Sport Management

The aim of this module is to understand the importance of data-driven decision making and strategy formulation, and how statistical analysis and data visualisation assist in identifying sport business trends and solutions.

The aim of this module is to give students an opportunity to explore grand challenges facing our global society and to propose imaginative solutions to specific challenges in one or more country.

Students will critically reflect on the United Nations Sustainability Development Goals and think about how Loughborough University's Creating Better Futures. Together Strategy might contribute to them.

Students will engage with ideas and approaches to possible solutions from their own programme and gain diverse insights from Loughborough University London's interdisciplinary ecosystem. This will involve solution-oriented thinking and a balance between criticality and possibility, leading to a deep understanding of grand challenges and imagining creative responses to them.

The aims of this module are to deliver a thorough grounding in the main leadership models, and the issues that impact on leadership practice in the sport environment. It is intended as an introduction to leadership and will be the theoretical foundation upon which other sport leadership units are built.

The module aims are to identify key global sustainability issues, and related sustainable development principles, and to examine the two-way relationships between the described sustainability issues and the sport sector, including how sport both contributes to, and is affected by global sustainability issues.

The aims of this module are to:

• Be introduced to key concepts in sport marketing.
• Develop understanding of the nature of sport marketing.
• Investigate consumer behaviour and its relation to marketing techniques.

This module is designed to equip students with an understanding of the main theoretical and empirical issues in the development of sport innovation and an appreciation of the relevant skills needed to manage sport innovation. The module also provides evidence based on applied sport innovation examples from the sport industry. Students will have the opportunity to develop and innovative business concept for the sport business industry.

The aims of this module are to give the student the opportunity to study a subject, business problem or research question in depth and to research the issues surrounding the subject or background to the problem.

The module will equip the student with the relevant skills, knowledge and understanding for their individual research project and they will be guided through the two options available to them to complete their dissertation:

• A desk based research project that could be set by an organisation or could be a subject of the student's choice.
• A project that involves collection of primary data from within an organisation or based on lab and/or field experiments.

Students will achieve a high level of understanding in the subject area and produce a written thesis or project report which will discuss this research in depth and with rigour.

To understand the importance of communication with a sport organisation's stakeholders (e.g., fans, media, sponsors, community, employees), the various channels and mechanisms used to communicate with such stakeholders, and to identify the most appropriate channels of communication for a given situation depending on several contextual factors.

The module will provide students with an understanding of the principles of communication and public relations and the ability to employ communication strategies specifically in sport-related contexts.

Develop an entrepreneurial, design thinking mindset by exploring multiple sport business contexts, to enhance awareness of the scope and diversity of business models within sport.

On completion of this module students should be able to:

• Demonstrate awareness and understanding of the scope and diversity of business models within the sport industry.
• Create and develop a new sport business idea and associated business model canvas using key entrepreneurship concepts.

The aims of this module are to demonstrate how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. In doing this it will use analytics to study a wide variety of issues affecting the sport industry.

The aims of this module are to provide students with an understanding of:

• The impact of climate change and environmental degradation on sports performance and business at the community, elite, and pro levels. Using contemporary examples from varied geographic contexts, the module will explore how sport can identify, interpret, and adapt to mounting climate challenges such as extreme heat conditions and natural disasters.
• The ways sport organisations and sportspeople can reduce emissions and sport's impact on the natural environment. In doing so, the module aims to promote a critical, evidence-based understanding of the interplay between sport and the natural environment.
• How to quantify the impacts of a sport organisation on the environment and measure the impacts moving forwards, using greenhouse gas reporting as an example.

The aims of this module are to support students in their personal leadership development and to evaluate the effectiveness of leadership development programmes in the sport industry.

The aims of this module are to:

• Provide students with an opportunity to be exposed to project-based teamwork in diverse settings (understood in this context as involving a range of multidisciplinary, multicultural and demographic elements in differing configurations), aiming to strengthen their cooperative and collaborative working skills and competence, while raising awareness and appreciation of diversity itself.
• Provide students with hands-on experience of identifying, framing and resolving practice oriented and real-world based challenges and problems, using creativity, critical enquiry and appropriate tools to achieve valuable and relevant solutions.
• Support the development of students' ability to engage in critical enquiry and individual reflection, as well as to apply individual strengths and skills, building on their own educational backgrounds.
• Provide students with opportunities for networking with stakeholders, organisations and corporations, aiming to enhance the competence and skills needed to connect to relevant parties and build up future professional opportunities.

The aims of this module are to:

• Examine the nature of sports integrity and the threats to it presented by the manipulation of sporting outcomes and corrupt governance practices in both national and international contexts, including key legal and regulatory areas.
• Develop a greater awareness of ethical issues in relation to combatting sport integrity issues.
• Explain the role of the board, and senior management, in providing organisational leadership and implementing cultural change, with particular emphasis on composition and values-based leadership models.
• Consider the importance of professional conduct, athlete reputation and public confidence in sport.
• Critically review a range of legal and regulatory issues in sport.

The aims of this module are to give the student the opportunity to study a subject, business problem or research question in depth and to research the issues surrounding the subject or background to the problem.

The module will equip the student with the relevant skills, knowledge and understanding for their individual research project and they will be guided through the two options available to them to complete their dissertation:

• A desk based research project that could be set by an organisation or could be a subject of the student's choice.
• A project that involves collection of primary data from within an organisation or based on lab and/or field experiments.

Students will achieve a high level of understanding in the subject area and produce a written thesis or project report which will discuss this research in depth and with rigour.