Lou is a ESRC funded researcher. She has previously completed two Masters degrees at Loughborough University within the School of Social Sciences and Humanities. Lou also gained a BA in English and American Literature from Loughborough. Presently she assists Professor John Downey as his Research Assistant on the ERASMUS Graduate SPIRIT research.
Lou's research focuses on analysing how independent musicians convey a sense of authenticity over social media whilst also performing as per Goffman’s theory of presentation. Her work is supervised by Professor John Downey of Social Sciences and Dr Allan Watson of Geography. It is co-produced by Sentric Music Publishing.
Research interests: social media, authenticity, music, aesthetic labour, self-exploitation, cultural industries, Goffman, online communities, netnography.