve the quality of US Election coverage
The upcoming US Presidential election poses unprecedented challenges to journalists in the States and around the globe. To help ensure quality coverage, more than 60 experts in journalism, political communication and political science have come together to produce a white paper that aims to help newsrooms cover the election with evidence-based best practices.